In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Don’t send random messages to your customers. Respect your customers’ attention by always giving them useful content when you send out messages. Past mobile marketing campaigns have been failures because random texts were sent to customers. Customers are looking to get information, not some funny texts they expect to get from a friend.
Do not message your customers randomly. Always ensure that what you are saying is relevant. Random messages can annoy people and reflect poorly on your business. You will actually lose customers if your messages aren’t advantageous to them. You are not your customers’ friend. When you contact them, they want to know about your products.
Your friends can help you by viewing ads, emails, and your website on their various mobile devices. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.
Never forget that everything about your marketing campaign is designed for your customers. To succeed in mobile marketing you need to know the likes and dislikes of your target audience. If you can’t figure out what your customer wants, you’re not going to be able to increase your business with them. The more informed you are about your potential buyers, the more successful you will be in promoting and selling your product or service to them.
Create a mission statement in tune to your purpose on how you can stay on track when doing social mobile marketing. Stay with your principles to keep you on the right track.
Short and sweet is an important key when it comes to appealing to all of your consumers. Make all of your mobile marketing memorable and to the point.
Be aware of how the competition is using social media to market their products. It’s imperative to distinguish yourself from your competition.
Make your point but keep it short when it comes to mobile content. You need to avoid lengthy page content that just exists due to keyword stuffing, since it’s not saying anything helpful. With mobile marketing, you need to be short, sweet, and to the point.
Limit the time that you send offers to your customers, nobody wants to receive a late night text. No matter what you are offering, it is not worth the risk of upsetting a customer by waking them up.
Have your friends or coworkers test the different elements of your campaign, such as emails or ads. To get an opinion that is not biased, you could hire a tester.
Planning is the the key to success for any new mobile marketing campaign. In this case, you should measure your campaign’s success by its longevity and not the number of sales it produces. To get a successful campaign, you should follow this formula and be able to build new ones.
Make sure you know when people are getting your text messages. They shouldn’t be sent when they’re sleeping or having dinner with their families. This can be an annoyance and turn-off for many consumers, no matter how much they enjoy your product.
Utilize the dedicated short code. This will cost you more but serve you better in protecting your brand. It also provides you with a degree of legal coverage.
Professionals will often take their mobile marketing strategy in small steps. Take this same approach. In the course of expanding your marketing network and your social networking circle, you can progress through text to voice to video communication. Use every method you have access to.
Offering a way for the recipients of your mobile marketing ads to give feedback is a great way to find out how you are doing and possibly bond with a customer. You may find people telling you to go away or telling you they want more, but either way customer input is too valuable not to garner it at every opportunity!
When it comes to mobile marketing you need to optimize your search engine results for your mobile site. Since most mobile searches are done through Google, you will want to SEO your mobile marketing materials using Google’s preferences.
It’s important to have your social networking links on your website. Today, people are very into social networking, so giving them another option to find you will be good for your business. Different customers will come from different referring sites, and you do not want to limit their ability to find you easily.
When you are thinking of adding SMS to a mobile marketing strategy, let people opt in or out and tell them how many texts you’re going to be sending out. When used improperly, SMS can do more damage than good. You could unintentionally cause your recipients to feel as if they are being harassed. This is why it is so important to only target your SMS campaign to customers who have agreed to receive messages. You should also stick to a limited number of messages per month. If you are trying to get customers to trust you, just be honest!
Cross-platform compatibility is essential in attracting more customers when taking on a mobile marketing campaign. If the site doesn’t work with certain platforms, you are leaving those potential customers behind. Don’t leave money on the table over technical issues.
You should know that mobile marketing gives you amazing options for localization. Much different to other marketing types, mobile marketing allows you to key in on your exact location. You will be able to find a new location that you were not able to find anywhere else. Think about how you can use this fact to your advantage and how your business could employ a location-aware campaign profitably.
Keep in mind that those using mobiles may have a more difficult time navigating and browsing your website. If you have a mobile marketing campaign, you want both home and mobile users to view your page easily, so optimize it for mobile devices, even if it looks a bit simplistic on a computer.
Make sure mobile users can see directions to your store on their phone. Lot of people use their phones to help them navigate to their destinations. Make yourself accessible. Make sure your content is able to be viewed on a mobile device. Establish a direct link to Google maps, so your visitor can get directions, if needed.
Use search engine optimization for your mobile website to get higher visibility and increase interest in your mobile marketing. Google is the most widely used search engine through mobile devices and a great starting point for SEO.
Be aware that the real value of mobile marketing lies in cultivating your relationship with existing customers, not in soliciting new business. Loyal customers will respond well to text messages, while new customers might find it a little overbearing. Many times, unexpected mobile marketing messages come across as spam to the recipients.
Try two different pages, called A/B testing, for your mobile page. Testing is important so you know that people can use your website. By creating an A & B version of your landing page, you can test effectively. When you go to move forward, do so with the one that is most popular.
Every element of your campaign, especially the emails, should be designed with mobile devices in mind. This makes it more effective and more likely to be successful. This can be accomplished through clickable phone numbers, pages with navigation tabs, and other features that make your site easy to navigate on a mobile phone or device. Many people deal with email on their phones and smaller devices these days, and your mobile campaigns should reflect that.
Make sure mobile users can see directions to your store on their phone. It has become a standard trend for individuals to use their cell phone to find directions to where they are going. Look into the best ways to allow for easy access to you. Have maps that are clear, so when people do a search it is easier to find. Create a link on your mobile site that has a link to Google maps making it easier for your visitors to find your exact location.
To expand the reach of your campaign, make effective use of QR codes. With these codes you can share coupons, promotions and discounts. With your cellphone the QR codes are easy to use and capture. With QR codes you are able to reach your customers quickly and easily with relevant information.
Take advantage of your traditional web site. Advertise on your site to easily create more traffic for your apps or mobile site. When your customers visit your website, they will see how to connect with your business when they are on the go.
Ensuring your emails are easily viewed on mobile devices is essential to ensure the effectiveness of what you email. Let your recipients click on a phone number rather than a link. Optimize your pages so they appear properly on mobile devices. It’s becoming more popular for people to check email on a phone, so the emails you send need to take this into account.
Instead of sharing short codes, buy them for your individual use. It can be expensive, up to 2k, but they will be yours. At some point, your short code will be recognized and people will associate it with your company. It is a tiny price to pay and you won’t need to worry about legal problems as well. When a code sharing company doesn’t use best practices and abuses the system, this means problems for you.
A smart tip for a good mobile marketing campaign: do a usability test before you go live. If you do not preform a test, you may send out messages that are ineffective, or do not work properly, and that would be defeating the whole purpose of your marketing campaign. Try sending the messages to your friends and people you work with to see what they have to say.
You should include something for your consumer in your mobile message like a special offer or a promotional code. Your customers will be more likely to visit your site if they see a discount they can get.
Buy dedicated short codes instead of sharing them. It will likely cost you a couple thousand dollars to do so, but it will be directly connected to your brand. If you keep using the same short code, it will eventually be linked to your company. Using another company’s short code can also get you into legal trouble. Note that you too can get into trouble if any code sharing company decides to abuse the system.
Use an integrated suite of marketing approaches to get your message out with maximum impact. For example, consider sending out some mail detailing a particular sale or discount you offer to your customers. Follow up at least a few days before the sale with an email, then an hour in advance of the sale, follow up again with a text message.
Get the word out about your mobile marketing campaign as a method of tapping into special offers and discounts. Bring it up in various ads, on social networks, and on your site. People will sign up when they see it will be beneficial to them. Let customers know your mobile site is a fun way to learn about updated offers.
To maximize your campaign’s success, you need to promote your call to action. You need to expose your message to the largest audience possible, so advertise it on social media, your website and even in your store. This comprehensive approach will allow your marketing to reach the most customers, and provide them the most chances to accept your offer.
After reading and thinking about these tips, you should have a better understanding of it will take to find success with mobile marketing. Remember that learning new information is only the first step. The next step is proper application of the knowledge. Put this information to use to develop your goals, and successfully promote your business.
Be sure to test mobile websites and ads on multiple mobile devices. Mobile devices feature various browsers, resolutions and screen sizes. From one device to another, your website and your advertisements may look completely different. The least you should do is perform a test on each kind of popular device.