There are so many choices when it comes to building a mobile marketing strategy for your business that it’s hard to know where to begin. Use the tips presented here to learn important information about using mobile marketing technologies to your advantage.
Begin by building up your mobile marketing database. Refrain mindlessly adding phone numbers in your marketing database. Make sure you get your customers’ permission before you add anything. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.
Mobile content should be easy to read and to the point for the success of your campaign. Make sure they know your message and can absorb it, as quickly as possible!
Do your work for your readers and not yourself. To succeed in mobile marketing you need to know the likes and dislikes of your target audience. If you’re having problems figuring out what your customer wants, this can cause both of you to be confused. Learn as much as you can about the wants and needs of your customers as you can and you’ll be more successful.
Enlist the aid of your friends in testing your website, emails, advertisements and other aspects involved in your campaign. If you can afford it, you might even want to hire someone to give you an objective opinion.
Your printed advertisements should include QR codes for your technologically savvy customers. The codes give access to your site, where you can offer coupons or special deals for those with smartphones. QR codes should appear on business cards, brochures, catalogs and posters. Including the QR code will help those customers who are truly interested about your service or products to quickly connect and gather more information.
A standalone platform for mobile devices needs to have a home base. Being mobile is a way to urge people to check out your home base, and also to stay in contact with those customers who are already avid visitors at your home base. It is a terrible idea to base your business around your mobile platform solely.
When you consider what to include on your mobile page, remember that it’s important to say as much as you can with as little copy as possible. Make sure your site is filled with good information and not just there for keyword stuff. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.
Avoid sending texts to consumers in the early morning or late evening. Even though a person may like what you have to offer, nobody wants to hear about it at ridiculous hours.
Spending money on professionals for site improvements is a great way to make your site works well for mobile marketing. The constraints of mobile browsers make creating a nice-looking mobile site more difficult than creating a good traditional site. Outsource this to qualified candidates if you want things to go smoothly.
Mobile Marketing Campaign
Enlist the help of your friends and family to help with your mobile marketing campaign. To get an opinion that is not biased, you could hire a tester.
Analyze the ups and downs of your first mobile marketing campaign before you launch a second one. It’s important to take the long view and measure success by how long your campaign lasts, rather than just looking at the results in terms of sales. This article should help you make the most out of your mobile marketing campaign.
Create a mission statement in tune to your purpose on how you can stay on track when doing social mobile marketing. Having a set of rules you abide to will help you avoid making any dishonest decisions.
Go viral to make sure that your adverts are reaching the widest audience. They may want to share it with others and increase your reach.
A home base is essential for your standalone mobile platform. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. Do not rely on the mobile campaign alone; develop and design your home base for your customers.
Mobile marketers that are successful take it slowly and go forward to grow. You should also do this. You can start with a text messaging campaign, expand into using mobile websites, then incorporate mobile apps and eventually deliver videos to mobile devices. Keep progressing and improving your overall mobile marketing campaign. Take advantage of everything possible.
It pays to have a dedicated short code. You will pay more for this service, but it will assist you in protecting your brand. Doing this will also protect you legally.
Do not assume that everyone will understand what abbreviations mean. People who do not understand your ad will ignore it, and that will result in the loss of potential customers.
Your mobile website will need to incorporate some search engine optimization rules to be more successful. You should focus your search engine optimization strategies around Google because Google is the most popular search engine used on mobile devices.
Use a short code that is dedicated. It may cost more up-front, but the additional protection it gives your brand can be priceless. This will also improve your legal coverage if needed.
Give yourself more than one option when creating your landing page. Mobile pages need to be tested for usability, just as much as any other web page. Create two different landing pages (A&B) to see which is more effective for conversions. When you go to move forward, do so with the one that is most popular.
Give users a way to give feedback so you will know if your mobile marketing techniques are effective. Customer input is valuable, regardless of whether it’s positive or negative. You should seek out customer feedback at every opportunity.
Be honest with your customers about the service. No one wants to be spammed. Allow them to opt in or out of your service. SMS, if used improperly, can really backfire because of its inherent ties into a mobile devices notification systems. It can feel very intrusive. For these reasons, you must make certain that your SMS marketing plan includes only those customers who have opted in. You must also be certain to send only the number of texts you have agreed to monthly. By keeping your promises, you will help to build trust with your customers.
It’s important to take into account that mobile device users who are viewing your website are not going to be able navigate as easily as computer users. If you have a mobile marketing campaign, you want both home and mobile users to view your page easily, so optimize it for mobile devices, even if it looks a bit simplistic on a computer.
Your emails will get a better response if they are mobile friendly. Make your phone number is a click-able link, for instance. Make your pages as user friendly and as nice as your regular webpages for easy viewing on mobile devices. Phones are an increasingly popular way to read email, so you need to remember this when you compose them.
If you want your mobile website to be successful, you need to use SEO techniques. Most mobile devices use Google to search, so that would be a wonderful place to start with search engine optimization.
Use your normal website to drive traffic to your mobile website. Use your website to advertise your mobile sites and smartphone apps. Your customers will see the ad and know how to find your business, even when they are away from the computer.
A/B testing can be a great starting place when developing a mobile friendly website. This can help you understand what your visitors may be having trouble using or understanding. Come up with two versions of landing pages and see which nets more transactions. When you go to move forward, do so with the one that is most popular.
Buy your own short code instead of using a sharing service. Although it can be expensive — approximately $2,000 — it is possible to link them to your brand. Eventually, users will associate your short code with your brand. This added expense is well worth the legal protection it offers. You could be held responsible if you employ an unethical code sharing company.
When developing a mobile marketing strategy, you should focus on gathering feedback and learning about your market. Listen to your clients’ needs and act accordingly. Use your phone to see what the competition is doing, and use their ideas if they would work to boost your business.
When you are mobile marketing focus mainly on keeping customers coming back. Existing customers are more likely to positively receive text messages and promotional updates. A lot of the time, new customers perceive mobile marketing messages to be spam.
Try spicing up your mobile media by adding interactive media. Make your marketing match up nicely with your site. You want to draw people to your homepage. Mobile marketing strategies that actively engage people, as opposed to simply providing literature, are generally more successful and lead to more sales.
Buy your own short code instead of using a sharing service. The codes will be linked with your brand, even if the price is a bit steep. People will start to associate your short code with your brand. It is a small price to pay to avoid legal problems, too. You can get into trouble if your code sharing company does not follow rules.
Stake your claim by creating an online presence on the leading social networking sites. This helps your business get found. Sign your business up for all the popular sites, and try to get the URL named after your company. At the very least, create a page for your business on the sites Facebook and Foursquare.
Get the word out about your mobile marketing campaign as a method of tapping into special offers and discounts. Mention it on your website, in ads and on various social networks. Consumers will be more likely to sign up for your mobile campaign if they think it will benefit them. Present your mobile campaign as a great way to have fun and stay informed of special offers.
To achieve the highest success rate in your mobile marketing campaigns, only send the most valuable offers that you have available. With this you know that your customers will not tire from your messages and look for to see all you have to offer.
Use a variety of ways to communicate your marketing efforts. This will be much more effective. Try sending a flyer in the postal mail to let your customer know about an upcoming sale. About a week out from when the occurrence is due to take place, follow up with a reminder email. And lastly, perhaps several hours before the event opens, a final text message to fully get their attention.
To get the results you are looking for, you will need to give your customers an incentive. Your mobile marketing plans should include incentives. Offer information about local events, weather reports or area hot spots. You could offer a coupon to increase your consumer participation and increase take rates to your campaign.
Register your business on all the social networking pages. This will help people finding your business. You should begin with simple steps when using social media for your business, and take bigger steps once you are more established. Begin with a simple Facebook page that has your business, then create a custom page for your business on Foursquare.
Your mobile marketing campaign should be easy to use and simple. Remember that filling out long forms with contact information is a snap on a PC, but time-consuming and tedious when trying to work with the small size and functional limitations of the average smartphone keypad. Your potential customers should be able to subscribe to your email list in a just a few seconds. Remember that you only need a name and an email address.
You need to give some in order to get a lot. Make sure you give incentives when you market your own mobile marketing campaign. This can be as simple as a weather update or event information. However, a coupon offer can increase sales during your campaign.
Use of social media is essential for mobile marketing, because social media rules mobile technology. Have people TwitPic your store or share a deal on your website, and reward them with a contest entry or coupon. This spreads the word about your company and is a great way to kick-start your mobile marketing efforts.
Consider creating your own mobile app, as a well-designed app with useful information about your niche is a smart mobile marketing strategy. Apps have become very popular because they are so helpful. You can use your app as a lead-generation tool for other products, or sell the app directly for profit.
Give your customers trivia games or quizzes about products in order to have an effective mobile marketing campaign. Consumers will likely answer quiz questions on their phones. Quiz questions could give you feedback and opinions about your product, while also making it fun for your customers.
Check to verify that your mobile web site works on every popular mobile web browser in use. The messages should work just as well on Blackberry, iPhone, and Android devices. Instead of creating a message for each platform, make sure your ad is simple enough to work on any platform. This KISS principle applies here.
While there are many different mobile marketing techniques, they all share common fundamental concepts. The differences between the different methods is mainly in the technology and application. All it takes to decide between them is some research and common sense to find the best and most effective techniques to use in your plan for you, your business, and your budget.
Make sure that links delivered through mobile marketing lead to both your mobile-designed site, for older phones, and your regular site, for the modern devices that can access it properly. Depending on the age of the phone your customer is using, they may not be able to access sites that use flash player.