Mobile marketing is a great revenue builder if you have the technical expertise or are willing to learn the necessary knowledge to pull it off. Done right, it can give your business plenty of exposure and attract more customers. To help you along in this process, there are some valuable tips included below.
You need to build a great database first. Prevent yourself from just simply adding in cell phone numbers straight into a mobile marketing database. It is important to acquire permission from your potential customers & users before implementing any type of database with their personal information. This can be done either with a Web form or having the person text you with a given short code you gave them.
Start by building a good database. Use ethical techniques when adding numbers to your database. Having cell phone numbers requires that you have the person’s permission first. This can be done either with a Web form or having the person text you with a given short code you gave them.
Don’t just send messages to your customers out of the blue. Always make sure that what you’re messaging them about is relevant and important. Past mobile marketing campaigns have been failures because random texts were sent to customers. Customers expect to receive information from you, not humorous messages that a close friend might send.
Putting a QR code on your print ads can help you appeal to tech savvy customers. Anyone who has a smart phone can use the QR code to access your site or coupons. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. Customers can use the QR codes to gain quick and convenient information about your brand and products.
Don’t send random messages to your customers. When messaging clients, make sure you have something interesting to say. Sending random messages to customers has been the downfall of many actual marketing campaigns. Customers like relevance, not jokes or other nonsense.
Mobile marketing comes down to the concept of “saying more with less” when it comes to your promotional content. It’s important not to have rambling pages that have a lot of fluff. When you are dealing with mobile marketing, you should just keep it simple.
If you are addressing a relatively technology-savvy audience, add QR codes on your printed material. The codes give access to your site, where you can offer coupons or special deals for those with smartphones. QR codes should be printed on all catalogs, business cards, posters, and other marketing materials. A QR code is an easy way for a consumer to find more information on your interesting products and services.
If you want a great mobile website, fork over the cash to hire a professional mobile website development firm. It can be hard to put together an effective and successful mobile site. Outsource this to qualified candidates if you want things to go smoothly.
When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. Get your message across to them as soon as you can; they need to know what you are trying to say.
Craft a mission statement more for your purpose than anything if you want to stay on track in social mobile marketing. Always ask if a move makes sense for your business.
Investing cash may be the best way for you to optimize your site for this kind of marketing. It can be very difficult to make a mobile site that is easy to use and good to look at. Consider hiring outside qualified developers to ensure this goes smoothly.
A business’ customer base usually stays the same unless it’s market changes. However, you must always realize that customers may leave due to things occurring outside the range of your market. Technology can be a main factor in customer choice. Keep up with changes to stay competitive.
Ask some friends to help you test your site, ads, emails and other aspects related to your campaign. For an unbiased opinion, you could pay a tester.
Wait until the results are in on your first mobile marketing campaign before you cook up a second one. When measuring the success of a campaign, be patient. In mobile marketing, longevity can mean more than sales. To build a plan you will want to look far into the future.
You should know how mobile devices work to know how to format your site and ads. Try out as many phones as possible and ask your customers for feedback about their usage experiences.
Having a mission statement can help keep you on point with your mobile marketing message. Having the mission statement around will help you stay ethical.
Link your social networking website pages to your business webpage. Don’t forget to link your business website to your social networking sites as well. You can assume that your clients won’t take the time just to look for you, however, if they know that you’re on a particular site, they will probably take some time to check it out.
Mobile platforms should drive visitors to your main site. Focus your efforts on creating a mobile presence that brings new visitors to your domain and connecting with existing visitors. Your entire business model shouldn’t be based on mobile marketing.
Make it effortless for recipients of your marketing ad to send on and they perhaps they will. Always make it easy for consumers to pass your mobile message on, and give them an incentive if they choose to do so. This can instantly boost your ad campaign.
Offering free apps is a great way to market; however, you might not realize that creating applications can be easy. Your business could always offer its own special app and really take your mobile marketing to the next level. You are merely limited by imagination, as there are a lot of items you can include in your app.
If you decide a mobile app would be something that may help, you have to make sure that your customers shall find it convenient and helpful. Customers won’t appreciate apps that do nothing but take up space on their phones, and are unlikely to reward you with their business.
Giving your mobile marketing ad viewers an opportunity to provide feedback can help you see how your campaign is doing, and help you build customer relationships. Regardless of a customer’s opinion, you can always use feedback to improve your strategies.
Remember, it is harder to navigate through your website using mobile equipment. Your mobile marketing proposal should be simple, and if it is simple on a computer, those using a mobile device will have an easy time viewing it.
If you make it easy to share your mobile marketing, your clients probably will. Be sure that your ad is easy to forward and consider offering an incentive to the person that forwards your ad.
If texting is part of your mobile marketing plan, clearly disclose how often you intend to text your subscribers before they subscribe. When used improperly, SMS can do more damage than good. You can create a privacy issue. Go with the opt-in letting the customer decide whether to receive your messages. Again, be honest about the number of messages you will be sending and stick to that. Making promises and keeping them builds trust among your consumers.
While mobile marketing can be a perfect way to get more customers to your business, you need to know that it will cross different platforms in order to make it successful. Customers are waiting out there with a plethora of different mobile gadgets; your marketing efforts will have no good effect – or even a negative one – if it doesn’t work with a customer’s particular device.
Your mobile website should include maps and directions that are easy to use with a mobile device. A lot of people use mobile websites to help them to get to different locations. Try to make it as easy as possible for your customers to find you. Verify that your map displays correctly and is usable on mobile devices. Create a link to take users directly to Google Maps to get directions.
Keep in mind that it is tough to view and navigate a website on the small screens of smartphones and other mobile devices. If you ensure your mobile marketing site is user friendly to both home computer users and mobile users, it will succeed, even if the page looks a bit simplistic on a home computer.
Your emails will get a better response if they are mobile friendly. Make phone numbers click friendly so that smartphone users can start calls right from your messages. Make sure any links you include lead to mobile friendly pages, too. As time goes by, the number of people checking e-mail from mobile devices is only increasing, so it’s smart to design e-mails for this audience.
Try two different pages, called A/B testing, for your mobile page. Testing is important so you know that people can use your website. Come up with two versions of landing pages and see which nets more transactions. Of the two, go with the page that performs the best.
Start mobile marketing campaigns with clear, definite goals. You should know what you are hoping to accomplish with your campaign and make sure your campaign is in line with those goals. Do you want to increase your sales from your existing customer base, or do you want to interact with them and retain customers?
Is SMS is a component of your mobile marketing, let users know they have the option of opting out ahead of time, and let them know how often you well be sending texts. When used improperly, SMS can do more damage than good. Customers may feel angry about the amount of texts they are receiving. Make your customers aware that they can opt-in to receive your SMS and be responsible for the maximum number of messages you will transmit each month. Being upfront is one of the best ways to build good will with your customers.
Be sure that the mobile marketing campaign that you use is compatible with different types of platforms. You do not want to leave any customers out of a mobile campaign just because your messages do not work properly on their particular device. Use scripting that works on every one of them to truly be successful with your campaign.
You should include something for your consumer in your mobile message like a special offer or a promotional code. Upon receiving special offers in a direct message, many potential clients will be willing to give up a little of their time to see what’s available.
Your mobile website should include maps and directions that are easy to use with a mobile device. A lot of people use mobile devices to track down brick and mortar stores in their area. Try to make it as easy as possible for your customers to find you. Try to format maps so that they appear correctly on a wide variety of mobile devices. Linking to Google maps also looks good to search engines.
Prior to beginning a mobile marketing campaign take the time to listen to your customers. Take what the customer says, and adjust your campaigns accordingly. Learn from what your competitors are doing. If something they do seems especially interesting or successful, see how you can fold that into your own strategy.
Learn as much as possible about your customers. It’s important to know what your target audience needs and wants before you waste any money on mobile marketing. Are they using cellphones more than computer? What OS is on their phones? Take the time to learn about your customers, and you will better be able to connect with them.
Use a variety of online media to supplement your mobile marketing. Have marketing material that matches what you have on your mobile site’s landing page, and make sure that it’s designed to keep them on your website. People like to do things other than read on websites they frequent. If you can find ways to encourage this then your sales will take off.
Before a big sale, utilize mobile marketing to remind customers of the event. This serves as a reminder to your customers that there is something special occurring that they might be interested in.
Ensuring your emails are easily viewed on mobile devices is essential to ensure the effectiveness of what you email. Let your recipients click on a phone number rather than a link. Optimize your pages so they appear properly on mobile devices. Many people are now checking email with the mobile devices, so emails should be mobile friendly.
Run a picture-to-screen campaign. Campaigns that utilize picture-to-screen allow customers to snap photographs with their cell phones. Photos are then sent and posted to a digital screen. These photographs can be put on a television or digital billboard.
There are a wide variety of ways to promote your business through mobile marketing. The tips contained here should prove to be beneficial on your journey.
Consider mobile marketing as an investment. Offering incentives can improve any mobile marketing campaign. Possible incentives can include weather alerts, promotional codes, or local event information. Offering a coupon will increase consumer response while promoting your campaign.