Mobile marketing is a term that can contain a broad range of ideas and approaches. Different businesses have different ideas of how to implement mobile marketing. The essential definition of mobile marketing is simply marketing to users on cell phones or other mobile devices. Read on, and discover a few of the ways that you might put mobile marketing to work for your own business.
Begin by building up your mobile marketing database. Avoid adding nothing but mobile numbers to your database. Get permission before adding anyone’s cell phone number to your list. You can accomplish this by using web forms or you can have the person sign up via text messaging.
Work to understand your customers. You should understand what your customers need and use that premise as your basic mobile marketing advertisement. If you can’t figure out what your customer wants, you’re not going to be able to increase your business with them. Get to know them as much as you possibly can.
QR codes can be a great way to reach out to your technology-friendly clients. This makes it easy for smart phone users to access your site and use your coupons. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. Including the QR code will help those customers who are truly interested about your service or products to quickly connect and gather more information.
When doing this kind of marketing, you can’t go wrong by investing some money to ensure your website is well-optimized for mobile use. Making an appealing and attractive mobile website can be difficult. If you need things to work in your favor and go smoothly you should outsource it to someone who knows what they are doing.
Mobile content should be easy to read and to the point for the success of your campaign. Get your message across quickly so customers are sure to absorb it.
If you design a standalone mobile platform, it needs a home base to be successful. Your campaign is about getting people to your home base or bringing them back to it. It is a terrible idea to base your business around your mobile platform solely.
Mobile marketing comes down to the concept of “saying more with less” when it comes to your promotional content. It’s important not to have rambling pages that have a lot of fluff. Mobile marketing is all about concise advertising.
While many people do want to hear about the sales you have to offer, they do not want to hear about it when they are sleeping. Make sure not to annoy your customers with early/ late messages. Even though a person may like what you have to offer, nobody wants to hear about it at ridiculous hours.
Having a mission statement can help keep you on point with your mobile marketing message. You will be less likely to stray into unproductive strategies if you give yourself a clear reminder of your principles.
If you are trying to phone or text people, keep in mind that the most important word here is “people”. Adapt your mobile marketing calls to the circumstances of the person you are calling.
Examine what techniques your competitors are using via mobile marketing. Follow them on Facebook and Twitter. It is important that you are distinguishable from your competition.
Expert mobile marketers deploy various aspects of their marketing strategies in sequence. You should also take this approach for your company. Through various processes, you will be able to build as large of a network as you want. Make use of all the tools you have available.
There’s plenty of money to be made in mobile marketing. There are many more people that are using their phones to download apps or use social networking sites. These are both great new areas that you can expand your marketing strategies into. Be visible to your target market.
Utilize the dedicated short code. Though there is a slight increase in price, it translates into a major increase in protection. It also gives you some legal coverage.
Initiate a feedback mechanism on your ads, so your mobile marketing customers can indicate their level of satisfaction with your services. It doesn’t matter whether the feedback is negative or positive. All customer feedback can help you improve.
You should be able to give feedback on your ads and find a connection with a customer. Regardless of a customer’s opinion, you can always use feedback to improve your strategies.
Mobile marketing can expand your customer base, but in order to do that, your marketing materials need to work on most mobile devices. Don’t miss out on potential buyers because of an inability to connect with multiple devices.
Link your social networking website pages to your business webpage. Don’t forget to link your business website to your social networking sites as well. If a customer sees a Twitter or Facebook icon on your page, they’re far more likely to click it, than they are to search you out themselves.
If your company is going to develop a mobile app, create one that’s easy to use and relevant to your business. If your app is something dumb or just duplicate information that could be found on your website, it’s just going to languish on the app store, unloved.
Make it easier for one recipient of your mobile marketing ad to send it and they probably will! Anytime you build a mobile promotion, ensure that they are easy to pass on to others for further advertising.
When it comes to mobile marketing you need to optimize your search engine results for your mobile site. Google is the most widely used search engine through mobile devices and a great starting point for SEO.
If you are using SMS marketing you need to be honest with your customers about how often you will text them. If SMS messages are done improperly it can harm your business because of the close tie-in with the notification system of the mobile device. Using this type of marketing can feel intrusive to your customers if you are not careful. Be honest and tell your customers what your SMS campaign will be like and stick to a certain number of messages you can send every month. If you are trying to get customers to trust you, just be honest!
While mobile marketing can be a perfect way to get more customers to your business, you need to know that it will cross different platforms in order to make it successful. You have to thoroughly test your mobile marketing campaign on as many mobile devices as possible, and all of the popular mobile operating systems. Failure to do so will result in lost opportunities and lost customers.
Location comes into play in mobile marketing. Mobile marketing knows where you are located, unlike other forms of marketing. This can help open newer location-based options that don’t exist elsewhere. Consider what it can do for your business and how a location-based marketing strategy could work for you.
A/B testing is a great tool you can use for mobile landing pages. Testing is vital for the mobile world just like it is for web sites. This is crucial so you understand what’s working incorrectly on your mobile site. Create two unique versions of your landing pages (A & B), then determine which page your visitors prefer. Use the more successful page.
Use mobile-friendly maps and driving directions on your site. It’s likely your users will be on a mobile device when looking for your location. Make your business easy to find. Verify that your maps translate well on mobile units. Include a link to the Google Maps website for accurate directions.
Get a good understanding of your audience. Instead of assuming what your audience wants to hear, take the time and find out what their likes and dislikes are. Will they use cellphones more often than computers? Which operating systems do they use for their phones? By knowing your audience, you will understand how to communicate with them better.
With mobile marketing, location means everything. Mobile marketing has a distinct differential; it knows where you physically are. Because of that capability, there are opportunities to take advantage of location based applications that are without precedent. With some creative thinking, you can find ways for your company to benefit and profit from location awareness.
One key to having a mobile marketing campaign that works is to perform a usability test to see if things are running right, before you actually go live. If you do not preform a test, you may send out messages that are ineffective, or do not work properly, and that would be defeating the whole purpose of your marketing campaign. Let coworkers take a look at it first to see what they think before you actually send it to customers.
Do all the research you can on your audience. Get to know their likes and dislikes, and their habits using their phone before investing a significant amount of money into a mobile marketing campaign. Don’t just guess. Find out how much your customers use their cell phones. Which operating systems do they use for their phones? When you discover things about the prospects you are reaching for, reaching out to them becomes much simpler.
Add a discount offer or promo code in your sent mobile messages. Your customers will be more likely to visit your site if they see a discount they can get.
Provide contact information for your business on social networking sites. This makes it easier for online users to locate your business. When you start your business social media pages, focus on the basics. You can always branch out later. At the very least, create a page for your business on the sites Facebook and Foursquare.
One of the keys to successful mobile marketing campaigns is to focus on retaining existing customers. Your established customer base is important. Compared with new customers, established customers are often more willing to opt-in for text updates and offers. Quite often, mobile marketing that is directed at new customers is perceived as spam.
Promote your mobile campaign wherever possible. Make sure you put ads on Facebook and on Twitter, and in your actual website. Give your mobile marketing plenty of coverage, in order to give your customers many different chances to opt in.
Customers love to use QR codes in order to interact with their favorite brands, so include them in your campaigns. They are a method of getting discounts and coupons out to your customers. It is simple to capture these codes with a cellphone, and they are even easier to use. QR codes make it easier to market your products to your customers in a quick way with information they can use.
Use Multimedia Messaging Service technology to reward existing customers and generate leads. Include promo codes within the coupons themselves to make it easier for customers. You can even make it so that the code is linked to a special site where the results can be tracked. Both new and old customers respond well to coupons.
Don’t forget to still take full advantage of your standard website. If you need a simple way to get your viewers to take advantage of your mobile sites and smartphone apps, make sure they are aware of these by promoting them on your base website. When regular customers see this on your website they will be able to see that they can also connect with you when they are traveling.
You should test your website or ads through different browsers for mobile device usage. Every mobile device operates on different browsers. Making your mobile marketing compatible for all of the browsers available will make you the most successful. This means that your site and ads may look totally different, depending on the user’s device. To make sure your website looks good, try it out on whatever devices are currently popular..
Usability testing before going live is a must for any mobile marketing campaign that you want to be effective. Your campaign will be useless if you do not send out efficient messages. First, send it to your coworkers to see what they think.
Social media is all the rage in the mobile marketing world, so you must incorporate it into your strategy. Try innovative techniques, like offering rewards in the form of discounts and sweepstakes entries for spreading the word about your store. People will respond and share the potential savings – as well as exposure to your company – with their friends.
Sending offers out too frequently can turn some of your customers off. Reports have shown that the most success is seen when offers are sent once or so a week or just a few times a month. The best results are from customers feeling they have to react fast to take advantage of an offer. Customers are more likely to ignore a deal if they know another one is going to arrive shortly.
Creating your own mobile app that provides real value to customers in your niche can really boost your sales. For example, many people like to download apps that have local information or tips. To get more sales from your app, put in links to any related products/services, alternatively, you can make some money by selling the app itself.
When conducting a mobile marketing campaign, you must provide a link to your website for smart phone and tablet users, and also your mobile website to accommodate users of older cell phones. Depending on the age of the phone your customer is using, they may not be able to access sites that use flash player.
As you can see, mobile marketing has many different definitions. There is no accepted common definition when it comes to mobile marketing; although, the most basic way is through a mobile device, such as a cell phone. The tips above will help you make some serious strides in developing an effective mobile marketing campaign.