Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
You should begin your mobile marketing efforts by constructing a database. Avoid adding nothing but mobile numbers to your database. The reason is you must have their permission before you begin doing this. This can be done either with a Web form or having the person text you with a given short code you gave them.
Start by building a proper database. Avoiding just adding cell phone numbers to your mobile marketing database. The reason is you must have their permission before you begin doing this. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.
Avoid sending messages to people at inconvenient hours of the day. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.
Do not contact your customers just for the sake of contact. Make sure you always have something relevant to say when you take the time to message them. Some mobile marketing campaigns actually failed when their business began to text random things to their customers. Your customer’s time is valuable, and they don’t want to waste it getting silly texts from you.
Make sure you know how mobiles operate, and plan your sites and messages accordingly. Try using different mobile devices to learn what your consumers will need to do.
Do your work for your readers and not yourself. If you don’t know what your customers want, find out! If you’re having problems figuring out what your customer wants, this can cause both of you to be confused. For higher sales and higher profits, study your potential customers and know them well.
Remember that the audience you are targeting are people and they are busy, just like you. Keep this in mind.
Sometimes, the best way to lay out a mobile marketing campaign is with slow and steady escalation. Some of the most successful marketers provide a stream of more and more full-featured content. That is what you should do too. You can start by texting and calling. Then make videos and promote your product through social networks. Try to make your product into trend. Use everything at your disposal.
Your printed advertisements should include QR codes for your technologically savvy customers. This will make it simple for people that have smartphones to access your site and any special offers you may have. You should include the QR code on everything – catalogs, brochures, business cards and posters. If a customer is interested, the QR code is an easy way for them to learn about your business.
Although most people these days do use texting as a means of communication, not all of them know what every abbreviation stands for. Using language that they do not understand will only lead to your customer deleting the advertisement quickly, and that is possibly a lost sale.
Keep you messages short and easy to understand in your mobile marketing efforts. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. Be short and concise with mobile marketing.
Add a link to your social media pages on your main website and encourage your visitors to find you there. You can almost guarantee that your customers will not take the time to search for you, but if they know you are on a site, they probably will take the time to check you out.
If you want your mobile marketing to be really effective, apply search engine optimization techniques and technology to your mobile website. Google is a great place to start your mobile search engine optimization efforts. Most mobile devices use Google for their search engines.
Draft a mission statement that will keep you on track as you roll out your mobile marketing campaign. Sticking to your mission statement keeps your business focused and efficient.
When contemplating using SMS messages to get the word out about your business, be sure to include an opt-in option. Be upfront about how many messages you will send out every month. If SMS messages are done improperly it can harm your business because of the close tie-in with the notification system of the mobile device. Customers may feel angry about the amount of texts they are receiving. Therefore, make sure that only your opt-in customers receive your SMS texts, and never send more than the maximum number of messages specified in the opt-in terms. This will help you be seen as a trustworthy company.
Bringing in profits with mobile marketing is definitely effective with the correct approach. Many people use phones to download various apps, or they use them for social networking sites. These excellent ideas can help you advertise your business on the forefront of technology. Bring the marketing directly to the customer.
Be aware that the real value of mobile marketing lies in cultivating your relationship with existing customers, not in soliciting new business. Your clients will have the desire to view your text messages and consider your offerings, whereas people who are not clients will have little or no interest in them. Sending mobile messages to people who are not yet customers can actually give your company a bad name with them.
Professionals will often take their mobile marketing strategy in small steps. That is what you should do too. You need to continue to socialize in your marketing network to build it up. Use all resources that you have at your disposal.
Get people in your store by posting mobile-friendly maps to your site. When potential customers use their cellphones to seek businesses close-at-hand, your maps will help them locate your store right away!
Your web site should contain links to any social networking pages that are linked to your business. You can almost guarantee that your customers will not take the time to search for you, but if they know you are on a site, they probably will take the time to check you out.
Do your best to create relevant content. In your zealousness to implement the latest mobile technologies, don’t forget your business is at stake. Be thoughtful about your use of this potent new marketing tool. You want to ensure that all of your information is something that your customers (and prospective clients) will find useful. When you are providing the products they truly need, they will reward you with their business.
Mobile marketing will definitely attract customers, but you have to make sure it works on all mobile devices. It has to work on the most popular platforms, or you could lose customers due to technical problems.
You should test your campaign on as many devices as possible before launching it. Sending out ineffective messages is counterproductive. Get the opinion of friends and coworkers on the content of your marketing managers.
Consider using a test market to try out your mobile app before going live with it. This will help you to be sure that the app is something your customers can use and appreciate. If your app does not have a purpose, no one will download it.
Sending offers out too frequently can turn some of your customers off. There is evidence to suggest that the most effective messaging frequency is from once weekly to no more than three per month. Doing so makes your client feel as though they may miss out on something. They won’t buy anything if they think a better deal is coming up.
Utilize an A/B testing process on the homepage of your mobile site. Testing to make sure that your mobile marketing efforts are working for your customers is just as vital as it always was for testing websites. Come up with two versions of landing pages and see which nets more transactions. Whichever one wins should be your permanent choice.
Have clear objectives to focus on before engaging in mobile marketing. It is important to know what your objectives are for your business and the ways to achieve those goals. Are you looking to monetize your existing customers more or are you attempting to get long term customer retention?
Location is important in traditional marketing, and can be even more important in mobile marketing. Your customers will have their mobiles with them at all times and know where you are thanks to this type of marketing. You could attract your customers to your stores and encourage them to share their location with their friends. Figure out how to exploit this location-targeting strategy for your company.
Use a variety of online media to supplement your mobile marketing. Your content should be relevant to your page and you should put anything interesting in there that will get people coming back. Allowing your customers to do more than just look at an advertisement is the way to make your mobile marketing really pay off.
Whenever you are promoting an event, make sure to use multiple marketing mediums. For example, if you are having a big inventory sale, then use direct mail to send a glossy flyer announcing your event. Then a couple of days before the event is going to happen, send an email and on the day of the event, send a text.
One of the keys to successful mobile marketing campaigns is to focus on retaining existing customers. Your established customer base is important. Your clients will have the desire to view your text messages and consider your offerings, whereas people who are not clients will have little or no interest in them. When done improperly, mobile marketing can be viewed as spam. Make sure that your offers are of real value to both current and potential customers.
Send out a message about your big sale to your marketing list an hour or so before the sale begins. The only exception is if your sale is going to start early in the morning. Some customers might not know that it’s happening, or maybe they just forgot, so this reminder could increase your sales.
For an email campaign to have maximum impact, the emails need to target mobile users as well. Set it up so that your customers can click directly on your phone numbers rather than a link, and make sure if you do have links to other pages, that they are set up for mobile devices as well. Checking email from a phone is becoming increasingly common, so any emails you send out need to take this into account.
Multimedia Messaging Services can be used for sending coupons to your customers in order to generate new ones or reward current ones so that they will remain loyal to you. Send coupons that contain promotional codes. You can link these codes with a mobile site that has uses a unique tracking code. Nearly everyone loves coupons, and they can be a great way to reward old customers or attract new ones.
Don’t share short codes; buy dedicated ones. It will likely cost you a couple thousand dollars to do so, but it will be directly connected to your brand. With enough use, existing and potential customers will associate the dedicated short code with your business. It is well worth to money for the legal issues it can protect you from. Note that you too can get into trouble if any code sharing company decides to abuse the system.
Test your mobile content on multiple mobile platforms the same way you test your traditional content across platforms and browsers. Different types of mobile devices make use of different browsers which have different resolutions and screen sizes. The way your website and advertisements appear may vary, depending on the device used to access or view them. At least check how your content looks on the most popular devices.
Mobile marketing gives you instant access to a large audience, but you should never abuse the privilege. With what you learned today you should formulate your new and unique strategy when it comes to mobile marketing. If you follow the advice given here, you will most likely find that you have new customers and more profits coming in.
It is important to offer up a little as a means to get a lot. One way of giving back to your customers is to offer incentives during a mobile marketing campaign. For example, you could offer local event notices, weather updates, or even discounts. You could offer a coupon to increase your consumer participation and increase take rates to your campaign.