Does photography tickle your fancy, but you are not sure how to get going? Not sure of which shots to take or which light to set for each mood? No matter how much experience you have with photography, you can never take too much advice. This article will go over lots of great tips that can be helpful for both the novice and professional photographer.
TIP! Snap your photographs quickly and instinctively. The longer you take, the higher the chance of the subject moving, running off or something else changing to ruin the photo.
Choose carefully what will show in your photograph. The perfect photo will seem like a tiny window focused in on select details about your subject. Try not to show too much. To give a general impression of a subject, take a different pictures and organize them in a series rather than trying to capture everything in one picture.
TIP! Avoid capturing an overcast sky in your photos. Your photo will look washed out if you have too much gray sky in it.
Don’t forget the little things you see when traveling, they might make an amazing photograph! While you might normally skip over these types of shots, you should consider whether or not you’d enjoy seeing it again when you are revisiting the photographs from your trip. Shoot pictures of small objects like tickets and coins and also larger things like street signs and strange objects in markets.
TIP! A digital single lens reflex camera is the camera to beat for professional photographers. Consider getting a digital single lens reflex camera, or a dSLR, if you plan on taking high-quality or professional photographs.
TIP! Experiment with new ways to use your camera, and take some original pictures. Personal style should be in a good photograph to express your point of view.
Practice makes perfect, so buy the largest memory card you can for you camera, and enable yourself to take a plethora of practice shots. A big memory card will allow you to hold a lot more pictures. The additional information your camera can hold is also useful for photographers who choose to shoot RAW images. RAW images are those that have the most detailed information about a photograph that a camera can take in before the images are produced in a different format. The information provides the photographer with additional choices during post-production regarding various aspects of an image.
TIP! Try all kinds of different approaches when working with your camera, including altering the angles and colors you use. Even if the subject of your photograph has been shot a million times before, you can change many different factors to make your shot stand out.
Take some notes as you are snapping photos. It can be hard to keep track of where your photographs were taken, or what you were feeling when it was shot. Carry a notepad with you and take notes about the location and how you felt about it.
TIP! Always keep charged batteries in your camera. Digital cameras are power hungry, and the batteries do not last long.
The first step of any good photograph is finding a suitable subject. Without the right subject you will be unable to compose a beautiful portrait even if you have the best equipment available. Choose something which inspires you or a model to pose for you.
TIP! Take the time to appreciate the little things when photographing on vacation. While the pictures might not seem particularly important to you at the time, they will stir up wonderful memories of your trip when you look through them later.
Before you take a photo, do not move and hold your breath. Even the smallest movement could make your picture come out wrong. Catch yourself before you press the button: hold the camera still and wait to take a breath until after the shot is taken.
TIP! Take shots of people you see in your day. Make sure you always ask if it is okay before you proceed.
The process of taking excellent pictures is no mystery. Do not stop taking pictures. With each image that you capture, you gain experience. With digital photography, you don’t have to develop every shot you take, or keep them. Take photographs of anything and everything, and then review them later for ideas and insights on how you might have gotten a better image.
TIP! An essential element of taking great photographs is taking a large amount of them; make sure you have a substantial memory card to store them all. When you have a spacious memory card, then you will be able to save all of your pictures.
Usually in life we have been trained to see things that are centered and even as good. You can make your pictures look original by placing your main subject slightly on one side, rather than right in the center of your picture. Auto-focus features center in, and lock on the subject automatically that is in the camera’s view. Instead, focus the camera manually, then secure the focus prior to taking the photo.
TIP! Your shots can be improved by simply moving in a bit on the subject you are shooting. There isn’t anything worse than a photo where you cannot see any of the details of your subject.
The majority of photographs focus on a subject who is looking directly into the camera. Shake things up a bit by having your subject look away from the lens and focus on something in the distance. Another interesting look is to ask the subject to look at another person in the shot.
TIP! Experiment with varieties of expressions, scale and perspective. Even an ordinary object can be transformed into a work of art if its setting makes it appear dramatically magnified or diminished in size or placed in a situation that is humorous or unique.
Be conscious of the natural light. Early morning light or late afternoon glows are best for taking photos outdoors. If the sun is very high, it will cause lots of shadows and even squinting subjects. Position yourself so that your subject has it’s side to the sun.
TIP! When going somewhere new, get an idea of what things you ought to be taking pictures of. If you are looking for inspiration, take a look at some postcards to get ideas of what to shoot.
TIP! Good photographs happen when your camera is kept in focus on your subject. When a photo is properly focused, the result will be perfectly composed shots.
Try to have frames in each of the shots you take. Sometimes, a natural frame is better than an artificial frame like wood or metal. Pay attention, and you can likely make a “natural frame” for the subject of your picture with neighboring elements. This can be a wonderful way to compose your shots.
TIP! When dealing with photos, you generally must decide whether you should expose the shadows or the headlights of the subject. However, you can have two pictures taken of the subject exposing one of each, and you can use a program like Photoshop to blend them into a perfect shot.
Have your settings already done so you don’t miss a great photo opportunity. You don’t want a preset where the camera chooses your settings. Experiment with your camera settings to determine what works best for various types of photographs.
TIP! When working with new backdrops and subjects, plan on taking lots of shots to practice. Each photograph situation varies, but practicing can help you get a feel for your environment.
If you have to adjust to new backdrops or subjects, take lots of practice shots. Every situation in photography is different, so it is important that you take practice shots to get used to the setting. Lighting can change often, do not be afraid to take more practice shots in between your actual pictures.
TIP! Strive to have an interesting object within the foreground of any landscape photos you shoot. Have something simple, such as a leaf or rock, for an extra view in the photo.
Don’t be shy; get close to your photography target. Zooming, moving and cropping the image to best fit the frame you are using is recommended. Make sure your subject completely occupies the shot’s frame. If there is too much in the background, it will make the regular picture too cluttered. When the subject in your photo is close, you will also be able to notice more details that can enhance the picture.
TIP! You should think about a particular concept you are aiming for prior to shooting. Take a minute to plan out your shot by analyzing lighting, the background, your focal point, colors, the subject matter and the overall composition you want to see.
Pay attention to your photos so you know whether they are under or overexposed. This can be determined by understanding how to read the histogram function on your camera. Check the histogram to find out the exposure you are getting in a shot so you can improve on it with the next shot.
TIP! Take the time to pose your subject. If your pictures of events and people are always candid or surprise shots, they probably aren’t giving you the results you were hoping for.
Always crop your pictures. Perhaps you have a perfect picture that contains one minor flaw. Other times, you could have a perfect picture; however, it wasn’t lined up the right way, which caused it to be off the center. Re-center the image by using cropping tools.
TIP! Know when it’s necessary to use your camera’s flash and when it’s not. Don’t just turn the flash onto automatic and not reassess it ever again.
If you want to learn more about photography, you have to dedicate the time and effort to get a little bit more knowledge and really understand the art that you are taking on. With so much to learn about photography, it is easy to forget that there isn’t a right or wrong way to do things. Make these tips work to your benefit.
TIP! Always have your images balanced. By properly balancing photographs, you’ll have high quality photos fit for an art gallery.
Would you like to turn your hobby into art? In this article, there are some tips and tricks that can turn your run-of-the-mill photographs into something special. This article will give you tips on what you need to know so that you can take excellent photographs.
TIP! Do not make your camera settings too complicated. Focus on learning to use just one of the camera’s settings, such as shutter speed or aperture, before involving the others.
People often believe that bright, sunny days are perfect for taking pictures. However, you are almost guaranteed to get flawed images if you take your shots in the direct glare of the sun. The sun can cast shadows and create unwanted glare on your subjects. It also causes most people to squint, meaning they won’t be putting on their best face for the picture. Early morning or twilight are much better choices for photo shoots.
TIP! A very sunny day may seem perfect for photographs, but taking a picture in direct sunlight has many pitfalls. Direct sunlight not only causes glare and unpleasant shadows, but it also creates irregular highlights and makes your subjects squint if they facing the sun.
Framing is a very important aspect of composing a good photo. Zoom in on your subject or the most important part of the photo and cut out extraneous objects from the background. By using the zoom feature you can clear up any unwanted clutter and eliminate any unwanted focal points.
TIP! Framing your photo is an important part of photographic composition. Make sure to not have distracting background items, but zoom in on your major focal point.
Be creative with colors, focus, angles, and lighting. You can get an interesting, artistic photo without having an amazing subject to shoot. A great picture will make an every day object look interesting and show your creativity off. Try experimenting to find your own unique style.
TIP! When going on a trip, begin taking pictures the moment you leave. Once you get where you’re going, there will be ample photographic opportunities, but the trip itself can provide some unique shots.
Use care when packing your photography equipment in trip preparation. Pack extra accessories and lenses so that you won’t miss out on any photographs during your trip because of poor planning. Try to pack as lightly as possible, without forgetting any of the essentials, so that your bag remains easy to manage during travel.
TIP! Take pictures of anything and everything on trips. These pictures will often bring back more memories than a picture of a landscape would.
You are permitted to move your subject in order to discover a unique shot. Find different, interesting angles to make the subject more interesting.
TIP! Built-in flash comes on almost all digital cameras. It can kick in automatically in low-light situations.
Watch for natural light. If you are going to take pictures outside, you want to do this when the sun appears lower in the sky; either later afternoon or early morning. A high sun will cast shadows, or cause your subject to squint. Use sunlight to its best effect by positioning yourself so that the subject is hit by the sun from the side.
TIP! If you are intrigued by the nostalgic quality of photography captured by traditional film, consider picking up a manual camera from your local thrift shop. To get an especially nostalgic look, try black and white film.
You might be looking for a dramatic photo where your subjects are covered with raindrops following a storm. You can create a similar effect by using a spray bottle to gently mist the object with water.
TIP! Educating yourself about appropriate composition can help your photography improve, regardless of whether you are a beginner or an experienced photographer. Composition is important in most art forms.
Use a white balance which is manual to take your photos. This can dramatically affect your photo’s mood, and control the appearance of your photo. While it may take a while to find the ideal settings, adjusting the white balance manually offers a great deal of creative license.
TIP! While many believe that wearing white in a photograph make them look good, it is actually a bad idea. Many cameras automatically have an auto-focus function, that quickly reads and analyzes all the nuances and shades in the shot.
For an interesting photograph, play around with the focus. Lowering the f-stop will focus on the subject of your photograph, and blur the background of the picture. This technique is great for portraits or close ups. You can get a greater depth-of-field using a larger f-stop so that everything can be shot in focus. This is idea for landscapes.
If you have to adjust to new backdrops or subjects, take lots of practice shots. Test out many shots your environment, and find what works in varying situations. Changes in lighting will give you a chance to experiment with a variety of natural and artificial light.
TIP! Your photographs can be varied by changing the angle you take it from. Any person can take a picture of a scene head-on.
You can create unique photographs by shooting from varying angles. Taking a straight, head-on photo of a subject can be effective, but the alternatives available are nearly endless. Attempt to gain different perspectives by getting over or below your subject. Sometimes, a sideways or diagonal view can create an interesting composition.
TIP! Do your own photo editing. You have plenty of software options to choose from when it comes to photo-editing programs.
Explore the various makes, models, and brands of equipment to find which works the best for you. There are professional photographers that like certain expensive name brands, but use the brand that works for you. Don’t necessarily pay attention to labels.
TIP! Consider changing the angle, lighting, or settings on your camera to make your photo more exciting. Know how each option will affect your photo, so you can make the right choices at the right time.
Use shutter speeds creatively. Normally people use quick, action speeds, but slow shutters can do many fun things as well. Find a moving object passing by, such as a bicycle. You can take a crisp picture of the bicyclist, but the blurred background will give a greater sense of speed.
TIP! Figure out different ways to adjust your shutter speeds. Using fast shutter speeds is common practice to prevent blur, but think about how you can use slow shutter speeds to intentionally blur your photos for creative reasons.
If you still use an old-style film camera, pay attention to the brand of film you select for your photos. Each photographer has an opinion regarding the best kind of film to use. There are not large quality differences between brands. This leaves it entirely to person preference.
TIP! Think of your camera as your tool for photography. Using a more shallow depth of field is a great way to blur your backgrounds out, and to help draw more attention to the subject matter in the photo.
Consider not only the background of your landscape images, but also the foreground, by centering on things of interest. Including something simple, like a rock or a leaf, could add an additional view of the photo. This will possibly put a greater focus on your subject, as well as create a balance throughout your photograph.
TIP! Keep in mind that you don’t have to hold the camera in its regular horizontal position when snapping photos. Try turning the camera to take a shot from a vertical angle, and see what a dramatic difference it can make in your photographs.
Consider the purpose of your pictures before you take them. For example, some subjects will look better photographed and framed vertically instead of horizontally. You’ll be able to edit the shot when you’re done, but getting enough in the photo to play with will mean the difference between a usable photo and a failure.
TIP! Decide what the final use of your picture will be before you shoot it. Sometimes it is better to shoot a picture horizontally and other times vertically.
TIP! When photographing an object, you should take multiple shots from different angles. You need not keep every single shot, but it is nice to have more than one picture to choose from.
You can play around with the different shutter speeds to get cool effects. When you are photographing moving subjects, setting a fast shutter speed will allow you to capture an image with split-second timing, without motion blur. This particular setting is ideal for sporting events. Turn motion blur into an artistic statement by slowing your shutter speed. The special effects resulting from shooting streams and waterfalls with this type of photography are especially stunning.
TIP! Look at the ordinary for some inspiration. Look for everyday items that you can turn into memorable scenes with your camera.
Photography is a complex art which takes time and patience to learn, and it is not mastered overnight. A good shot is only there when it is there. Attempting to go too fast when shooting a subject will make your picture look blurry and disappointing.
TIP! When you are shooting in environments that do not have much lighting, it is vital to the outcome of your photos to lower the f/stop setting, also known as aperture. When you do this, it opens the aperture as wide as it can, which in turn allows as much light as possible to pass through when capturing the picture.
Understanding how to focus a camera and proper light use, are very important to giving you a great looking picture. The following article will give you some great tips on camera focus and lighting, so you can produce great pictures that allow you to show everyone who you are.
TIP! Hold the camera at eye level to people you are photographing. Having the proper level allows for a more personal perspective that lets the viewer feel naturally drawn in.
If you are starting a new business, you need to have a solid business plan and a strategy for marketing your new business. You should start using the newest marketing techniques now before they become outdated.
Regularly produce blog entries. This will help your readers to become excited when they read your page. Think of it like a magazine subscription. So, make sure you are consistent to encourage more returning visitors.
Answer any questions your followers ask and respond to comments they make to engage them in conversation. Remember to say thank you when your name or business is spoken about and to directly provide responses to any questions that are asked. This strengthens the bond between your brand and your followers. This will show your customers that you’re a real human answering their questions, which will build rapport with them.
If you want to maximize your social media efforts, make sure they all tie together through links. Include links if you have a blog where your consumers can see you on Twitter, YouTube and also if they want to like you at Facebook. Include links to your FB page and your blog in your Twitter profile. If you link each type of social media you use, your customer audience will grow exponentially.
To maximize your site, allow comments and ratings. By having these social media tools on your site, your consumers have the ability to participate in what you are trying to promote.
To maximize your social media marketing, place a social media widget on your site. Add a widget to your site that followers can use to easily share your content. The right widgets will give users the freedom to re-post your content, vote on polls or enter different contests you’re holding. It’s a win-win for everyone.
Try and add exclusive content to entice people to follow you on various social media sites. They’re more likely to follow you if they can get deals only by doing so.
Make sure that you really want to build a two-way relationship with your clientele before you get aggressive with social media marketing. If increasing sales is your sole motivation, stick to the basics when using social media as a marketing method. Send a message that arouses your customer’s curiosity and encourages them to respond. This gives your client the reins to take over the conversation.
Don’t push your products. Generate posts that relate to your niche. These could include stories or perhaps external provider links can be made available from within your industry. Hold giveaways, share photos, and ask your followers for feedback. Keep your followers interested and engaged. Instead of focusing on product placement, focus on product engagement. Unless your business competes solely on price, be certain you also focus on other attributes of your product or service that illustrate the value of your product or service in a consumer’s life.
To start off successfully in social media marketing, until you find your own voice, simply fake it until you make it. Learn how your competition uses social media marketing, and use their tactics for inspiration until you learn the ropes and find your own ways to interact with customers. Look for clues about which promotions seem to be most effective and how different customers react to different approaches.
You can combine email marketing along with social media. Include a Twitter or Facebook buttons at the end of any emails and let customers know that you’ll answer their questions personally on those social networks. You can also provide a link to your newsletter registration page to make it easier for people to subscribe.
Social Media Marketing
Games on Facebook are something to look into. Design a unique game that is related to your company’s products and services. Exciting games that catch the attention of the viral news media can garner a lot of attention for your business. If you are able to pay for it, hire a game designer to create some kind of game for you to put on Facebook.
To make customers want your social media marketing, run exclusive specials that can only be had by following you on social media sites. If they’re noticing deals that they can’t get elsewhere on their page, they will pay a lot more attention to your social media marketing. This leads to them telling their friends, which costs you nothing.
You should add a tag if you are posting on Twitter. Using hash tags makes your updates immediately available to your followers. Be careful when selecting tags and seek out groups your target demographic are likely to join.
Stay on top of reviews and comments to make the most of social media marketing efforts. This one aspect could prove the factor that spares your campaign total failure in lieu of resounding success. You must respond when you get a negative comment or review. If you leave these posts alone, you could potentially harm your reputation. Nevertheless, responding to them in a quick and appropriate manner can have a good effect.
Use your social media profiles to bring people to your store or to buy your products. Publicize the specials you are currently running. Offer them exclusive coupons or limited offers reserved for your Facebook fans. There must be a benefit that comes with liking you through Facebook.
Social media marketing presents a huge opportunity for your business, but only if you are prepared to address the inevitable negativity that comes with such a public format. When your customers love your products, you are sure to be happy, but you must realize that there will also be bumps in the road. Do not ignore them but answer them and try to make them happy.
Put social media and RSS buttons in opportune places. These links should be included in forum and email signatures, blog posts and on every page of your website. Also, place links for your other social media pages so fans can easily find you.
Ask customers to detail their social media habits through a survey. If the results show that people are spending several hours a day using social media, you definitely need to have a visible presence for your company. If your particular audience is not into social networking, it might be a good idea to put your efforts into something else.
Make sure that you provide valuable answers to the questions on your social networking websites. Check these sites often to see if there are any concerns you need to address. You might also opt-in to daily or individual notifications, which can be sent to your inbox each time someone posts a comment or question. Don’t forget that your response will be visible to the public.
When you’re using social media and want to market something you have to use everything available. Facebook might be effective and popular, but remember to use other sites like MySpace too. The greater your exposure, the better likelihood your efforts will succeed.
When you place advertising on your social media pages, pay attention to the location of the ads on the page. If the ad isn’t in a good location, most users will pass it over, and you will not get much of a boost in sales as a result.
Follow your followers on Twitter. This is something that the majority of people expect out of others. It will show that you have respect for your visitor and they are equal to you. New followers can be acknowledged with both a follow-back and a tweet; this will increase your chances of retaining followers.
Don’t think you’re going to see spectacular results overnight. The idea should be to develop a base and then to grow followers based on your initial niche. You will need to keep working on getting more people to add you on Facebook or follow you on Twitter before you can think about launching any serious social media campaigns. It helps to advertise your social media sites in other marketing materials.
Run contests on Facebook. Consumers are always looking for a bargain, and the opportunity to obtain something for free is the best bargain of them all. One way to generate this feeling among your visitors and raise a little hype is to run contests. They’re a terrific way to list the benefits of products you’d like to promote, and to encourage consumers to buy from you.
Social media profiles are great for getting people to visit your store or getting them to buy your items. You can post news and announcements about discounts, openings of new stores or other information that may be of interest to your readers. Let them be able to print coupons. Let them also have access that they can get that are reserved only to Facebook friends. Give people a reason to believe that becoming your friend on Facebook will be a good thing for them.
If you are using Facebook to engage your customers, go for quality of information rather than quantity. Don’t share everything just for the sake of sharing something. Pass on items that you think are interesting, exciting, or engaging for your customers. Make sure anything you do pass on is really something they are interested in hearing about. On a similar note, you should steer clear of quizzes and surveys that provide nothing of value to your page visitors.
Make sure you track your progress. Study your activity and the number of new visitors that you attract weekly to your site. These figures should give you a general idea of whether or not your strategy is successful. If you don’t pay attention to the results, you have no way of knowing if your actions worked.
Make your company’s blog posts visually pleasing. Visitors do not want to just look at text with no graphics. Add logos, videos, pictures or graphs to make your blog more visually interesting. You won’t need to go crazy here and post a bunch of nonsense that clutters up your site. You just need to give visitors something to look at and to enjoy.
Use your blog to showcase the talents and accomplishments of your contacts. Although it may not seem to make sense, it can help your reputation with visitors to your page. Emphasize on your blog that you have many friends on Facebook and lots of Twitter followers. Don’t forget to always add links to your other site pages.
To have your business become known, using social media marketing is a good way to get people to notice you. This is also an easy way to grow your audience as existing followers share your products and their opinions on them. Giving social media followers the incentive to share your information with their friends by posting contests or special offers is key.
Make sure any company you want to use to help you with social marketing uses two-way. Knowing exactly what they offer you lets you sleep well at night due to the peace of mind that comes with understanding that they can handle issues that might arise. Look at any social media pages they have to verify they will respect their clients and respond in a positive way.
On Twitter, follow anyone who is following you. Most Twitterers expect this courtesy. Not only does it show the proper level of respect, but it also gives you a direct line to speak with your followers. When you follow them back and send them a tweet, you’re likely to keep them as a customer.
To get people excited about upcoming events, take advantage of social networks. Let your site visitors and followers know ahead of time what you are working on. This way, your customers and potential customers will be well-informed and eager for new special offers or new product launches.
Tie together your social media profile’s blog and your LinkedIn profile to gain more power in marketing. Your horizons will open up tremendously just by clicking the share button for LinkedIn. Anyone who’s impressed with your blog will be able to instantly let people on LinkedIn know about it. LinkedIn has over 100 million users, which you will be tapping into!
An effective way to use Twitter for social marketing purposes is to organize a group chat, commonly called a Twitter party. Specific topics can be discussed and customers will use hashtags to communicate. Enlist the help of fellow bloggers and offer interesting and unique perspectives and guidance. Make sure you choose influential bloggers who will write about the upcoming party and attract their own crowd.
Hopefully, this advice will work toward your immediate business success, as well as provide lessons for the future. Social media will not be going away anytime soon, so keep these tips in mind the next time you are looking to launch a marketing campaign. Do not be intimidated; there are so many resources available to help you along the way!
Your ultimate goal is to sell things, but you have to keep other things in mind as well. Social media marketing allows you to reach out and form relationships with your consumers. Also, the more you’re willing to interact with the community at large, the better off you’ll be. This will ensure your business is adequately supported in the future.
Social media marketing networks have the potential to bring in many new customers. You can easily communicate with your clients. Marketing promotions can be easily distributed with social media.
Think twice about paying for a professional social media marketing service. Many of these companies run fraudulent operations to scam inexperienced Internet marketing business owners. Businesses use myriads of fake social media accounts that they use bots to build. Although you may see your view count rising, actual people are probably not seeing your advertisements; therefore, the money you are paying these companies is going to waste.
No matter what content you are adding, make sure it is easy for your readers to see. When titles and headlines hook readers, you are going to notice people go where you ask them.
Inform all your current custumers of your new adventure into the world of SMM. When your existing customers follow you on most social media websites, all of their followers will know about it. Don’t underestimate the power of this type of free advertising. Make good use of it!
If you are using a blog to promote your site, there is a Retweet button up top which you should use. This will make it easy for visitors to share posts with their Twitter followers. This allows your blog to reach an even larger number of people.
Social media marketing works best when your social media profiles are all linked together. For example, put links to your Twitter, Youtube and Facebook pages on your blog. On Twitter, include in your profile a URL that links to your Facebook page and blog. When you create links to your different social media profiles, you will increase the number of ways that potential clients can view your content.
It’s important for you to truly engage in conversation with your social media followers. Receiving feedback from your customer is great, but it’s up to you to respond back to them to open the door to discussion. Take your responses to the next level by opening a dialogue with your customers. As long as you are passionate about their opinions, you can use your customers to improve your business.
Don’t go off half-cocked and start Facebooking and Twittering like mad until you have established a marketing plan. You need to decide on who will keep up the pages, what kind of layout is best and the amount of time that needs to be invested. As with any campaign in marketing, set a rough date by which you hope to achieve your specific results. To succeed, stick as closely as possible to your plan.
Building up your social media marketing requires time and patience. Unless you are Justin Beiber, don’t expect thousands of followers to just magically appear when you put up your profile. Though not entirely unheard of, you probably cannot produce a viral posting right away. Practice patience until your page is successful.
Offer exclusive discounts and perks to those who follow your social media profiles. The key is to offer something exclusive that they won’t find on your main webpage. For example, do a contest for your social media fans. Another option would be to give followers a special price or discount on services and products. In addition, you can tailor announcements that are exclusive to your website for social media.
If you really want to bond with your Twitter followers and pick up a larger base, placate them by mentioning them often in your tweets and posts. Twitter will notify them whenever you refer to them in your posts, and they will likely re-tweet your posts or respond with new tweets of their own.
Commit yourself to building a strong relationship with your customer base, if that is the type of relationship you want. Keep your advertising simple when you want to boost sales through social media marketing. To be more interactive with customers, give them a simple greeting. Your clients will take the lead and let you know how to proceed.
Have your blog posts show directly on your LinkedIn page thanks to the blog feed application. When you post your article, it will be displayed as a LinkedIn update. This is a good way to save time and reach out to more people every time you write a new article: keep in mind that your articles should be adapted for the audience you get on your blog and on LinkedIn.
Consider writing a guest blog or allowing a popular blogger in your niche market to guest blog on your site. You will get more visitors this way. If you are serving as a guest blogger elsewhere, be certain that you get backlinks in return. On the same token, allow your own guest bloggers the same courtesy. The followers of the blog will most likely check out your site as well in the process.
If you are going into social media marketing, you have to be able to deal with the negativity that can be associated with it. Not all customers are happy all of the time, you must deal with the unpleasantness just as professionally. Do not ignore unhappy customers, but make an attempt to help them.
It is important that site visitors can easily subscribe to you via social media sites. Your customers are likely to already be using social media daily, so leveraging that to remind them of your deals or special offers is effective in keeping them coming back to your site.
You need to keep close tabs on all online content that is being posted about your business. Everyone makes mistakes but social media marketing makes it easy for them to spread far and wide. Though your notoriety will surely increase, you may not desire the attention you receive.
Try combining social media marketing with email marketing. When you send out a marketing email, be sure to include links to your Facebook and Twitter pages at the end of the email. Tell people to forward your emails so that you can get as many people to see your content as possible.
Use many social media sites when marketing. Facebook is an excellent marketing tool; however, other sites such as Twitter and MySpace are also quite valuable. Your chances of enjoying marketing success increase with the amount of exposure you have.
A great thing to remember before starting your social campaign is that things can get nasty on social media sites from time to time. Be prepared to brave a storm of negativity. It is all together possible that people will have some bad things to say about your business, so you have to be ready for this. Never retreat in such instances, but instead confront problems directly so that problems can be solved and customers can be made happy.
When you publish something new on your company blog, be sure to repost it at your social media venues. Your social media subscribers will see and follow the links to intriguing and fresh content they can enjoy.
It has been proven through studies that a significant amount of the time spent reading social media updates occurs while people are at work. You can utilize tools that schedule your content updates for social media websites so that the updates are uploaded when they are most likely to generate a high number of views. By utilizing these tools, you can also spend time creating content whenever it is convenient.
Ask customers to fill out social networking habit surveys. You will definitely want to establish a social networking presence for your business if your customers report spending an hour or more a day on social networking sites. If it so happens that your target audience is not affiliated with any social media sites, than it may be best to focus your efforts in another area that your audience better relates to.
When it comes to making your voice heard on social networking sites, brief, to-the-point messages are generally the most effective. Keeping your messages simple gets to the point really quickly and makes it more likely the viewer will pay attention and remember what you have written. Not only that, but they will most likely want to pass this information onto their friends. You can also careful image placement to keep text to a minimum.
Link your website to social media markets. This can be done by incorporating share buttons into your website for instant access to your other pages. Add links to your profiles on your site, blog, email signature, RSS feeds and encourage your audience to connect with you on social networks.
If you get a follower on Twitter, be sure to follow them back. It is proper etiquette on Twitter. Also, it shows that you have respect for your clients and simply aren’t looking to get their money. You should always send a tweet to new visitors and follow them as well, you can keep them by doing this.
Post videos of interviews with experts or influential individuals in your niche on YouTube. Customers will appreciate the interesting content, and by associating yourself with these people, you make your company look smart and reliable too. Thanks to the experts you interview, customers will trust you more and be more likely to buy from you.
If you’re thinking of creating a Facebook page to get your product known, it may be helpful to monitor your competitor’s actions. Use their pages to get ideas of how to make your own distinctive mark on this platform. Differentiate your page from your competitors’ and make it uniquely appealing.
Proofread any content you’re going to post onto your Facebook profile or tweet on Twitter. You want to ensure that your content is written in a professional manner. The character limit on Twitter makes using some abbreviations fine, but be careful not to overdo it. Every bit of effort you expend to improve your content’s appearance will pay off.
Encourage customers to visit your company profile by hosting sweepstakes or interesting contests. So, you can give a prize away from your company and this can go a long way with your reputation. This serves as both a way to give something back to your customers to reward their loyalty, and a way to market your product.
Share content which is useful to your readers through social media, and avoid the silly quizzes and fluff content. Do not waste your followers’ time by posting something for no discernible purpose. Make sure that the content you are posting is attention-grabbing, practical, and accurate. Write about things people will be interested in reading. Avoid posting worthless quizzes or anything that could be perceived as spam.
Attention-grabbing headlines for posts are key. Your titles and headlines will determine whether or not your readers pay attention to your content. You want to make the headline interesting so they keep reading. Therefore, it’s important that your headline is an excellent one.
Run a contest or raffle through your Facebook presence where individuals can win something, either over the Internet or even in real life. You can easily give your company’s products away as prizes to the contest or giveaway winners. This serves as both a way to give something back to your customers to reward their loyalty, and a way to market your product.
Create humorous content when possible. Keep the humor appropriate, but use it when you can so that you can increase positive reader reaction. People like to share things on social media that really interest them or make them laugh. You can use this free advertising to market to a large amount of people.
Make sure you ease the process of your readers subscribing to you in order for them to get information through email. Email marketing may be a little old compared to social media marketing; however, the emails will draw their attention and remind them to check out what you have to say on the social media sites.
Your profits will improve when you can find easy ways to allow your customers to share your content within their social network. Consider putting a Facebook share icon on top of each one of your posts. It does take a small amount of time and effort, but the results can be well worth it.
It should frequently be emphasized that your media profiles and social networking must be marketed in different languages, but remember to go the extra step by localizing in their areas. Learn what you can about your different audience members and make your site personalized to them. The unique element will make the customers feel connected and return again.
Research the demographic of your customers and use it to tailor your social media campaigns accordingly. If you can establish that those people accessing your site are part of a specific demographic group, you will be able to design advertisements to specifically target them.
Everyone knows about Facebook and Twitter, but there are other networks that just exist for particular niches. Do market research to determine your target demographics and search out social networks that they might use. This is especially important if your target demographic is aged 14-30.
Do not take time off during the holidays; this is the best time of the year for business. You may think that people are more inclined to buy, so you don’t have to push as hard. Well, you have to push even harder, if only because more competition is present around the holidays. Always have back-up plans ready, and approach the holidays with fun in mind. Your customers will have fun if you promote the holiday spirit.
Using social media sites will help increase your brand recognition. It’s easier to bring in new customers when you communicate with them and treat them like people.
A Twitter party can provide excellent social media exposure. Set a time and date for your audience so that they can chat on Twitter using hashtags for the intended topic. Invite people with prominent blogs and have everyone provide at least one bit of useful information. Choose bloggers who are of great influence in your niche market, and ask them to draw in their own readers to join.
Before you dive headfirst into a new social media marketing strategy, there is much for you to learn. Growing social networks offer an unprecedented opportunity to reach new customers. Finding a good starting point can be difficult. Consider how the following advice can help your business capitalize on the many advantages of social media marketing.
Whatever you are posting, whether it’s a tweet, a Facebook update or a blog post, make sure that it’s interesting. Not only will the right title really entice a user to keep reading, but you can also fit in some keywords there so that your material is found more easily.
Create a blog and try and keep the content you add relevant. Blogs are a great place to post information on promotions or sales. If there is anything new to report like new products, hours or a new location – don’t forget to add them to your blog.
Understand the concept of conversation. A lot of people forget that when a company writes a review they would like have a conversation with them. Take your customers’ feedback to another level by starting a conversation. Take an interest in finding out their needs and wants, and use this information to develop your next promotion, or to think of innovative ways to improve your business.
If you have a blog, use a “Retweet” button at the top of every blog post. This makes it much easier for other people to share your the content through twitter. That helps you to reach a larger audience.
Look on the top right hand corner of your blog. You’ll see a Facebook LIKE box. This box lets people LIKE you on Facebook. Putting this button on your blog page means readers don’t have to search out your Facebook feed if they want to “like” the content. The easier you make it for your users, the more likely people will “like” your page and increase your exposure.
To obtain subscribers to your social media profiles, offer deals and special offers to followers. If they get deals from you on Twitter or Facebook that they are unable to find from another place, they will respond to your marketing, spreading the word for you for free.
You need a marketing plan before you open any social media accounts. What kind of layout do you want? Who is going to manage your page? As with any other campaign, you should set a timeline. Try to stay with the plan you have come up with and you should be quite successful.
Think about having a blogger that is an expert in your field write for you or do the same for them. This can easily generate more traffic for bother you and the guest blogger. Be certain your guest blogging agreements include provisions for back links back to your website. You can start the ball rolling by being the first to offer them a link back to their site. This increases traffic for everyone involved.
One way to get your business’s name out there is to guest blog for others in your niche or have a popular person in your niche guest blog for your business. This will help you garner more traffic to your own site. When you guest blog on another blogger’s site, make sure part of your agreement includes leaving a link back to your site. Your guest blogger should be allowed to reciprocate this action. When this happens, both the primary blogger’s site and your site will get more traffic.
Do some research about the company related games on Facebook. Take advantage of the popularity of games on Facebook by developing an interesting game that showcases your product or service. A lot of popular brands have created some successful Facebook games that have become viral phenomenons. You can have a professional game designer handle all the details, but try to come up with a great gaming idea yourself.
It takes time and patience to put together a social media marketing strategy. It is not likely that you will develop a long list of followers quickly. Though not entirely unheard of, you probably cannot produce a viral posting right away. Take your time and be patient, and you will attract followers before long.
Make use of Twellow or Tweepi, which are tools that work with Twitter. These are great ways to find not only your general target demographic, but also the primary individuals among them. Make a strategic list of those you want to follow and try to get them to subscribe to the updates you offer as well.
It is crucial to reply to comments and reviews as soon as possible, and with a professional tone. This simple gesture could turn your campaign into a real success. Pay special attention to negative feedback you receive through social media. If you ignore negative comments, it can hurt your business’ reputation. You can actually use them to your advantage if you address the concerns promptly, and alleviate doubts in a thorough way.
Make relevant and interesting Twitter posts at least once per day. You want to stand out, but make sure not to be annoying. Post short content through Twitter often. Making your posts short will allow you to get a couple good updates from a single event.
Make sure that you provide valuable answers to the questions on your social networking websites. Access each site no less than twice everyday, and look at the available inbox for new messages and notifications. If you wish, you can enable emails for every notification that appears on your page. Keep in mind that anything you post becomes public knowledge.
Select strategic titles for any video you post to YouTube or your social networking pages. Put keywords related to your product in the title. The more descriptive your titles are, the easier a viewer will be able to locate them using their search terms.
Even if social media networking has changed communication for all of us, you must always maintain a professional attitude. Make a personal introduction, but maintain an air of professionalism. Have a strict policy of avoiding arguments. If you need to, you can delete posts and comments from others that invite unprofessional replies. If you will be interacting with both friends and business contacts, create two separate profiles for this purpose.
When posting YouTube videos, add links to your site in their descriptions, and ensure Twitter and Facebook buttons are near your videos, as well as your channel. Having people from YouTube follow you on Twitter or Facebook is useful because there is a great chance they will share your videos.
Do not expect to see immediate results. A great social media plan does not happen overnight. It will start out slowly as you begin to reach people through social networking. At the beginning, your focus should be on building a large network. Make certain to link all of your social media sites so that your followers can follow you anywhere!
Make sure that you’re tracking the progress you’ve made. Good record keeping will give you a view of your traffic and sales over time. If you compare these statistics with your actions, you can see what works and formulate a strategy for success. If you don’t pay attention to the results, you have no way of knowing if your actions worked.
Remember that having a presence on social media is not just about advertising your products. Using social networks gives you more information about your clients. You might also get them interested in your brand. You can post about your products, though it may be more helpful to think of social media sites as a place for customer relations.
To have the best mode of contact on social networking websites, you must be able to talk to your customers on a person to person basis. No customer wants to have a conversation with a large establishment, but rather an individual. It’s all about trust here. People on social sites are there to be social. Give them a real person to speak to, and trust grows tremendously.
Read up on social networking so you become knowledgeable about the topic. You may have a profile on Facebook already, but keep in mind that professional use of social media differs from personal use of these sites. Start your research online and consider talking with other, more experienced social networkers.
One way to involve your followers in your marketing campaign is to sponsor a photo contest using your brand. Tell users that you will offer a prize for the most creative photo with your brand included. When they share these photos in their networks to other people, it will expose your company to some new markets.
Hosting contests with good prizes has proven to be a good strategy on Facebook and other social media sites, to help generate more publicity for your company. Because of the way social media works, news of your contest will spread very quickly. Create an enjoyable and creative contest that has to do with your services and products. Perhaps you could have contestants come up with a logo for your next item.
When trying to get the word out through social media, it is usually best to keep your messages short and succinct. Do not bore your readers with too much information: go straight to the point. Using pictures wisely can also reduce the wall of text that might be otherwise needed.
Keep at your social media marketing and don’t give up. People don’t just flock to a new profile overnight, so you have stick with it for a while to realize success with social media marketing. This can take up to a year or more. Once you have this following, you will be able to develop more creative strategies to market to these customers.
You should consider holding a contest on Facebook. You want people to feel happy by feeling like they’ve gained free stuff. You can generate enthusiasm for your product and your website by drawing your clients in with contests. This will help you keep the customers you already have and grab yourself some new ones.
Your business should have its own Twitter and Facebook accounts. This will protect you from seeing your business’ name used by others in posts or content that you feel is inappropriate to your business. Even if you haven’t finished creating your social media marketing plan yet, your accounts will be ready when you have.
For your business go ahead and create Twitter and Facebook accounts. When you do this you claim your business name and make sure that no one else is going to use it in the future. It’s all right if you are not set up to make use of the account — but it’s important to save the right to use your name.
Take advantage of your Facebook page. Pay attention to people commenting or asking a question regarding your business. Promptly address concerns or questions and speak with people on your page. When you do this, your friends and your customers will perceive you as being genuinely concerned about them and about your business.
You can do something like host some type of contest or possibly a giveaway on Facebook or Twitter, that can draw people towards your business either in person or online. It will be easy to give company products as the prizes to the winners of the giveaway or contest. Not only is this a good way to reach out to and interact with your customers and fans, but it’s a fantastic marketing move.
Make your company’s blog posts visually pleasing. People do not want to look at a huge block of text. Colors, designs, videos or anything other than text helps people stay engaged. But remember to not overdo it and make the page too noisy.
Update the content on your social media sites often. Make a schedule of when you’re going to post something new. People will be checking in, so make sure you keep information fresh. Schedule the entries into your calender or other planner so your blog stays updated.
If you are going to post on a forum, establish good relationships with everybody. The users are the potential buyers of your product or service, and all your comments should be free of hard-sell tactics and aimed at supplying useful and honest information. Try to forge relationships, and reinforce those friendships with timely and useful information.
If you have any type of social media site, subscriptions are important. Make sure that it’s very easy for people to subscribe to your content. Email newsletters are sort of a dinosaur, but it can be used as a tool to push subscribers to your social media updates.
Finding the right way to promote your business through social media marketing will help to increase your company’s visibility. When your business is visible and accessible through the social networks, it will successfully grow. Continue to seek information to assist you, and use the great advice you learned here to get you started.
A great strategy to get your business presence out there is to make some videos for YouTube. You can upload videos about your products and significant events in your business. Place these videos in your blogs, on your social media pages, and your website to further increase your exposure.
You can build up your customer base just by using social media effectively. Even established businesses can use social media to expand their customer base. This article is packed with tips and tricks for making the most of social media marketing.
Promoting your business can be easier with Twitter. Putting in the time to understand Twitter can bring you thousands of new viewers. Taking a few days to learn about Twitter-specific functionality such as hashtags, keywords, and the API can really pay off.
If Twitter is one of the components of your social media marketing plan, come up with tweets that are detailed and discuss different things. Send out tweets that contain suggestions and advice that have to do with your business. Mixing these tweets with the business promotions can help your followers remain interested with your tweets.
Offer exclusive specials to the people that follow you via social media. You can entice your customers to purchase with unique items that can not be found anywhere else. Running a contest is a great way to show fan appreciation. If this is not up your alley, offer a special deal if they choose to follow you. Another thing to try is to make announcements about your business directly on your social sites. Make them exclusive to social followers.
Your website should include relevant social networking widgets. If you place a widget on your website, others can use it to share your content. Also, a widget allows consumers to vote on your site’s quality and re-tweet information themselves.
Make sure that you provide valuable answers to the questions on your social networking websites. Check these sites more than once a day to see what is happening on your page. You can also adjust your settings so that you receive an email notification when content is posted. Remember that what you write as a response to a comment will be public for everyone to see.
Answer questions or comments that people post. Its pretty easy to miss new comments, so pay attention to finding them when you log in.
Anytime you post on Twitter, make sure a tag is added on. Hashtags, such as #articlebulder or #jonathanleger, are topic markers for Twitter postings. People subscribed to a certain tag will see your post if you include the hashtag. Wisely choose the tags you use and keep an eye out for groups that you think your target audience will like.
Try and add exclusive content to entice people to follow you on various social media sites. If they are seeing deals in their Facebook feed they cannot get anywhere else, they are more likely to pay attention to your marketing and even spread word-of-mouth advertising for you online for free.
You need to respond to all comments that are posted on your businesses Facebook page. If someone leaves a negative comment, reply back them as well. People will perceive your company as being more caring if you go out of your way to response to people’s comments. Make sure to respond in a timely manner to avoid making customers feel ignored.
You want to do more than just pushing products to get a lot of people to follow you. Include testimonials, relevant articles and links to content your followers will find useful. Run contests, post pictures and ask questions. Get your followers involved. Rather than looking for areas to place your products cleverly, you should think of how to generate interest in your products through content. You want your customers to mentally associate the brand you offer with their own concept of personal individuality and the life they live, not how much it might cost them in their checkbook.
Update your social network profiles when you post new content on your blog. Your social media subscribers will see and follow the links to intriguing and fresh content they can enjoy.
It takes time and research to put together an effective plan for using social media as a marketing tool. You will likely not see overnight success. You may hear stories of a couple of companies that got huge in a short period of time, but this is not the norm. Just have patience and cultivate your following in time.
Get your clientele to take surveys regarding their social media usage. Tracking social media use of more than one hour per day can be a strong indication that you need to set up your social media presence right away. If instead you find that your customers are not big users of social media, you will need to find different ways to market your business.
Never forget to add the appropriate tags when using Twitter for posting purposes. Tags use the # sign, and using them lets your content show up for certain groups. Make sure you choose your tags very wisely.
One way to increase interest in your social media campaign is to host employee blogs directly on the company website. Customers can take a glimpse inside your business by reading such blogs. It allows them a personal glance into your business culture and the day to day operations of your organization. Sharing this information makes it easier to strengthen the bond between your brand and your customers.
Come up with good titles for your posts. The titles should have keywords in them that are relevant to the products you are offering and your industry. You’ll have more views if your audience thinks your videos are useful and if those videos come up with relevant keywords.
You should always work hard to include social media in your marketing efforts. Building a network and attracting followers takes time, and you may not immediately see the benefits of media marketing. Quite often it takes a year to attract a good following so you can utilize the creative marketing strategies to benefit your business.
When posting videos to YouTube make sure there is a link to click on that takes the viewer to your site. Set the link up where it describes your video, and also have a Twitter and Facebook button near your videos on your channel. If you can get people who view your video to share it on social media, your audience will swell.
On Twitter, follow anyone who is following you. This helps to maintain a level of credibility with your potential customers. If demonstrates respect. It tells them that you don’t see yourself as somehow superior to them. Therefore, always make sure that any new followers are promptly acknowledged, and then follow them back. This increases the odds that they will stick with you.
The most you should advertise on any one given social media site is three times per day. Your followers will eventually get annoyed if you flood their feeds with updates. Restrict yourself to no more than three posts you believe your customers will find helpful and call it quits for the day.
Use social networks to promote special offers. People will look you up on Facebook if you post interesting content and give Facebook-exclusive discounts from time to time. Use social networks to engage your customers and give them a personal experience with your brand.
If you have established an RSS feed, include subscription buttons in social media profiles. This will allow your readers and bloggers access to the information on your social media accounts. People who read and like your content already will be thrilled that they’ll now be alerted whenever you decide to leave more content.
Remember that having a presence on social media is not just about advertising your products. Social networking allows you to learn more about your customers. This can also be used to create an interactive dialogue between them and “the brand”. Social networking provides ample opportunity for marketing, but it is sometimes better thought of in terms of how it can be used in customer relations.
Don’t be careless when it comes to putting yourself out there on social media. It is easy on sites like Twitter to send a snippet out to your followers without putting much thought into it. But typos, false details and spelling or grammatical errors can have an immediate and negative impact on the reputation of your business. These sites are not formal, but if you are acting on behalf of your business, you need to stay professional.
If your business has a website, you should always link it to your social media pages. You can easily do this by including share buttons on your web page which lets your consumers share content from you on their own social media pages. Try including these buttons anywhere you can. Try to link to blog posts and RSS feeds and that will make the customers have an easier time sharing your content.
Get Facebook followers by using your email list to notify them. If you’ve utilized online marketing for any length of time, you probably have a current mailing list on hand. Make sure you utilize that resource by using Facebook to send a link to your subscribers. Existing customers will be able to easily find you, and you may end up gaining a lot more in the process.
Attract attention by organizing a contest on social networks. Social media is by definition connected, so news of a great contest will spread like wildfire. Make the contest fun, creative, and related to your products and services. A great contest that you can put on is for your customers to name a new product you are going to launch in the near future, or design a logo for it.
To become successful when it comes to social media marketing, keep in mind that you should take into consideration every area you can use towards your advantage when promoting your products or business. Material needs to be fresh and entertaining, but it also needs to be focused on whatever you’re trying to convey. When you do this, you will increase your chances of obtaining new followers and keeping the old ones interested too.
You can utilize social media sites as an avenue for both market research for new product launches and to get customer feedback on your existing offerings. People love to give feedback about products and are eager to chime in. They can give you information you did not realize about your product, which you can use to make improvements.
Facebook allows people to check their profiles online from their phones. It’s easy to encourage your customers to participate by offering a discount or special offer to people who check in at your store and show the cashier they’ve done so. Foursquare has a similar feature you should think about using.
Evidence suggests that web users frequent social networking sites the most during standard business hours. You should focus your posting for these times, even using an auto-poster to put up information for you while you might be engaged elsewhere.
Remember that your main goal is raising a profit, even if you create a strong presence for yourself online. You will always want to come across as an expert in your field; thus, never publish questionable media or advice. Keep videos tasteful and relevant but also inject some personality. This will make your page much more interesting and profitable.
The best social media messages are often short and snappy. Keeping your messages simple gets to the point really quickly and makes it more likely the viewer will pay attention and remember what you have written. Not only that, but they will most likely want to pass this information onto their friends. Judicious use of images can really reduce the amount of text that is necessary.
Every time you make a change, watcher traffic patterns. Do your best to determine what yields the best results. Do not jump to any conclusions right away just because your day was very bad or extremely good. However, it is important that you are aware of all the new trends and when to take advantage of the next social media platform.
Use Facebook as a venue for running contests. People often times jump at the opportunity to try and win something. You can generate enthusiasm for your product and your website by drawing your clients in with contests. This is also a good opportunity to talk about your latest products.
Your social media marketing can utilize keywords and ads that will direct individuals to specific parts of your website or related business sites. Your potential buyer should be directed to your own product page, blog site or social media site. All your sites should contain current content that is relevant so that users aren’t accidentally directed to sites or pages that contain outdated material. Make sure that any and all of your advertisements link directly to relevant keyword related content. This will ensure your SMM success.
The more interesting your content, the greater your website traffic will be. Write an informative step-by-step manual to resolve an issue that people often have difficulty with. Compile a detailed product review with lots of pictures. Good content is your guarantee that people will want to share it.
You can certainly leave your footprint within social media marketing by utilizing this advice. If you take the time to use all of these strategies, there is no doubt that your customer base will grow exponentially. You can reap tremendous benefits from the use of social media with only an investment of time.
Don’t post or share content that is too religious, political or personal. Showing too much of your personality or using personal information can look very unprofessional and can cause your followers to see you negatively. It is okay to be conversational, but just steer clear of controversial topics.