When trying to come up with a mobile marketing plan, you’re probably wondering where to start as you see so many endless possibilities on how you can promote your business. The tips in this article can provide you with what you need to know to become a great mobile marketer.
Your friends can be a helping hand when you are testing out your campaign. For an unbiased opinion, hire a professional.
You will have to invest money to optimize your website for your mobile campaign, or to create a new website designed for mobiles. Creating an attractive and appealing mobile site can be incredibly difficult. Don’t be afraid to hire experts to do this for you.
Just like any other part of business planning, you should create a mission statement for you social media marketing plan to help you stay on track. Sticking to your mission statement keeps your business focused and efficient.
Having a mission statement can help keep you on point with your mobile marketing message. Stay with your principles to keep you on the right track.
Watch the competition to see what techniques they use for their mobile marketing to get an edge on them. You have to stand out from your competitors.
You can gain an advantage by keeping an eye on what your competitors have been doing. It is important that you are different than competitors.
Do not send text messages to your customers too early in the morning or late at night. No matter what you are offering, it is not worth the risk of upsetting a customer by waking them up.
Every successful mobile campaign should have a home base. You need to focus on your home base and the people who visit it, whether they are repeat visitors or arriving for the first time. Your business should be focused around your home base, not around your mobile platform. The two of these should complement each other.
You can grow your profits by using mobile marketing. Since many people nowadays download apps on their cell phones and are also on social networking sites, there is a good market for this type of advertising. Both of these are good ways to advertise and market your business. Make sure that you are bringing what you have to offer to the people, don’t make them have to find you.
Make sure that your existing mobile marketing campaign is doing well before trying to formulate a new one. It is important to figure out your campaign’s potential for longevity in addition to its impact on sales numbers. Use what you learn from making your campaign last to build your next campaign.
A customer base typically remains the same unless market factors prompt a change. However, this doesn’t always apply to mobile customers. Many dynamics outside the realm of your particular market can cause fluctuations in this customer base. If you wish to stay competitive then be up to date with new technology and releases on a daily or weekly basis.
Produce a greater effect by using viral marketing with your ads. They may want to share it with others and increase your reach.
Don’t send out text message alerts or messages in the early morning or late night hours. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.
Stick to dedicated short code. The price tag is higher, but this will help to protect your brand. You may also derive a bit of legal coverage from its use.
Have a basic understanding of mobile devices if you want to develop a successful mobile marketing campaign so you may optimize your site and ads for a mobile platform. Try out a variety of mobile devices so you can gauge how your site and communications look to different customers.
You can keep an eye on your own progress by making sure your mobile marketing recipients have a good system in place for leaving feedback. You may find people telling you to go away or telling you they want more, but either way customer input is too valuable not to garner it at every opportunity!
You probably know that you can offer some free apps to your customers, but did you know that applications are actually easy to create? By creating its own unique, relevant app, a company can double or triple the success of its mobile marketing strategy. There are many exciting, engaging features available for your use.
Add a link to your social media pages on your main website and encourage your visitors to find you there. If a customer sees a Twitter or Facebook icon on your page, they’re far more likely to click it, than they are to search you out themselves.
Always keep the line of communication open with your customers. Allow them to give you feedback every step of the way. Even if the feedback is negative, it can be used to enhance your mobile marketing tactics.
You should remember that Internet navigation is a lot harder on a mobile device. If you ensure your mobile marketing site is user friendly to both home computer users and mobile users, it will succeed, even if the page looks a bit simplistic on a home computer.
If it is easy for a recipient to resend your ad, they probably will. Anytime you build a mobile promotion, ensure that they are easy to pass on to others for further advertising.
If you want your mobile marketing to be really effective, apply search engine optimization techniques and technology to your mobile website. Google is the most widely used search engine through mobile devices and a great starting point for SEO.
If you decide on creating a mobile app for your company, make it relevant and useful to your customer base. If the app you have devised for your business isn’t fitting or convenient, it is only going to bring negative attention to your business.
When you are thinking of adding SMS to a mobile marketing strategy, let people opt in or out and tell them how many texts you’re going to be sending out. If you do not use SMS correctly, you will run into a lot of problems because of its ties with the systems that are set up for mobile devices notification. People can find it quite intrusive. This is why it is so important to only target your SMS campaign to customers who have agreed to receive messages. You should also stick to a limited number of messages per month. By keeping your promises, you will help to build trust with your customers.
If you want your mobile website to be successful, you need to use SEO techniques. Google is the most widely used search engine through mobile devices and a great starting point for SEO.
Add mobile friendly maps and correlating directions to your mobile website. It’s likely your users will be on a mobile device when looking for your location. Try to make it as easy as possible for your customers to find you. Make sure maps to your location are clear and concise on any mobile device. Also, make sure your address appears on the top mapping programs. Include a link that allows the customer to find your location through Google Maps.
A/B testing can be a great starting place when developing a mobile friendly website. Mobile pages need to be tested for usability, just as much as any other web page. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. Then when you find what works, add that to your end game strategies.
To attract local customers, put mobile friendly maps on your website. These maps enable customers to easily locate your business with their mobile device. They will be especially useful when customers are searching for businesses in their vicinity.
If you are adding SMS to your mobile marketing strategy, make sure you have an opt-in mechanism and, be honest about the amount of texts you plan on sending each month. Without controlled usage and monitoring, SMS will have a negative result with mobile clients. SMS can be very bothersome. Go with the opt-in letting the customer decide whether to receive your messages. Again, be honest about the number of messages you will be sending and stick to that. Being upfront is one of the best ways to build good will with your customers.
Purchase short codes. It may be a little expensive, around 2,000 dollars, but this will go with your brand. With enough use, existing and potential customers will associate the dedicated short code with your business. It is a tiny price to pay and you won’t need to worry about legal problems as well. You will be in hot water if you are associated with a company that decides to somehow use the system in a negative manner.
Get the word out about your mobile marketing campaign as a method of tapping into special offers and discounts. Mention it in other ads, on your website and on social networks. People will sign up when they see it will be beneficial to them. Present your mobile marketing goals as a great way to keep on top of the deals you offer.
Your mobile website should include maps and directions that are easy to use with a mobile device. Lot of people use their phones to help them navigate to their destinations. Make yourself accessible. Ensure that your maps can be easily read on the small screen of the average mobile device. Include a link that allows the customer to find your location through Google Maps.
Know what you want to accomplish before starting your mobile marketing campaign. Set goals for your mobile campaign right at the start. Do you want increase sales by attracting new customers? Maybe you want to improve sales by getting more business from your existing customers.
Gather information on your audience. It’s important to know what your target audience needs and wants before you waste any money on mobile marketing. You will want to compare statistics on computer vs. cellphone use. What is the main type of operating system used on their phones? Your audience is sure to respond to a plan that was clearly designed for them.
Conduct a test for usability. It can be time consuming, but worth the effort. It is key to verify that your customers and other users will have access to view the information you provide. Ask everyone you know to test out your message for you from their devices before you make a public launch.
Set up accounts for all major social networking sites. You want your business to be seen. When you start your business social media pages, focus on the basics. You can always branch out later. Even if you do not have enough time to develop a good online marketing campaign, create a Facebook and a Foursquare page.
Mobile marketing will go hand in hand with other social media, this is all available on the internet. Give your customers the options to add your mobile marketing page directly from your web page and do not forget to integrate extremely interesting material. You will sell more products on a site where people feel they can participate and interact, rather then just reading text.
Start a picture-to-screen campaign. Utilizing a picture-to-screen campaign allows customers to utilize their mobile phones to take pictures. Once your customer has taken their shot, through the use of short codes, they can have them instantly posted digitally for everyone to see. These pictures show up on any screen that accepts a digital signal, from TV sets to digital billboards.
If you want to get a maximum effect from mobile marketing, use many different marketing pieces all at once to give in-depth information about an upcoming event. For instance, you can start by sending out flyers to your customers to let them know about a discount in advance. You could send out an email a few days before the event, and then send a follow up email shortly before the sale is to start.
Try using Multimedia Messaging Service for sending out coupons for new prospects or to reward the old ones. Send promo codes in coupons. You can even make it so that the code is linked to a special site where the results can be tracked. You can use coupons to incentivize and reward loyal customers and attract new ones.
All mobile marketing techniques share some basic rules, though the specifics vary. The main differences are application and technology. To form a decision, you have to determine what techniques will provide the greatest results in a cost effective manner.
In order to take more orders, you need to give your potential customers a little bonus. You need to offer incentives in your mobile marketing campaign. These can be basic things like weather or local events. Increase participation by offering coupons.