Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Mobile marketing comes down to the concept of “saying more with less” when it comes to your promotional content. You cannot have lengthy product and landing pages here that go on and on, just to stuff in keywords without really saying anything of value. Mobile marketing is all about concise advertising.
You will have to invest money to optimize your website for your mobile campaign, or to create a new website designed for mobiles. It can be hard to put together an effective and successful mobile site. If possible, this job should be handed over to qualified, experienced professionals.
Ask your friends to test your website, advertisements and emails. You could also employ a professional to evaluate your mobile marketing campaign.
Avoid texting your customers during odd hours, such as early mornings or late nights. Customers will be irritated if they are awakened by a mobile marketing text.
A time tested and proven method to get a leg up on competitors is to be mindful of what they are doing. You need to be discernible from the competition.
The best thing you can do to be successful with your mobile marketing is to always know as much as you can about the devices your customers use. This allows you to create easy-to-use and relevant sites and apps for customer use and advertising. Sample many different types of mobile devices to give yourself the best possible idea of things that your customers experience.
If you are looking for innovative ways to improve your bottom line, mobile marketing is the way to go. More and more people get a smartphone every day and are doing more on those phones. These are highly-visible areas for business marketing. Seek out where customers are and bring your marketing there.
Try and make your marketing campaign viral, as this is the greatest way to be successful. They just might pass it on to their friends and greatly increase your mobile marketing reach.
Learn how mobile devices work so that you can design your site and ads accordingly to be an effective mobile marketer. Try using different mobile devices to learn what your consumers will need to do.
You may not be aware of this, but apps are not hard to make for yourself. These can then be offered free to your clients. You could create an application specific to your business and up the results of your mobile marketing efforts. There are a lot of choices available here.
Remember who you are talking to if you are going to make phone calls, they are people whose lives you are interrupting. It’s up to you to behave in a professional manner.
Text abbreviations are not for mobile marketing campaigns, as not every customer will be familiar with their meanings. If your customers are unable to make sense of your promotional text message, they will simply disregard it, which equates to lost sales opportunities.
Try and make your marketing campaign viral, as this is the greatest way to be successful. If you can catch their fancy, then your viewers will pass it to their friends, and so on, until you have vastly extended your marketing horizon.
Try using dedicated short code. It may cost more, but it will reflect well on your company’s brand. It also provides a bit of legal coverage.
The greatest mobile marketers use progressive strategies so that they can continue up the mobile ladder. You should operate this way too. Keep trends going, such as texting to calling to videos and so on so that you can continually expand your network through social interaction. Try everything you can to reach potential customers.
If you have any social websites that promote your business, make sure you include a corresponding link on your business homepage. It’s more probable that people will search from your site, than they will do the extra work to see if you have a Facebook or Twitter account.
Though many mobile users are connecting to the Internet, as well as using text messaging, that doesn’t mean that all these users understand text message abbreviations. Any lack of understanding in your advertisement will yield unfavorable results both short and long term.
The easier it is for your ads to be forwarded, the more likely it is that people will do so. Before your tweak your promotions, be sure the ads are easy to send to others and give the original recipient an incentive to forward it to others. This is considered an instant ad supporter.
When using mobile marketing, make your ads easy to send. When you are cleaning up your ads, make sure that they will be easy to send to others, and consider adding an incentive for those that do forward it.
Mobile marketing will definitely attract customers, but you have to make sure it works on all mobile devices. It needs to work on the most popular devices. Otherwise, technical problems will have a noticeable effect on your profits.
To improve your mobile marketing, remember to use search engine optimization techniques on your mobile websites. Since most mobile searches are done through Google, you will want to SEO your mobile marketing materials using Google’s preferences.
An SMS mobile marketing strategy will work best if you include an opt-in system and be forthright about the quantity of texts that you intend to send each month. Because SMS requires access to the notification system of a user’s mobile device, it can have disastrous results if abused or used inappropriately. Customers may feel angry about the amount of texts they are receiving. Therefore, make sure that only your opt-in customers receive your SMS texts, and never send more than the maximum number of messages specified in the opt-in terms. Your customers should respond to your honesty.
Add mobile friendly maps and correlating directions to your mobile website. Navigation is one of the most common things that people use mobile devices for. Create an easy way for your customers to reach you. Check to be certain your maps look nice and clear on all mobile devices and turn up easily when a mobile search is conducted. Linking to Google maps also looks good to search engines.
Make sure the maps you use on your website will also work with mobile devices. A lot of people use apps to locate places. List your business with Google Maps and similar websites. Make it simple for people to find your location. Check to be certain your maps look nice and clear on all mobile devices and turn up easily when a mobile search is conducted. Create a link on your mobile site that has a link to Google maps making it easier for your visitors to find your exact location.
Make sure you research who your audience is. Before making assumptions and placing lots of money in mobile marketing efforts, be sure that you analyze the preferences of your audience. Are they more likely to use mobile devices than desktops? What OS is on their phones? By researching your audience before launching a marketing campaign, you will make the most of your marketing efforts.
Don’t forget about your existing customers when you go after new ones with your marketing tactics. The relationships you have already built will likely be more receptive to your mobile marketing updates than new customers. Oftentimes, mobile marketing directed to new clients may be perceived as spam.
Sending out mobile emails can really help you reach your customers while they are on the go. Because of this, keeping all emails friendly to mobile devices increases their effectiveness. Let your recipients click on a phone number rather than a link. Optimize your pages so they appear properly on mobile devices. Every day, more people are reading their email on a cell phone, so be sure to keep this in mind when designing your campaign.
Make sure that your emails can be viewed easily from most mobile devices. This increases the success you have with your mobile marketing campaign. Allow them to click on phone numbers (instead of links), and make sure your pages look great on the mobile devices for any links you do include. Many people check email on mobile devices, so use this to your advantage.
To build a successful mobile marketing campaign, do a usability test before releasing the campaign. Your campaign will not work if your messages do not display properly or have other problems. Also, try sending it initially to coworkers in order to see their impression about it before going live.
Make sure your website features mobile-friendly maps if you are looking to draw in local customers. Should a prospect search for nearby businesses from their mobile device, the maps you put up can help them navigate to your store effortlessly.
Do not send emails out too often. The highest results come from messages that are sent a few times a month. If you do this customers will think that they may miss out if they don’t go ahead and visit your page. If a customer thinks they can just wait for next week’s offer, they are unlikely to act.
Always set goals for a given mobile marketing campaign. Starting off with definite goals will help you plan and build your campaigns. Do you want to use mobile marketing to increase your revenue or to reconnect with lost customers?
For a great way to bring in customers and help your brand become more well-known, use QR codes in your campaigns. You can use these to promote specials you are running with your business. Your customers can easily use these codes with their cellphones. Get the most important information to your customers in a fast and effortless manner using QR codes.
Whenever you are promoting an event, make sure to use multiple marketing mediums. You can use direct mail that lets them know there’s about to be a sale, for example. You can email your customers beforehand, then an hour before the event send them a reminder by text.
Don’t forget to still take full advantage of your standard website. A great way to develop traffic for your mobile spots or smartphone apps is to advertise them to readers on your traditional website. That way, customers who enjoy your main site will be able to join up with your mobile site as well.
Conduct a test for usability. It can be time consuming, but worth the effort. Your efforts will be wasted if customers have problems viewing your content properly. Limit your testing over specific devices and set up a testing account where you can ensure they are coming through correctly. You can have employees, family or friends be your testing group.
Instead of using shared short codes, purchase dedicated ones. At around $2000, this method can be costly. However, it may eventually become linked exclusively to your brand. Your short code will be recognizable and lead people to your business. That is not a lot to pay in order to avoid legal troubles. If the company that shares the code engages in unethical practices, you may be in trouble as well.
If you want your mobile marketing campaign to be successful, then you need to make sure that your offers are of value to your customers. This ensures that your customers look forward to your messages and continue to view them instead of ignoring them due to high volume.
Do not bombard your customers with offers. There is evidence to suggest that the most effective messaging frequency is from once weekly to no more than three per month. Your customers will believe that the offer is only for a limited time and is going fast, if you only send them out sporadically. If a customer thinks they can just wait for next week’s offer, they are unlikely to act.
You can reward loyal customers and even chase new ones by delivering coupons through Multimedia Messaging Services. Incorporate discount codes to make your coupons more attractive. These codes can be linked to a mobile Web site with a special tracking code. Using promotions is a good way to pull in new customers as well as rewarding existing customers.
Present part of your campaign as a quizzes or as trivia games. This strategy makes your mobile marketing efforts more fun for your customers. Research has shown that many people will answer back if a fun quiz is sent to their mobile phone. It is possible to utilize the quiz to obtain customer feedback regarding your products, while simultaneously entertaining your customers.
While there is vast potential in mobile marketing, it has the ability to become irritating and ineffective if used too liberally. If you’re just starting to utilize mobile marketing, be very methodical in the way that you use the information you have learned from this article. New customers and new business will be the likely result of your efforts.
Check to verify that your mobile web site works on every popular mobile web browser in use. Make sure your messages will be effective over all platforms. It is much easier to have a simpler format and message so that all platforms accept it. You want to keep it as simple as possible when you’re designing your campaign.