Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
You need a solid database. Only use people that have opted into your messaging system. You must get their permission prior to adding them in your database. Ask your existing online customers to join your mobile database, and give them a coupon for referring friends.
You need to build a great database first. Cell phone numbers are not the only thing you will want to add to your list. Make sure you get your customers’ permission before you add anything. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.
Mobile marketing messages should be brief and easily understood. Your message must come across loud and clear to your customers. This allows them to understand, relate to and absorb it much faster.
Ask your friends to test your campaign before you make it public. If you are uncomfortable using your friends, you can always pay a few people for their opinion about your mobile marketing campaign.
If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. This will make it simple for people that have smartphones to access your site and any special offers you may have. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. Including the QR code will help those customers who are truly interested about your service or products to quickly connect and gather more information.
A well composed mission statement can help you to stay on course with your mobile marketing campaign. Adhering to your principles will help you to keep on the straight and narrow.
Mobile marketing comes down to the concept of “saying more with less” when it comes to your promotional content. Customers visiting your mobile site do not have the time to dig down into page after page of bloated, keyword-stuffed content to get the valuable information they want. Mobile marketing success can best be achieved when you keep your content clean and geared towards the sales.
Your home base is the main element of your campaign. If you have a mobile presence, it should be a way to stay in contact with current home based clients. It is a terrible idea to base your business around your mobile platform solely.
When doing this kind of marketing, you can’t go wrong by investing some money to ensure your website is well-optimized for mobile use. It can be quite difficult to develop a mobile website that is attractive and appealing. For best results, it is best to outsource this task to someone who is qualified to do it.
When you are getting started in mobile marketing, you need to learn everything you can regarding how mobile devices work and how they display information so you can tailor your ad material accordingly. Try out as many phones as possible and ask your customers for feedback about their usage experiences.
Though many mobile users are connecting to the Internet, as well as using text messaging, that doesn’t mean that all these users understand text message abbreviations. If your marketing communications are not easily understood by recipients, the message is not likely to win you any sales.
Make yourself a mission statement that is more about what your purpose is more than anything else to be successful in mobile marketing. Stick with your principles and follow your mission statement.
Put any and all links on your webpage if your company is geared for social networking sites. Different customers will come from different referring sites, and you do not want to limit their ability to find you easily.
Analyze the ups and downs of your first mobile marketing campaign before you launch a second one. In this context, you want to measure success by the longevity of your campaign and not necessarily the sales numbers. Base the creation of your new campaign on the success formula of your old one.
When using mobile marketing, make your ads easy to send. Ease of forwarding as well as incentives for doing so are great ways to ensure that your ad is packing all of the punch that it is capable of.
No matter what medium you use to access your customers, remember that they are people, just like you. Try to be respectful of the individual you are contacting.
To work effectively, your mobile marketing must work on all platforms. Don’t miss out on potential buyers because of an inability to connect with multiple devices.
One way of getting greater exposure is for your advertisements to go viral, getting them passed around from viewer to viewer. These ads may get passed from friend to friend because of how unique, funny or interesting they are.
If your company decides to move forward with developing its own mobile app, ensure that it is something that your customers will appreciate for its convenience and relevance. Useless or difficult to navigate apps are unlikely to become popular among mobile users in your target market.
Let your clients give feedback through your site. This builds up relationships with the customers. Try to garner your prospects input whenever you can even if they want you to provide them more or to leave them be.
Keep in mind that it is tough to view and navigate a website on the small screens of smartphones and other mobile devices. A mobile marketing campaign should be built on an intuitive and user-friendly platform that allows the user to view your messages on their mobile device. This can translate in pages that appear more simple to computer users. However, you want your site open for as many users as possible.
If you have any social websites that promote your business, make sure you include a corresponding link on your business homepage. You can almost guarantee that your customers will not take the time to search for you, but if they know you are on a site, they probably will take the time to check you out.
Location can play a huge role in a great mobile marketing campaign. Mobile marketing has a distinct differential; it knows where you physically are. This opens up new location-based options that do not exist anywhere else. You should look for effective ways to implement these features in your mobile marketing campaign.
Before your company decides on creating their own mobile app, make sure it’s something that is needed by your customers. If your app has no specific purpose, there is no way it will gain the attention of consumers who you are hoping to reach.
Research about your audience. You should know your audience and what their preferences are so that your marketing efforts do not go to waste. Are they more likely to use mobile devices than desktops? Which operating systems do they use for their phones? Find out who they are, and you will have an easier time connecting with them.
To attract local customers, put mobile friendly maps on your website. Having this information available where potential customers can find it when they need it will give your business a boost.
Just like your regular business website, your mobile site should be search engine optimized. The search engine used by most mobile devices is Google, so make sure you rank on the first page of the results.
One key to having a mobile marketing campaign that works is to perform a usability test to see if things are running right, before you actually go live. Poorly worded messages will not help you in your marketing campaign. Get the opinion of friends and coworkers on the content of your marketing managers.
An SMS mobile marketing strategy will work best if you include an opt-in system and be forthright about the quantity of texts that you intend to send each month. Because SMS requires access to the notification system of a user’s mobile device, it can have disastrous results if abused or used inappropriately. It can annoy people and feel intrusive. Make certain only customers that want your SMS marketing are involved, and honor your stated cap on the number of texts you distribute. Staying honest is the best way to improve your customers’ faith in your brand.
Purchase dedicated short codes rather than sharing them. It may be pricey, but you can link them to your brand. Eventually, users will associate your short code with your brand. Buying your own codes will also protect you from legal issues relating to shared codes. For example, if a free or discounted code sharing service breaks the rules, your association with them could get you in trouble, too.
Mobile marketing should focus on retaining existing customers instead of gaining new ones. Existing customers will have a better reaction to texts than new ones. Many times, the types of mobile marketing aimed at new prospects is perceived to be spam.
You should include something for your consumer in your mobile message like a special offer or a promotional code. Customers are much more likely to visit your site if they have a special incentive.
Offer relevant information. Do not get overly excited and rush into mobile marketing. It is important to remember the purpose of what you are trying to accomplish. Provide information that can help your customers and potential new customers. If you keep your customers happy, they will keep you happy.
Stake your claim by creating an online presence on the leading social networking sites. If you want your business to be more accessible, then this is necessary. Start out simple with your social media sites for your business then move on from there. If nothing else, make sure you sign your business up for a Foursquare account, as well as a Facebook account.
Purchase dedicated short codes rather than sharing them. The codes will be linked with your brand, even if the price is a bit steep. At some point, your short code will be recognized and people will associate it with your company. This is much smaller of a price than encountering legal problems. When a code sharing company doesn’t use best practices and abuses the system, this means problems for you.
Be concise and user-friendly. If you minimize the number of required clicks, you will increase your chances for success. Mobile keypads are quite compact, so a significant amount of typing can be very annoying. So keep your mobile marketing campaign at a minimum.
Do not send emails out too often. There is evidence to suggest that the most effective messaging frequency is from once weekly to no more than three per month. Convince the potential customer that they must act now. Don’t offer too many discounts or coupons. Your customers will feel they can wait to make a purchase instead of shopping now.
Sometimes when you give your customers a little offer or promotion, you will boost your sales and profits. Offer users incentives that will rationalize your mobile marketing efforts. You can give weather alerts or even give local event news and information. However, a coupon offer can increase sales during your campaign.
Offer customers a type of trivia game or product-response quiz with your mobile campaign. A quiz question, when sent to a mobile device, can prompt consumers to provide you with valuable information. Using quizzes can help you get feedback on your products while entertaining the customers.
The possibilities are endless when it comes to mobile marketing, but if you do not use it the right way, it can cause irritation to most people. You will need a plan to use the tips included in this article, especially when you are beginning to use mobile marketing. By doing so, you are sure to attract additional clientele and generate new profits.
Mobile apps are all the rage. Think about making one of your own. This will encourage customers to check in with your app regularly to look for promotions and specials. To make your brand more recognizable you need a good presence on the ground, as well. Speak to a pro in development to see about app pricing since they vary so much.