There are many things you should consider when starting your mobile marketing campaign which can make it overwhelming when figuring out where to start. Here are some tips to help you on your way to mobile marketing success.
Start by building a proper database. Don’t add cell phone numbers randomly into your database. That can be trouble. You must get their permission prior to adding them in your database. You can use a form from the internet or they can text you a code.
You can begin by constructing a proper database. You need more than just cell phone numbers in the mobile marketing database. You must get their permission prior to adding them in your database. Get their permission by emailing the permission form, or having a page on your website where the user can opt-in.
To reach the truly tech-savvy consumers, use QR codes in your printed ads. Anyone who has a smart phone can use the QR code to access your site or coupons. You could include QR codes on your business cards, flyers or magazine ads. If a potential customer is really interested in what you are selling, the QR code will give them the ability to learn more.
Work to please your customers. Your mobile marketing campaign will not get very far if it doesn’t take your customers’ desires into account. Without knowing your customers’ interests, you can’t effectively provide products they’ll buy. Get to know them as much as you possibly can.
When creating content for your mobile marketing campaign use short easy to understand messages. Speed is of the essence; give your customers messages they can absorb fast!
QR codes are efficient when your customers are particularly tech savvy. This makes it easy for smart phone users to access your site and use your coupons. Have the codes printed on posters, brochures, business cards and catalogs. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.
When doing this kind of marketing, you can’t go wrong by investing some money to ensure your website is well-optimized for mobile use. Building an effective mobile website is a specialized task, considerably different from normal web design. If you need things to work in your favor and go smoothly you should outsource it to someone who knows what they are doing.
If you want to be successful in social marketing, you must always stay one step ahead of the competition. You need to set yourself apart from everyone else.
Enlist the help of your friends and family to help with your mobile marketing campaign. You can pay an outside source to test your mobile marketing and give you an opinion of how they feel it will help or hinder your company.
If you run a business online, you are most likely aware that there are free apps available to offer to your visitors. However, do you realize that you can easily create your own apps? By creating its own unique, relevant app, a company can double or triple the success of its mobile marketing strategy. You will have a large array of options to choose from.
Watch the competition to see what techniques they use for their mobile marketing to get an edge on them. It’s imperative to distinguish yourself from your competition.
Though many mobile users are connecting to the Internet, as well as using text messaging, that doesn’t mean that all these users understand text message abbreviations. People who do not understand your ad will ignore it, and that will result in the loss of potential customers.
Keep in mind that there can be different levels of mobile customers because of various outside influences; also note that once the entire market changes then customer base changes as well. If you wish to stay competitive then be up to date with new technology and releases on a daily or weekly basis.
Take advantage of dedicated short code. Keeping tight control over your brand is worth the extra cost. Doing this will also protect you legally.
Do not send text messages to your customers too early in the morning or late at night. Your customers may enjoy what you produce, but your awkward timing will likely not be well received.
When you set up social networking pages about your business, add links back to your webpage to make it easy for others to find you. Your customers usually will not search for you at random on a social networking site, as much as they will search for you if they realize you are on it.
You will see a good rise in profits with mobile marketing. There are more and more consumers who are using their cell phones to surf the web, shop online, download apps and access social sites. Both of these serve as excellent mediums for marketing your business. Bring the marketing directly to the customer.
Mobile marketing strategies are an effective way to broaden your customer base; however, in order for these strategies to be successful, they have to work on multiple mobile platforms. It needs to work on the most popular devices. Otherwise, technical problems will have a noticeable effect on your profits.
Before starting any successive mobile marketing campaigns, stop and make sure that the preceding one was actually successful. In this case, you should measure your campaign’s success by its longevity and not the number of sales it produces. When you start a new campaign, follow the same formula you used for your successful, long-term campaign.
For your mobile site’s landing page, try using A/B testing. Test every aspect of each page. Figure out which page has the highest success rate among the various browsers and go with that option. Try to develop an A & B version in your landing page, this can help you see what does and doesn’t work with the variations you make. When you go to move forward, do so with the one that is most popular.
Dedicated short code is the best choice. You will pay more, but your brand will be protected. Additionally, it gives you a degree of legal protection.
If you are going to incorporate SMS into your mobile marketing campaign, provide your visitors with an opt-in method, and be upfront about how many texts they can expect to receive every month. If using SMS, beware of mobile device notification systems if you’re using SMS improperly. Some users feel that SMS is too invasive into their personal comfort and space. For these reasons, you must make certain that your SMS marketing plan includes only those customers who have opted in. You must also be certain to send only the number of texts you have agreed to monthly. If you are honest, customers will trust you and your brand.
Make sure that your mobile marketing ads are easily forwarded from one friend to another. Before you send out your promotion, make certain that it will be easy to forward. To give them a little encouragement to forward it, offer an incentive to the one who receives the ad.
Location is essential. Mobile marketing gives you the opportunity to broadcast your location. This gives you new ways to market based on location that you can’t otherwise use. Give some thought to the potential that location-specific marketing strategies present for your business.
Cross-platform compatibility is essential in attracting more customers when taking on a mobile marketing campaign. It needs to work on the most popular devices. Otherwise, technical problems will have a noticeable effect on your profits.
Make sure that your emails can be viewed easily from most mobile devices. This increases the success you have with your mobile marketing campaign. This can be accomplished through clickable phone numbers, pages with navigation tabs, and other features that make your site easy to navigate on a mobile phone or device. Many people deal with email on their phones and smaller devices these days, and your mobile campaigns should reflect that.
Instead of sharing short codes, buy them for your individual use. At around $2000, this method can be costly. However, it may eventually become linked exclusively to your brand. If you are persistent, people will start to associate your short code with your company. Using another company’s short code can also get you into legal trouble. For example, if a free or discounted code sharing service breaks the rules, your association with them could get you in trouble, too.
Location is the key to effective mobile marketing. Mobile marketing knows where you are located, unlike other forms of marketing. You could attract your customers to your stores and encourage them to share their location with their friends. By remembering this fact, you can take your advertising to the next level.
Minimize the number of offers you send in a week. Studies have proven that the best frequency to send offers out is a little less than once a week. Make your offer intriguing, and make your recipient think they will be missing out on something if they don’t take the offer. If you’ve trained them to expect a lot of offers in a short time, they probably won’t take immediate action.
A map can help to provide basic directions for visitors using a mobile device. A lot of people use mobile devices to track down brick and mortar stores in their area. Make yourself accessible. Have maps that are clear, so when people do a search it is easier to find. Use a Google maps link for exact directions.
Make certain that your mobile marketing content is visible and function on every platform. There are a lot of different devices and platforms used by mobile users, and to get the largest possible audience, your mobile campaign should reflect that. You are going to have to use scripting that is compatible across all of them to benefit from your campaign.
Don’t forget about your existing customers when you go after new ones with your marketing tactics. Loyal customers will respond well to text messages, while new customers might find it a little overbearing. It is not unusual for a new customer to perceive a mobile message as spam.
Effective mobile marketing techniques often include offers that a potential customer must access through codes or coupons. Upon receiving special offers in a direct message, many potential clients will be willing to give up a little of their time to see what’s available.
Keep your marketing messages on topic. Be purposeful when using mobile marketing. Provide information that can help your customers and potential new customers. You’ll get their business if you provide them with what they’re looking for.
When developing a mobile marketing strategy, you should focus on gathering feedback and learning about your market. Get a good idea of your customers’ needs and wants, and make your campaign suit them. Use your phone to see what the competition is doing, and use their ideas if they would work to boost your business.
Use your standard website to your advantage. You can easily boost the traffic on your mobile site by advertising their existence on your standard site. Regular customers who visit your site will then know how to access your business anywhere they go.
Using a lot of different ads to provide a lot of information will help. For example, if you are having a big inventory sale, then use direct mail to send a glossy flyer announcing your event. About a week out from when the occurrence is due to take place, follow up with a reminder email. And lastly, perhaps several hours before the event opens, a final text message to fully get their attention.
Do not go into a mobile marketing campaign without any clear objectives. Starting off with definite goals will help you plan and build your campaigns. Ask yourself whether you’re trying to boost sales with current customers, engage your existing audience better, or reach new customers, for instance.
Whenever you have to test a website, you have to use multiple computers. This is also true when making a mobile website, you’re going to want to test it on multiple devices. Some mobile devices use special browsers, and others have limitations based on their screen size or resolution. As a result, your website, content, and ads might look fine under one platform but not under another. At minimum, you should test your website and ads on a variety of popular devices.
Use an integrated suite of marketing approaches to get your message out with maximum impact. For instance, send direct mail containing information on an event, like a 50% off sale. Follow up with an email and an MMS reminder before the beginning of the sale.
To get the results you are looking for, you will need to give your customers an incentive. Incentives and rewards should be regular components to any mobile marketing. For example, you could offer local event notices, weather updates, or even discounts. However, a coupon offer can increase sales during your campaign.
It is always worthwhile to ensure everything works correctly, before officially sending anything out. This test will determine whether your content is properly visible to your customers after you send it. Send test messages to yourself, employees, or household members, so that you can look them over before you officially launch any new campaign or content.
Anything that you do on terms of mobile marketing needs to be simple and easy so as not to drive away the end user. Remember that most mobile devices have keypads that are much smaller than a full-sized keyboard. This makes it difficult and time-consuming to fill out a long, detailed form. Simplify your opt-in process to make it easier for your customers.
The many different techniques used in mobile marketing are all based on a few shared principles. Where the techniques vary is in how they are applied and which technologies they use. A simple common sense approach should help you weed through them and pick the best one for you.
Because of the prevalence of social media tools on mobile devices, you should take advantage of the social realm in your marketing efforts. Reward customers who TwitPic or share deals on your site with a coupon or contest entry. This spreads the word about your company and is a great way to kick-start your mobile marketing efforts.