In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Focus first on building a customer base and securing their numbers for your database. You should not however, add phone numbers to the database without authorization of the owner. You must get their permission prior to adding them in your database. Get their permission by emailing the permission form, or having a page on your website where the user can opt-in.
Do not message your customers randomly. If you contact your customers, make sure you are contacting them with a purpose. Some mobile marketing campaigns actually failed when their business began to text random things to their customers. Customers need quality information from your mobile marketing.
Provide what your customers want. You will be able to reach out to your customers only if you understand how they think and what they want. If you do not know what your customer is interested in, you will not be successful in selling to them. Try and get as much information out of your customers, so you understand them and that will lead to success.
Write less but say more with the mobile content on your website. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. Mobile marketing copy needs to be concise and clear.
Cater to tech-savvy consumers by placing QR codes on every printed advertisement. Customers can then use their smart phones to reach your website and find coupons. Include a QR code on all of your print materials. Including the QR code will help those customers who are truly interested about your service or products to quickly connect and gather more information.
Be aware of how the competition is using social media to market their products. Ideally, you should find positive ways that you can stand out from the competition.
When composing your mobile website copy, be succinct. Sites that are packed with keywords and say nothing of value are unfavorable. Get your point across in as few characters as possible to be successful.
Avoid sending texts early in the day or too late at night. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.
Create a mission statement in tune to your purpose on how you can stay on track when doing social mobile marketing. Follow the same principles you have used in your previous campaigns.
Before starting a new mobile marketing campaign, look at the success rate of the first one. Measure the success of your mobile marketing scheme by its longevity rather than how much extra business it generates. When you start a new campaign, follow the same formula you used for your successful, long-term campaign.
It is important to be aware of the marketing strategies utilized by your competitors. This will allow you to stay one step ahead. You need to be discernible from the competition.
To get the most from your mobile marketing campaign, it is important to be familiar with a wide variety of mobile devices. Conduct extensive research on the most popular mobile devices; this allows you to see things from your target market’s point of view.
Your home base is the main element of your campaign. Being mobile is a way to urge people to check out your home base, and also to stay in contact with those customers who are already avid visitors at your home base. Don’t base your whole approach on the use of a mobile platform.
When you actually speak to people via phone calls or text, remember that they are “people” and deserve to be treated well. It’s up to you to behave in a professional manner.
Be sensitive to customers sleeping hours when sending out text notifications. Nobody likes to be bothered with advertising late at night or early in the morning, no matter how much they are into your product.
Utilize the dedicated short code. It will cost more but go a long way in securing your brand. It offers some legal protection for you as well.
Remember to treat people on the telephone how you would like to be treated, like busy people. Be sure to follow appropriate behavior when call someone’s cell phone and make the conversation short and to the point.
Mobile marketing strategies are an effective way to broaden your customer base; however, in order for these strategies to be successful, they have to work on multiple mobile platforms. It has to be able to work on any popular mobile device, otherwise you will be losing customers because of technical issues.
Always attempt to go viral to ensure that your advertisements are having the most effect. They may pass it along and increase the reach of your mobile marketing.
Try A/B testing with your mobile landing page. Testing is vital for the mobile world just like it is for web sites. This is crucial so you understand what’s working incorrectly on your mobile site. Create two different landing pages (A&B) to see which is more effective for conversions. Of the two, go with the page that performs the best.
Use short code that is dedicated. You will pay more for this service, but it will assist you in protecting your brand. You may also derive a bit of legal coverage from its use.
Location can play a huge role in a great mobile marketing campaign. Mobile marketing is location based, which is unique to this style marketing. These location-sensitive selling opportunities are unique to mobile marketing. Brainstorm how you can take advantage of location-based marketing techniques to boost your sales.
Make your mobile marketing campaign a two-way street. Give the customers receiving your messages a way to send you feedback so that you can connect with them and improve your services. There may be many people saying go away or say that they want something more, but having customer guidance is too important not to pay attention to every chance you get.
Make your website even more useful with mobile-friendly maps. There are a lot of people that rely on mobile devices for getting navigational directions. Make yourself accessible to them. Even your maps should be treated like marketing materials. Give your customer access to precise directions by including a built in Google Maps link.
If you make forwarding your ad simple and attractive, your recipients will be far more likely to share your information. Prior to polishing your promotions, make absolute certain that they are simple to forward to others and even include some incentive to the original recipient for doing so and you will have an instant ad booster!
Make sure that your emails can be viewed easily from most mobile devices. This increases the success you have with your mobile marketing campaign. This can be accomplished through clickable phone numbers, pages with navigation tabs, and other features that make your site easy to navigate on a mobile phone or device. The easier your emails are to read from a cell phone, the more valuable people will see you.
While mobile marketing can be utilized in gaining new clients, it needs to have the capability of working on multiple platforms. If your campaign does not work on all popular mobile devices, you will likely lose tons of customers due to technical issues.
To get customers to your brick-and-mortar store, include a detailed map somewhere on your site that is accessible by mobile devices. When a person searches for a business on his or her phone, the map allows them to find it quickly.
Search Engine Optimization
Don’t neglect your traditional online presence and put your website to use. Let visitors to your website know about your mobile apps. This way, customers are able to conduct business with you from their cell phone.
Mobile websites should use search engine optimization techniques just as larger websites do. Google is a great place to start your mobile search engine optimization efforts. Most mobile devices use Google for their search engines.
Have clear objectives to focus on before engaging in mobile marketing. When starting off, figure out what your goals are and how you can apply them to mobile marketing. Do you want to boost the revenue from your current customer base? Or are you just wanting to engage them for long term retention?
An effective mobile marketing strategy should center on cultivating relationships with prospective customers while maintaining ties to your current subscriber base. Your existing customers are going to be far more receptive to receiving text messages and updates than new ones. Mobile marketing used for new consumers is often regarded as spam.
Be sure to add a promo code to all your outgoing messages. A consumer is more likely to respond to mobile marketing efforts if they are offered something.
Try sending out reminders of your big events a couple of hours beforehand. Most of your customers will be happy to receive a message reminding them of an event that can save them money and are likely to visit your website to see if they can take advantage of any of your special offers.
By implementing the use of QR codes, you can broaden your customer base as you offer easily accessible information to customers. Your customers can use your QR codes to instantly access special promotions and discounts. It is easy for smartphone users to use QR codes. These codes, once implemented into your mobile marketing, can quickly increase your customer base.
Be concise, but also make sure your message is understood. If you lessen the amount of clicks, it will boost your success, and you will have to do less. Typing a lot can get frustrating, especially on tiny mobile keypads. So keep your mobile marketing campaign at a minimum.
Make sure that your content is relevant and purposeful. In the beginning, when you’re excited to try out mobile marketing, always remember that whatever you do, it should have a purpose. The information you put out needs to speak to your potential customers’ problems. Mobile marketing is the same as any other kind; to succeed, you have to provide relevant information that appeals to your customers.
Make sure you give the right type of audience something of value. When you are sending messages to people not in your immediate circle of friends, grab their attention by providing something of value. A coupon for a discount at a classy restaurant might appeal to affluent business people; electronics buyers might respond better to a sneak peek at a brand-new gadget. If instead you cater to families, try a more family oriented venue for your voucher.
To build a successful mobile marketing campaign, do a usability test before releasing the campaign. If you send messages that don’t work, it will be counterproductive to your campaign. Test your campaigns on your friends and colleagues first.
A mobile application can be a great tool when you are thinking about mobile marketing. Apps that can give people tips and useful information tend to be popular. To get more sales from your app, you can put links to your services within the app. If your app is good enough, you can even monetize it by selling the app itself.
You should include something for your consumer in your mobile message like a special offer or a promotional code. If a customer gets an incentive to check out your site, they will be more likely to do so.
Make sure you market through all platforms your costumers might use. Make sure your messages look good on all of the major mobile phone technologies – Android, Blackberry, and iPhone. You can simplify messages easier than you can create different custom fit ones for various platforms. Remember “KISS”, or keep it simple stupid, when doing mobile marketing.
In mobile marketing, listening and learning are important skills. Learn from the input your customers give you. Figure out what customers need, and fill that need. Look at your competition and see if their tactics could work for your business.
Get as much information as you can about your target market when setting up a mobile marketing plan. You want to be able to accurately determine their needs and wants. You will make sure that your ad will be well received.
Market your events through several channels to increase attendance. Send your customers some mail a while before an event, such as an after-Christmas sale. Then a couple of days before the event is going to happen, send an email and on the day of the event, send a text.
You need to have a mobile website and a standard website for your mobile marketing. Some older phones require a mobile site to view properly and newer models can view a standard website, link to both in your mobile messages. Depending on the age of the phone your customer is using, they may not be able to access sites that use flash player.
These tips can help you see what mobile marketing is about and how it can help your business. There’s a lot to learn, and you must to learn to apply it. Now that you are armed with this information, your strategy can be perfected to reach your business promotion goals.