Mobile marketing should be part of your business plan but it is difficult for newcomers to understand and apply correctly. Take the time to research the different codes, applications, techniques and formats for each marketing tool before you make the decision on which to use. You can use the guidelines below to learn how to use mobile marketing to your benefit.
Don’t just send messages to your customers out of the blue. Make sure you always have something relevant to say when you take the time to message them. Some businesses failed in their mobile marketing endeavors because they chose to send arbitrary and impractical text messages to their customers. Customers want information, not funny texts that they would normally get from a lose friend.
Mobile marketing requires much more compact usage of space, so you will need to plan your content to be more concise. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. Mobile marketing is all about concise advertising.
With with your customers. Your mobile marketing campaign will not get very far if it doesn’t take your customers’ desires into account. If you cannot determine what your customers want, you won’t make any profit from them. Find out more about your audience to answer their needs.
Paying an expert to do the job is the best thing to do if you want your site properly optimized for mobile use. Creating a mobile site that appeals to potential customers can be difficult. For best results, it is best to outsource this task to someone who is qualified to do it.
Have your friends or coworkers test the different elements of your campaign, such as emails or ads. You can pay an outside source to test your mobile marketing and give you an opinion of how they feel it will help or hinder your company.
Enlist the help of friends and family to try out the effectiveness of intended advertising campaigns, mailings, websites and more. For an unbiased opinion, hire a professional.
Standalone mobile platforms need to have home bases if they are to succeed. Your goal should always be to drive visitors to your home base or remain in contact with others who frequent your home base. It is unwise to build an entire enterprise solely on a mobile platform.
Pay close attention to what your competitors are doing, this is a great way to gain an edge in social marketing. The key is to catch the eye better than the others.
While many people do want to hear about the sales you have to offer, they do not want to hear about it when they are sleeping. Make sure not to annoy your customers with early/ late messages. Sending out text messages at bad hours will just annoy customers.
Wait until the results are in on your first mobile marketing campaign before you cook up a second one. It’s important to take the long view and measure success by how long your campaign lasts, rather than just looking at the results in terms of sales. Design new campaigns by using strategies that have been successful in the past.
A customer base typically remains the same unless market factors prompt a change. However, this doesn’t always apply to mobile customers. Many dynamics outside the realm of your particular market can cause fluctuations in this customer base. Mobile is still an evolving market, so technology trends can shift the market rather quickly. Know this and account for it.
When you actually speak to people via phone calls or text, remember that they are “people” and deserve to be treated well. Adapt your mobile marketing calls to the circumstances of the person you are calling.
Mobile marketing is a great new way to market that’s very effective. Tons of people now use their phones for checking email, communicating, and even downloading applications and updating social network profiles. Mobile devices and social networks are great platforms to advertise your products and services. You must be willing to adopt new marketing strategies based on the platforms that your customers are using.
You might already be aware of the option of offering free apps to clients, but you might not realize that it’s also quite easy to make the applications yourself You could create an application specific to your business and up the results of your mobile marketing efforts. Be aware that you have a variety of different options to use here.
When delving in mobile marketing, you need to understand the basics of mobile devices in order to have your site and ads set up correctly. Start by getting different mobile phones and experimenting with them.
Implement dedicated short code into your mobile marketing program. While it may cost a little more, it is important in protecting your brand. Dedicated short code is also legally protected, so the chances of someone stealing yours are slim.
If you are trying to get through to a customer on the phone or by text message, remember that there’s a human being on the other end of that phone. Treat your potential customers with respect, even if they happen to be rude to you.
If it is easy for a recipient to resend your ad, they probably will. Make an incentive part of your mobile marketing campaign. Offer some sort of reward to your customers for forwarding the message to a friend, and you will instantly double the efforts of your campaign.
Use unique, dedicated short code. It may cost more, but it will reflect well on your company’s brand. Doing this will also protect you legally.
When mobile marketing, your main concern is maintaining your current customer base rather than adding new customers. Your existing prospects will most likely be more receptive to updates and text messages than newer prospects. Quite often, mobile marketing that is directed at new customers is perceived as spam.
You should link your website to your social media site to get more exposure. Customers probably will not search for you, however they may check you out on a social networking site.
If you put maps that are friendly to mobile phones on your site, you can attract local visitors. Mobile maps make it easy for local customers to search for businesses on their phone and to locate those business easily.
When building your mobile marketing campaigns, test them out to be sure they work with all the major mobile platforms. Don’t miss out on potential buyers because of an inability to connect with multiple devices.
To gain customers and expand your brand, use QR codes. Using QR codes lets your customers get instant access to special offers, discounts, and coupons. They are quite user friendly and simple to capture on cell phone. QR codes enable you to make fast and easy contact with your customers while providing them with important information.
Before mass producing your mobile marketing scheme to all your customers, do a test batch first to ensure that it is working as it should. If you send texts that do not make sense or work, you will not succeed. First, send it to your coworkers to see what they think.
Location can play a huge role in a great mobile marketing campaign. Mobile marketing gives you the opportunity to broadcast your location. This ability opens up a world of possibilities that are exclusive to this particular type of media. Give some thought to the potential that location-specific marketing strategies present for your business.
You can advertise a mobile marketing campaign as a good way for consumers to receive exclusive deals and offers. Advertise your mobile campaign in your traditional marketing methods such as your social networks and your website. Consumers will be more likely to sign up for your mobile campaign if they think it will benefit them. Present your campaign as being helpful and fun in order to bring in the greatest variety of consumers.
Adding maps to your website, that are mobile friendly, can help bring in new customers. Having this information available where potential customers can find it when they need it will give your business a boost.
Always set goals for a given mobile marketing campaign. You should have a clear vision of what your mobile marketing campaign will ultimately accomplish. Decide if you are trying to retain customers, increase sales or promote new products and services when you are customizing your messages. This way your customers will get what they need and you will achieve your marketing goals.
In order to entice customers and expand your branding, use QR codes. QR codes allow you to easily share coupons, promotions, and discounts. These codes are easy to use and captured on a cell phone. You can contact your customers in a easy way and with good information.
Educate yourself first before you begin a mobile marketing campaign. Listen and meet the needs of customers. To get fresh new ideas consider checking out your competition to see what they offer in the way of mobile marketing,
Always set goals for a given mobile marketing campaign. Starting off with definite goals will help you plan and build your campaigns. Do you want increase sales by attracting new customers? Maybe you want to improve sales by getting more business from your existing customers.
Work your social networks to generate the most interest in your mobile marketing. Use Facebook, Twitter, your site and your physical store (if there is one) for promoting. This gives you optimal exposure, and lets the interested customers have options for getting involved with your business.
Be sure that your mobile marketing campaign is compatible across multiple platforms. Do not exclude anyone from your campaign by neglecting a platform. It is in your best interest to utilize scripts that are compatible with a variety of different platforms.
If you really want to mount a successful mobile marketing campaign, only send the best offers possible to users. You don’t want to discourage your customers by bugging them all the time with messages, you want visibility so don’t be shy but manage your messaging as well.
Send a reminder to your mobile marketing list a few hours before a sale or event begins on your website. Contacting your customers and reminding them about sales will keep the event fresh in their minds.
Consider utilizing picture-to-screen technology in your mobile marketing campaign. When you do this, your customers will be able to use their mobile phones to add photos. When customers send in photos, they get displayed automatically on a screen. These pictures can then be shown on a television monitor or on digital billboards.
Be sure to establish a presence on social networking sites. This helps your business get found. Start by focusing your on the fundamentals of your business, and then gradually extend your reach. Begin with a simple Facebook page that has your business, then create a custom page for your business on Foursquare.
Consumers are looking for a specific value from your mobile marketing campaign. When using mobile marketing, you should ensure that the information that you send is valuable to your intended audience. If you are targeting business executives, you would want to send something like a dinner voucher to a fine restaurant. If you are targeting regular families, then you would probably want to send out things related to family.
Your mobile marketing campaign should be easy to use and simple. It might be easy for your customers to fill out longer customer forms on their computers, but the small screens of smartphones can make even short surveys frustrating. Your mailing list should be easy for someone to opt-in to.
Work your social networks to generate the most interest in your mobile marketing. Using social websites like Facebook and Twitter for your mobile marketing efforts. Promote your campaign on your own website, as well. This will give your campaign maximum exposure, and allow your fans plenty of opportunities to sign up for your offers.
You are going to use your plan across a multitude of different platforms, so be sure that you can maintain consistency. Make sure your messages look good on all of the major mobile phone technologies – Android, Blackberry, and iPhone. It’s smarter and simpler to alter your message to fit all three platforms, than to try and tailor your design for each one. The KISS principle is in full effect in mobile marketing.
To make the most of your mobile marketing campaign, focus on sending only the most relevant, useful, and interesting offers to your subscribers. If your customers receive too many texts that are not of value to them, then they will feel like they are being spammed and are unlikely to unsubscribe from the service.
Get as much information as you can about your target market when setting up a mobile marketing plan. You want to be able to accurately determine their needs and wants. This is a wonderful way to make sure that your messages are something your viewers want to see.
Try to run a campaign that is picture to screen. In a picture-to-screen campaign, your customers use their mobile phones to take photographs. The user then sends the pictures using a short code enabling it to be instantly posted on a digital screen. They can then be displayed on multiple digital billboards or on a single screen.
It is important to remember that not everyone has a smart phone, so be sure your links are compatible with older phones. Remember only a small portion of mobile phones can use flash, so if your standard website has flash on it, link to version mobile only.
Mobile marketing is very important and you should know all the ins and outs. This makes it simpler for you to see which ones work for your needs. Use the tips in this article as a starting point for your mobile marketing campaign.