Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Your advertisements should carry QR codes to assist your tech-friendly customers. This easily allows smartphone users to access your coupons and website. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. If a customer is interested, the QR code is an easy way for them to learn about your business.
Do not contact your customers just for the sake of contact. Make sure you always have something relevant to say when you take the time to message them. Some mobile marketing campaigns actually failed when their business began to text random things to their customers. Your customer’s time is valuable, and they don’t want to waste it getting silly texts from you.
To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. For an unbiased opinion, you may want to consider paying someone to help you test each aspect.
Wait for results of one campaign before beginning a new one. The longevity of a campaign will be a better indicator of success than sales numbers. A successful campaign paves the way for successful future campaigns.
Having a mission statement can help keep you on point with your mobile marketing message. Maintaining your principles is key to you being successful in your business plans.
Make sure you know how mobiles operate, and plan your sites and messages accordingly. Try out as many mobile devices as you can so that you understand the user’s experience.
By closely monitoring your competitors, you can become more informed about the business environment. You need to stand apart from the competition.
Always strive to create advertisements that have the potential to go viral, thereby maximizing their effectiveness. If you can catch their fancy, then your viewers will pass it to their friends, and so on, until you have vastly extended your marketing horizon.
Mobile platforms should drive visitors to your main site. Focus your efforts on creating a mobile presence that brings new visitors to your domain and connecting with existing visitors. Do not rely on the mobile campaign alone; develop and design your home base for your customers.
Use a short code that is dedicated. It will cost more but go a long way in securing your brand. You’ll also get some legal coverage.
Aim high in your advertisements and seek out that hook that will catch the “viral” wave. They may pass it to their associates, and your marketing will expand by a whole degree.
Consider using a test market to try out your mobile app before going live with it. This will help you to be sure that the app is something your customers can use and appreciate. If it is a useless or annoying app, it could be ignored by your prospects or potential prospects.
You should link your website to your social media site to get more exposure. You can almost guarantee that your customers will not take the time to search for you, but if they know you are on a site, they probably will take the time to check you out.
It may be harder for people to navigate your website if they are doing so on their mobile device. Have a simple mobile marketing campaign that will be near perfect for those using mobile devices. This can mean having a more simple website design; however, doing this ensure both home computer users and mobile users have equal access.
If you make it possible and simple for your mobile marketing customers to forward or resend the message on to their friends, there is a good chance they would do it. Prior to polishing your promotions, make absolute certain that they are simple to forward to others and even include some incentive to the original recipient for doing so and you will have an instant ad booster!
You should use A/B testing while developing your mobile page. To understand what is working or not working for your visitors, testing is just as important for the mobile environment as it is for traditional web pages. Design two versions of the same landing page, and see whether version A or version B is more popular. You then can progress with your mobile campaign with the one that works best.
Keep in mind that it is more difficult to navigate online when using a cell phone or other mobile device. Have a simple mobile marketing campaign that will be near perfect for those using mobile devices. This can mean having a more simple website design; however, doing this ensure both home computer users and mobile users have equal access.
Is SMS is a component of your mobile marketing, let users know they have the option of opting out ahead of time, and let them know how often you well be sending texts. If using SMS, beware of mobile device notification systems if you’re using SMS improperly. People can find it quite intrusive. You should make it an opt-in only system to be sure your SMS marketing efforts are successful and don’t overload your customers with constant texts. This honesty will go a long way to building trust in your brand.
SEO is just as important for mobile websites as it is for traditional sites. Use Google as a good starting point since most of the searches that are done on mobile phones are with Google.
Use A/B testing on your mobile page. Testing to make sure that your mobile marketing efforts are working for your customers is just as vital as it always was for testing websites. Create two unique versions of your landing pages (A & B), then determine which page your visitors prefer. Choose the better performing option from the two of them.
Location is the key to effective mobile marketing. Much different to other marketing types, mobile marketing allows you to key in on your exact location. With mobile marketing there are location-based options available that is not currently available with any other type of marketing. With some creative thinking, you can find ways for your company to benefit and profit from location awareness.
When contemplating using SMS messages to get the word out about your business, be sure to include an opt-in option. Be upfront about how many messages you will send out every month. Because SMS requires access to the notification system of a user’s mobile device, it can have disastrous results if abused or used inappropriately. SMS can be very bothersome. Make your customers aware that they can opt-in to receive your SMS and be responsible for the maximum number of messages you will transmit each month. If you are trying to get customers to trust you, just be honest!
Make your website even more useful with mobile-friendly maps. Many people use their mobile devices to help them get to and from various locations. Make yourself accessible to them. Check to be certain your maps look nice and clear on all mobile devices and turn up easily when a mobile search is conducted. Create a link on your mobile site that has a link to Google maps making it easier for your visitors to find your exact location.
Make sure that you add mobile friendly directions and maps to your website. Lots of people are using their mobile devices for GPS these days. Create an easy way for your customers to reach you. Also look into how well your maps look on the various browsers used on mobile devices. Include a link that allows the customer to find your location through Google Maps.
Use your website to its full potential. Advertise your mobile applications on your desktop website and drive traffic to the mobile platform. Customers can view how to sync with you when they are away from the office once they visit your website.
Mobile marketing should focus on retaining existing customers instead of gaining new ones. They will be more open to your text messages and emails than new, potential customers. Too many texts or messages to new customers can backfire. When new customers see mobile marketing efforts they usually think it spam.
A helpful hint to help you get started with your mobile marketing plan is to do a test run before putting your plan into effect. The purpose of a particular campaign will be ineffective if you use messages that don’t work. Try out your messages on friends or coworkers to get another perspective before you go live.
Design email campaigns that are friendly to mobile devices to increase your success. Set it up so that your customers can click directly on your phone numbers rather than a link, and make sure if you do have links to other pages, that they are set up for mobile devices as well. It’s becoming more popular for people to check email on a phone, so the emails you send need to take this into account.
Invest in dedicated short codes rather than sharing them. The $2000 price tag can be stiff, but you’re buying brand-exclusivity with that money. Sooner or later people will recognize your short code and link it to your company. It is well worth to money for the legal issues it can protect you from. If the code sharing company abuses the system, you can be in trouble, too.
In order to entice customers and expand your branding, use QR codes. These codes make sharing coupons, promotions and discounts easy for you and fun for your customers. These codes are easy to implement for the vendor and easy for customers to capture with a phone camera. QR codes are just one more way to engage customers on a more personal level.
Do not bombard your customers with offers. Studies have shown that the best response comes from offers that have gone out between once a week on the high end, and two times in a month on the low end. You can make your offers seem more inviting if they appear to be exclusive and not always available. If they get comfortable seeing too many offers, they might be inclined to disregard this offer.
Make sure your content is timely and interesting. Remember that your mobile marketing efforts need to be meaningful and have purpose. The information and products you offer must be directly relevant to customers in your market. Mobile marketing is the same as any other kind; to succeed, you have to provide relevant information that appeals to your customers.
Take the time to learn from your audience and competitors before launching your campaign. Seek feedback from your target market and use it to make important decisions. Use your competition’s mobile services and see if you can steal any good ideas that they might have come up with.
Use your main website to your advantage. Advertise on your site to easily create more traffic for your apps or mobile site. By visiting your site, your customers can learn how to stay in touch with you from their mobile devices.
Combine your mobile campaign and your social media efforts. Your content should be relevant to your page and you should put anything interesting in there that will get people coming back. Allowing your customers to do more than just look at an advertisement is the way to make your mobile marketing really pay off.
Do not go into a mobile marketing campaign without any clear objectives. When starting off, figure out what your goals are and how you can apply them to mobile marketing. Think about outcomes such as a boost in sales from established customers or the engagement of a potentially new market.
Be sure that you test your sites usability across different dynamics. If customers can not easily view your content, they will most likely just dismiss it. Solicit help from friends and family before launching your mobile marketing campaign to test the for usability issues.
Mobile marketing gives you instant access to a large audience, but you should never abuse the privilege. Take the ideas you have just learned and use them to craft a strategy for mobile marketing. Gaining more customers and sales will result.
Provide contact information for your business on social networking sites. You need to do this to raise your business’s local profile. Focus on the fundamentals of social media, then move on from there. Setting up profiles on Facebook and Foursquare is a good starting point.