Mobile marketing opens huge vistas of opportunity for your business. There is a large, mostly untapped audience of mobile users. Nearly everyone has a mobile device of some kind, whether it is a phone, tablet or other gadget.
Your first step should be focusing on building a database. Avoiding just adding cell phone numbers to your mobile marketing database. However, you must first obtain permission from your mobile users. This can be done either with a Web form or having the person text you with a given short code you gave them.
Pay close attention to what your competitors are doing, this is a great way to gain an edge in social marketing. It is important that you are distinguishable from your competition.
Never randomly message your customers. When messaging clients, make sure you have something interesting to say. Nothing will crash your marketing campaign faster than annoying your customers with random things. You are not your client’s friend, so be precise and to the point with any message that you send to them.
If you are trying to reach out to people through phone calls or even texting, remember that you are in fact reaching out to people. Take this into account.
Write the minimum text necessary to get your point across when it comes to your mobile site. You cannot have lengthy product and landing pages here that go on and on, just to stuff in keywords without really saying anything of value. Brevity is the crux of mobile marketing communications.
You may have been aware of the ability to offer free applications to your customers, but it also easy to create those applications yourself. If you create a great customer app, it can generate huge numbers of leads and increase profits greatly. There are a lot of services that assist in designing apps, and a lot of features these apps could offer to your customers.
Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. Sticking to your mission statement keeps your business focused and efficient.
The greatest mobile marketers use progressive strategies so that they can continue up the mobile ladder. This is an excellent way to handle your own approach. Keep trends going, such as texting to calling to videos and so on so that you can continually expand your network through social interaction. Use all of the tools you can.
When you call or text someone, remember to personalize it and treat the person at the end of the phone with respect. Act accordingly.
Although many people use their phones for texting, they are not necessarily familiar with the meaning of the abbreviations. A customer who may have purchased from you will not do so, if they cannot understand your advertising.
Professionals will often take their mobile marketing strategy in small steps. You should too. Start with short contacts and build your network before you move on to the next step. Utilize all available tools.
Utilize the dedicated short code. This can be expensive, but it protects your brand. It also allows you to have a little legal coverage.
Even though many people that are using their phones for the Internet text, not everyone will know what the abbreviations mean. If people can’t figure out what you’re trying to tell them, more than likely they will not pay any attention to what you are promoting.
If you have profiles on social media sites, be certain to place a link to them on your site pages. Different customers will come from different referring sites, and you do not want to limit their ability to find you easily.
Don’t forget to include links to your social media accounts on your main website. Your customers usually will not search for you at random on a social networking site, as much as they will search for you if they realize you are on it.
If you make it easy to share your mobile marketing, your clients probably will. Before you publish your promotions, assure they are easy to forward. If you give incentive to forward you will have even bigger returns on your mobile advertising investment.
Mobile websites should use search engine optimization techniques just as larger websites do. Most mobile devices use Google to search, so that would be a wonderful place to start with search engine optimization.
Mobile marketing strategies are an effective way to broaden your customer base; however, in order for these strategies to be successful, they have to work on multiple mobile platforms. If your marketing efforts don’t work on all the popular devices, you could lose customers due to technical issues.
When incorporating SMS in your marketing plan, allow your customers to opt-in, and give honest information about the quantity and regularity of texts you will be sending. SMS, if used improperly, can really backfire because of its inherent ties into a mobile devices notification systems. Users might question its transparency. Be honest and tell your customers what your SMS campaign will be like and stick to a certain number of messages you can send every month. Making promises and keeping them builds trust among your consumers.
Make sure that any mobile apps your company releases deliver a service your customers want. Potential or existing customers are going to pay little attention to the app if it doesn’t provide them with any practical benefits.
Make sure mobile users can see directions to your store on their phone. It’s likely your users will be on a mobile device when looking for your location. Make it simple for people to find your location. Try to format maps so that they appear correctly on a wide variety of mobile devices. Include a link that allows the customer to find your location through Google Maps.
Don’t add SMS to a mobile marketing campaign unless you are willing to be totally honest with your customers about how many texts will be sent. Don’t ever send texts to anyone unless they have specifically opted-in for that service. Text messages can become annoying due to notifications. Using this type of marketing can feel intrusive to your customers if you are not careful. Therefore, you should always have your customers opt-in specifically to SMS marketing and never exceed your stated maximum. If you go over your stated limit, customers may feel you are dishonest.
Make your emails mobile friendly so that they are effective. Make your phone number is a click-able link, for instance. Make your pages as user friendly and as nice as your regular webpages for easy viewing on mobile devices. As time goes by, the number of people checking e-mail from mobile devices is only increasing, so it’s smart to design e-mails for this audience.
Use your normal website to drive traffic to your mobile website. A great way to develop traffic for your mobile spots or smartphone apps is to advertise them to readers on your traditional website. This way, customers are able to conduct business with you from their cell phone.
Use your traditional website. Advertise your mobile applications on your desktop website and drive traffic to the mobile platform. When your customers visit your website, they will see how to connect with your business when they are on the go.
Before formally launching your mobile marketing campaign, conduct thorough usability tests among your target market. If you send messages that don’t work, it will be counterproductive to your campaign. Also, send it to coworkers first and see what their impression of it is before going live.
Don’t share short codes; buy dedicated ones. They’re not cheap at about $2,000 but they can link to your brand. Eventually, users will associate your short code with your brand. It is a tiny price to pay and you won’t need to worry about legal problems as well. You could be liable for the abuses of a code sharing company.
Promote your mobile marketing campaign by making it a tool for customers to receive special offers and discounts. Refer to it in other advertisement, on social network communities and on your website. By presenting your campaign in a helpful manner, your readers are more likely to sign up. Make it fun or interesting. Make the offer available for a “limited-time” to get people to take action.
Have a clear strategy and goals when you venture into mobile marketing. Set definite goals for your mobile marketing campaign. You will have to develop a different campaign depending on your goals. For instance, a campaign that will promote your newest product will be different from a campaign for the holiday season.
Your mobile marketing campaign must be compatible with all mobile devices and platforms. It’s important to make sure that your campaign is equally compatible across all of them. Making the code compatible with all these devices is important if you want to reach the largest possible audience in your mobile marketing campaign.
When sending out a mobile marketing message, include a promotional code. If a customer gets an incentive to check out your site, they will be more likely to do so.
Add a discount offer or promo code in your sent mobile messages. When customers receive something worth some money, they are much more likely to visit your site and redeem the offer.
Paying attention to your colleagues and customers, and absorbing their knowledge and wants, will give you a great start to a mobile marketing campaign. Pay attention to your customers and what they are asking for, and give it to them if you can. To get fresh new ideas consider checking out your competition to see what they offer in the way of mobile marketing,
One option for mobile marketing is a picture-to-screen campaign. In a picture-to-screen campaign, you request cellphone photos taken by your customers. The customers’ photos are then digitally posted after they submit the photo via the use of a short code text. The photographs can then be displayed on multiple digital billboards or on television.
Market your events through several channels to increase attendance. For instance, you can start by sending out flyers to your customers to let them know about a discount in advance. Let people know via an email about seven days before the sale happens and text them about an hour before.
Check your website and marketing advertisements to ensure they are compatible with a variety of mobile devices. Mobiles have different web browsers and have different screens or keyboards. Your website and content might look different on each device. Your mobile marketing campaign should be tested on all popular devices, to be sure that it looks right on each one.
Send a reminder to everyone on your mobile marketing list a few hours prior launching a big sale or event, provided that it is an acceptable hour to send texts. Some customers might not know that it’s happening, or maybe they just forgot, so this reminder could increase your sales.
In a mobile marketing campaign, consider an interactive quiz or trivia contest to attract customers. If a question is sent to a mobile user’s cellular device, they are likely to respond. The quiz or trivia game can be used to obtain feedback and reviews about your products from customers, while simultaneously improving relations by providing entertainment.
Create a mobile app for your business. Customers can use the app to conveniently keep tabs on possible sales and special offers. It can increase recognition of your brand name, and have a positive effect on foot traffic, too. If you don’t have experience in developing apps, consider consulting a professional, as there can be a wide variation in pricing.
Cross-promote your mobile marketing campaign through whatever other marketing channels you are operating. Give your mobile call exposure through social media, a website and even inside your physical retail store. This should give your marketing campaign the widest possible reach and attract a variety of different potential customers.
Many people access social networks on their mobiles: take advantage of this to promote your products. If your customers will share your page or TwitPic your store, you could give them something. This helps people spread the word about your site or company with their friends via mobile.
Try to make it as easy as possible. Keep the number of hoops that a customer has to click through to a minimum to ensure your success. Mobile keypads are very small and difficult to type a lot on. Therefore, you want to minimize typing whenever possible.
Make sure your mobile campaign works on all the platforms that your customers most likely use. It’s important that your messages work no matter what type of phone your customer is using. Instead of creating a message for each platform, make sure your ad is simple enough to work on any platform. Remember “KISS”, or keep it simple stupid, when doing mobile marketing.
Carefully review marketing data for your chosen niche, so that you are sure your planned campaign is accurately targeting the needs of your prospective customers. This enhances the chance that your recipient will respond with interest to your campaign and follow up as you desire.
The good thing about mobile marketing is that the market is always growing. As more and more people purchase mobile devices, mobile marketing will continue to be the best form to reach the maximum amount of people. With these tips, you will move ahead of your competitors; and topping that, you will be empowered with superior customer communication. Just go for it!
When working to develop a mobile marketing strategy, do not leave the people who have older phones out of your plans. Most smart phones can access full websites, but you should still update your mobile website regularly. Keep in mind that no mobile device can read flash content.