Social media sites used to be used mainly to share personal items like photos of your family. While all that still goes on, social media sites are now powerful marketing tools as well. This article will help you to turn your Facebook and Twitter profiles into valuable marketing tools.
If using social media, let all current customers know. When a person starts following someone on a social network, the fact that they have done this will often appear on their friends’ feeds. This is a free method of advertising that you should not ignore. Also, it provides a credible and reliable source, which is better than a simple promotion.
Use Twitter to help promote your company. Once you understand how it works, you will see the potential for hundreds, or even many thousands, of new customers. Take your time and study how to use hashtags, keywords and everything else involved with Twitter.
Use incentives to encourage people to follow you through social media. Add in something that no one else is offering to get people to want to like your page. For instance, launch a contest via social media. Or you can add in a special discount for followers for a limited time. You also can post your announcements on social media pages.
Be sure to tell all your customers that you are entering the world of social media marketing. When they sign up to follow your page, social sites will inform their other connections. This is essentially free advertising and should not be underestimated. It is also more valuable than ordinary advertising since it’s a referral.
In order to begin successfully with social media marketing so that you can discover your own voice, you just have to fake this voice until you’re successful. Look into what your competitors are doing, and copy their style until you figure out what is best for you. Look up their social profiles, the type of specials they have, and the messages that they post.
Put social network widgets on your website to help advertise your social media sites. You can find lots of followers to your site by placing a widget on it. The right widgets will give users the freedom to re-post your content, vote on polls or enter different contests you’re holding. It’s a win-win for everyone.
Think about serving as a guest blogger or letting a well-known blogger in the field to post on your website. Either way, you can generate more traffic. Guest blogging on another blogger’s website is an excellent idea if they allow you to backlink to your own website. On the same token, allow your own guest bloggers the same courtesy. People who read the blog are more apt to check out your posts and your sites, too.
Social Media Sites
To share updates from popular Twitter users or tag another user in a post, include an “@” symbol just before their user name. Users that are tagged in this manner will know that you mentioned them, and they are more likely to respond to you or “retweet” your original post.
It is important that site visitors can easily subscribe to you via social media sites. A large percentage of your customers are likely to spend time on their favorite social media sites daily. Therefore, it is in your best interest to offer them quick and easy access to fresh content.
Before settling on a specific social media platform, weigh the pros and cons of each against your business goals. No two social networking sites are the same, and familiarizing yourself with their differences will aid you in getting the most out of them. You may decide to devote more time to some sites than to others.
Keep the tone of all social media posts humble and friendly. If you sound like you’re arrogant, you’ll end up with a bad reputation and your offensive posts repeated all over the Internet. You must keep your customers happy! They are essential to your success.
You should be flexible about how often you update your page. If you are in the midst of a product launch, your followers will expect you to update many times per day. But, if you cannot come up with good content topics, you may be better off posting less frequently.
Do some research about the company related games on Facebook. You could easily create your own game related to your products or industry. Some popular brands have been extremely successful with Facebook’s games, which turned into viral phenomenons. A secondary choice would be to hire a third-party designer to handle the game professionally, but only if you can manage to afford the costs.
When you are working with social media to market your products, you should not count on just one platform. Multiple websites can be used to draw in traffic that you can reach to help you expand a business. Also, you may find different tools and apps, different followers, etc, by using different channels.
Making a brand for yourself or your company is paramount in social media. Use your company logo as your avatar or background for your profile pages. Use color schemes through your various social media accounts. Certain followers and consumers will want to keep up with your work across multiple accounts, and it’s always good to show consistency. Be consistent, so that your brand can be advantageous to you.
Don’t think results will come right away. It takes time and effort to create a viable revenue stream using social media. It will be necessary for more contacts to add you as a friend on Facebook, or follow your Twitter activity before you can seriously consider a social media campaign. Then, when you’re advertising on Twitter, mention that on Facebook and vice versa. Tie it all in together.
On Twitter, follow anyone who is following you. People see this as an expected courtesy. Your customers will know that you respect them and consider them to be just as important as yourself. Therefore, always make sure that any new followers are promptly acknowledged, and then follow them back. This increases the odds that they will stick with you.
Your social profiles should be used as a gateway that gets subscribed followers to buy your services and products. Announce the opening of new locations, or in-store discounts you are offering. Have them print coupons and give them access to limited offers reserved to your Facebook friends. People are much more likely to friend you on Facebook if they feel there is something in it for them.
You should take advantage of the different services out there that will help you manage, and stay on top of your Twitter account. Each service offers slightly different features, but they typically auto-follow everyone that follows you, and un-follows those that do not reciprocate within a certain period of time. These types of services can assist you in managing your lists and discovering the right people to talk to.
If your company maintains a blog, you should make certain that updates to the blog are announced on the various social media websites that your company participates in. In this way, you social media followers will see that there is something exciting happening with your business that they can check out.
Pay attention to the hours throughout the day when people most regularly forward your tweets or respond to them. Sift through that data to optimize the timing of your messages. If you use an automated messaging service, you can set up your account to send tweets at the times your followers are most likely to be logged into their accounts.
Ask your customers to fill in a survey about social networks. If your survey results suggest that customers spend a lot of time on social media sites, consider creating pages for your company. If respondents express a lack of interest in social media, your resources are best spent elsewhere.
Play up the fact that you have connections when blogging. You may have heard many times that it’s wrong to brag, but when it comes to social media marketing, many customers feel comforted by knowing they are dealing with a successful business. Blog about your friends on Facebook, or your number of Twitter followers. Make sure you post links to your other sites, too.
Social Media Sites
Be sure your postings have eye-catching titles. The reader’s first impression of the article is drawn from your headline. You have to catch them quickly and grab their attention so they will continue reading the entire post. Put some real effort into good headlines.
Running contests with incentives on social media sites, like Twitter and Facebook, is a valuable way to produce good publicity for your company. Because of the nature of social media sites, the contest news can spread quickly. The contest needs to have some linkage with the products from your business, it should also be fun and lighthearted. A good example of such a contest is a logo design contest for a product that is about to launch.
Utilize YouTube to get people interested in your other business ventures. YouTube is widely used and hugely popular. The YouTube account profile should be set up correctly so you can get the most out of this promotional method. Include content which is full of great information, and include links back to your website and other social media accounts.
Use social media to post coupons with expiration dates and time-sensitive promotions. That makes things seem urgent; people are going to be more likely to pay attention if they don’t wish to miss out. They will likely share these links with their friends and family.
Learn how to heed you customer’s suggestions. When you have any comments you should address them and ask more things of the customers. Analyze every piece of feedback you get, then compare notes among feedback to determine what customers are most frequently telling you.
Thinking about starting a Facebook page for your business? Look at what your competition is doing. A little opposition research will give you a better handle on what works, and what doesn’t, and what has already been done. Make sure your page is unique and appealing.
Before selecting a consultant or company to help with social media marketing, make sure they communicate well. When you know they do, you can have more confidence in them to handle your concerns and issues. Look over their own social media pages to see if they make a practice of responding to the pages of their clients.
Avoid posting too often on Facebook. If you post too frequently, customers may get annoyed or feel overwhelmed by the number of posts you’re making about your business. Post a sale, coupon, upcoming event, or testimonial at most three times, and then use the rest of your time to reply to what your customers have posted on your wall or about your company on their feeds.
If you have a Facebook page, you should really implement a review page to increase your credibility. This tool allows visitors to write a review and share it with everyone. If you want to, you can edit the reviews and even get rid of negative ones. A good idea to get people to write a review is by coming up with contest.
Start an online contest. The majority of people like to get free stuff! They’ll be glad to fill out your form and follow you online if they have a good chance of winning something. Make sure that you tell everyone who won, to increase the believability in the contest.
Discount codes are great for social media marketing, but they can be a bit annoying in the middle of your videos. Hide them until the end of videos by using YouTube’s annotation feature. You can select when you would like it to be revealed. Post a video on your social media sites and let people know they should watch the entire video in order to get a code that will give them discounts.
Run a contest or sweepstakes on your social media site that people can enjoy, either from the comfort of their computer chair or by visiting your brick-and-mortar locations. You could easily give away the products of your company as prizes to contest winners. This gives back to your followers, while marketing your company at the same time.
No matter if you’re only experimenting with something new, like social media marketing, don’t forget the basics. Solid business plans always incorporate press releases that use powerful language, as well as market research to determine customer demographics. Plans and content, executed perfectly, can amass you the success you’ve been wanting.
Enjoy seeing your traffic while plotting your moves. Don’t get elated or discouraged just because your results were especially good or bad on a given day. That said, keep tabs on your results so you can quickly react to any trends that make themselves apparent.
Take a more informed look at the possibilities of social media. Sites like Facebook and Twitter aren’t just about games and superficial updates anymore. It is a very business friendly environment where you can captivate an audience and cultivate more customers. Hopefully, by reading this article you will be able to have success with social media. Surf on over to your preferred platform and get going!
You must be sure to keep your professional and personal Facebook accounts completely separate from each other. Your followers shouldn’t have access to your family photos or games you play. You should also use different names for each page to ensure that customers don’t accidentally access your personal page when looking for your professional profile.