Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Don’t send random messages to your customers. Make sure you always have something relevant to say when you take the time to message them. Some mobile marketing campaigns actually failed when their business began to text random things to their customers. Customers demand information in the marketing texts they receive.
Build a good database. Refrain mindlessly adding phone numbers in your marketing database. However, you must first obtain permission from your mobile users. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.
When creating content applicable to mobile marketing, make sure that your message is easy to understand and brief. Make your message known in a manner that will be taken in by your customer quickly.
Your customers are the reason you are working. Understanding the wants and goals of your customers is the basic premise of mobile marketing. You will not be able to generate any sales if your products do not correspond to what your customers need. Therefore, when you first meet a customer, you should try to find out exactly what they are looking for.
Paying an expert to do the job is the best thing to do if you want your site properly optimized for mobile use. It can be very difficult to make a mobile site that is easy to use and good to look at. If you want the best results, spend the money on a professional with the appropriate expertise.
Get some of your friends to help test your emails, site, ads, and other aspects of your campaign. If you can, hire a professional to test and improve your campaign.
Putting a QR code on your print ads can help you appeal to tech savvy customers. Anyone with a smart phone can scan this code and access your website. Print the QR codes on brochures, posters, catalogs and business cards. Customers can use the QR codes to gain quick and convenient information about your brand and products.
A mission statement is the best way to ensure you remember your purpose for your social marketing. Following your principles will enable you to be focused on your target.
Examine what techniques your competitors are using via mobile marketing. Follow them on Facebook and Twitter. It is important that you are distinguishable from your competition.
Your home base is the main element of your campaign. You need to focus on your home base and the people who visit it, whether they are repeat visitors or arriving for the first time. Avoid developing an entire business around your mobile platform.
Standalone mobile platforms need to have home bases if they are to succeed. Your campaign is about getting people to your home base or bringing them back to it. Don’t base your whole approach on the use of a mobile platform.
Use a mobile marketing strategy that keeps you visible and relevant. If you wish to stay competitive then be up to date with new technology and releases on a daily or weekly basis.
Customer bases rarely change but it is important to remember that mobile customers are much more fickle due to outside influences. With changes to technology taking place constantly, you will need to keep up with newest releases as they apply to mobile marketing in order to maintain your competitive position.
You can grow your profits by using mobile marketing. Since many people nowadays download apps on their cell phones and are also on social networking sites, there is a good market for this type of advertising. These are highly-visible areas for business marketing. Be visible to your target market.
You will have to learn more about mobiles and mobile websites to understand how you can optimize your material for a mobile platform. Head out to a cell phone store. Play around on as many smartphones as you can. Familiarizing yourself with devices that your customers use helps you understand how mobile users will view your site.
Make sure that a mobile marketing campaign is effective before starting a new one. You should measure your campaign success by its effectiveness over a long period of time, rather by the sales it generates. Look to this formula as a guide to give your campaign long-term success.
Though many people use text messages, there are still many who don’t use or recognize popular abbreviations. If someone cannot understand your advertisement, they will not look at it and you will lose a potential customer.
No matter what medium you use to access your customers, remember that they are people, just like you. Act in the proper way.
If you are going to use a mobile app for your company, be sure its contents are useful and relevant. If the app serves no discernible purpose or function, it is unlikely to garner attention from any of your prospective or existing customers.
A mobile marketing campaign can boost your business and draw in lots of customers, but only if it is entirely compatible with all mobile platforms. You will lose customers if your campaign is not workable on multiple devices.
When you are thinking of adding SMS to a mobile marketing strategy, let people opt in or out and tell them how many texts you’re going to be sending out. A poor implementation of an SMS campaign can have a drastically negative impact due to the fact that receiving SMS messages triggers alerts on mobile devices. Users might question its transparency. Go with the opt-in letting the customer decide whether to receive your messages. Again, be honest about the number of messages you will be sending and stick to that. This is a great way to build up your brand loyalty.
Keep in mind that mobile customers will use a smartphone to view your website, and these people may have difficulty navigating. Make your mobile marketing campaign very easy to use, and though it may seem simple if you are using a computer, it will be perfect for those looking at it on a mobile device.
Location is everything in mobile marketing. Your mobile customers can use their phones to quickly locate your store. This allows new options that are not available anywhere else. Give some thought to the potential that location-specific marketing strategies present for your business.
Use A/B testing on your mobile page. Testing to make sure that your mobile marketing efforts are working for your customers is just as vital as it always was for testing websites. By creating two different landing pages, called A and B, you can monitor which version has the most conversions. Then use the one that gets the most conversions.
When you send emails, you must make sure that they are mobile friendly to ensure they stay more effective. Give them the choice of using phone numbers as opposed to links, and see to it that any link you send them to looks good on a mobile device. As time goes by, the number of people checking e-mail from mobile devices is only increasing, so it’s smart to design e-mails for this audience.
The idea of mobile marking is to focus on your existing customers, rather than gaining new ones. Compared with new customers, established customers are often more willing to opt-in for text updates and offers. Mobile marketing efforts are often taken to be spam messages by non-customers.
Make the most of your online website. If you need a simple way to get your viewers to take advantage of your mobile sites and smartphone apps, make sure they are aware of these by promoting them on your base website. Whenever a customer browses your conventional site, they will be delighted to learn that they can communicate with your company while they are out and about.
To get customers to your brick-and-mortar store, include a detailed map somewhere on your site that is accessible by mobile devices. Mobile maps make it easy for local customers to search for businesses on their phone and to locate those business easily.
Before you go live with your mobile marketing campaign, be sure to test your advertisement first. If you send texts that do not make sense or work, you will not succeed. Try out your messages on friends or coworkers to get another perspective before you go live.
Don’t squander your customers’ limited attention. Sometimes in an effort to expand marketing efforts, business owners can rush their presentation of an opportunity or communication that ends up taking away from business reputation because of its sloppiness. The information you send out through mobile marketing needs to be useful to your customer base. Next, in order to get repeat business, you want to make sure whatever you give them is something they need.
Do not send offers too often. You’ll realize higher redemption rates if you don’t send them out too often. Convince the potential customer that they must act now. It is easy for a customer to ignore an offer when they think the next one is just around the bend.
Buy dedicated short codes instead of sharing them. At around $2000, this method can be costly. However, it may eventually become linked exclusively to your brand. Sooner or later people will recognize your short code and link it to your company. Using code sharing can cause legal issues, as well. If code sharing companies abuse the system, you might get into trouble as well.
When developing a mobile marketing strategy, you should focus on gathering feedback and learning about your market. Get a good idea of your customers’ needs and wants, and make your campaign suit them. Research what your competitors are doing with their campaigns and determine whether or not you may be able to do something similar.
Be clear about what you want to accomplish with mobile marketing. Know exactly what it is you want to achieve by using mobile marketing. Are you using your existing customers to increase sales, or are you just trying to keep them around for future promotions?
Use several marketing pieces at the same time to provide detailed information about an event for maximum effect. For example, if you are having a big inventory sale, then use direct mail to send a glossy flyer announcing your event. You can email your customers beforehand, then an hour before the event send them a reminder by text.
Be sure to check your messages for accessibility and ease of use. If your customers cannot see your message, then you are wasting your time and theirs. Send test messages to yourself, employees, or household members, so that you can look them over before you officially launch any new campaign or content.
When you have a sale or an event, send your marketing copy out a few hours ahead of time. Be sure this isn’t in the very early morning hours, however, waking them up and annoying them. This can remind your customers of all the great deals.
Mobile marketing has great potential, but if not used judiciously, it can irritate people. Research a variety of approaches before beginning your mobile marketing program. New customers and new business will be the likely result of your efforts.
To maximize your campaign’s success, you need to promote your call to action. There are many venues to do this, such as social media website, your own business site, and in your store. This allows your followers plenty of chances register for offers, given the increased visibility of your campaign.