In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Putting a QR code on your print ads can help you appeal to tech savvy customers. QR codes are a good way to get people that have smart phones to visit your site. Make sure these codes are on the different printed material you provide. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.
Don’t send random messages to your customers. Always ensure that what you are saying is relevant. Sending random messages to customers has been the downfall of many actual marketing campaigns. Your customer’s time is valuable, and they don’t want to waste it getting silly texts from you.
Have your friends or coworkers test the different elements of your campaign, such as emails or ads. For an unbiased opinion, you could pay a tester.
For your mobile site, it’s important to come up with ways to convey your information in as few words as possible. Long articles and pages that were written to add more keywords in are ineffective. In the mobile marketing universe, brevity is highly prized.
You can gain an advantage by keeping an eye on what your competitors have been doing. You need to be discernible from the competition.
Paying someone to create a mobile-optimized website for your mobile marketing campaign is usually a wise investment. Making an appealing and attractive mobile website can be difficult. Outsource this to qualified candidates if you want things to go smoothly.
You need to have a home base if you are developing a mobile platform that will stand alone. You should use your mobile abilities to communicate with new and existing customers to entice them to come to your home base. Do not develop your business solely on a mobile platform.
The audience for mobile marketing can be very volatile. Changes may occur in your customer base due to influences that you can’t control. You will have to stay on top of all new technology if you are going to stay competitive.
Mobile marketing is perhaps the most fickle of all the types of marketing as this customer base will change rapidly dependent on outside influences. Always stay current with the newest technology out there or your business may suffer. Customers are always looking for the next best thing.
Make sure you send text messages at reasonable times. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, no matter what the message says.
Go viral to make sure that your adverts are reaching the widest audience. They may want to share it with others and increase your reach.
Maybe you’ve thought about offering a free app for your customers, but thought it would be too difficult. Luckily, some applications are really easy to make. Your mobile marketing campaigns could be greatly enhanced by embracing this new piece of technology. Create an app that is unique to your business and offer it out. There are a lot of features to choose from; tailor your app to the kind of customers you are addressing.
You should know how mobile devices work to know how to format your site and ads. Use a wide range of mobile devices to understand how they all work.
Sometimes, the best way to lay out a mobile marketing campaign is with slow and steady escalation. Some of the most successful marketers provide a stream of more and more full-featured content. You need to do this too. If you started off by texting, move to videos and then to interactive games. Always take advantage of the technology you can use, and if it is beyond your expertise, hire someone who does understand how each type of technology works. Take advantage of everything possible.
You will get the best results from dedicated short code. It is more of an expense, but it gives you better brand protection. It also allows you to have a little legal coverage.
Don’t forget to include links to your social media accounts on your main website. You can almost guarantee that your customers will not take the time to search for you, but if they know you are on a site, they probably will take the time to check you out.
On your webpage, you should put links to your business pages on social networking sites. It’s more probable that people will search from your site, than they will do the extra work to see if you have a Facebook or Twitter account.
When using mobile marketing, make your ads easy to send. Before you put the finishing touches on your promotion, be sure it is simple and desirable to forward it. For example, you might offer a prize to the recipient whose forwarded information brings the most new visitors to your website.
In order to attract potential customers via mobile marketing, you should insure that your marketing campaigns will work across different mobile platforms. The one you choose has to function on any mobile device, otherwise technical issues may cause you to lose opportunities.
Mobile marketing campaigns should use multiple platforms in order to attract more people. It has to be able to work on any popular mobile device, otherwise you will be losing customers because of technical issues.
If you decide to create an app for your business to offer to visitors, make sure they will find it useful and relevant. It there is no purpose to the app, it probably won’t go over too well with your customers.
Keep in mind that it is more difficult to navigate online when using a cell phone or other mobile device. Your mobile marketing proposal should be simple, and if it is simple on a computer, those using a mobile device will have an easy time viewing it.
Enhance your mobile marketing website by optimizing it for the search engine crawlers. Google is the most widely used search engine through mobile devices and a great starting point for SEO.
Use search engine optimization for your mobile website to get higher visibility and increase interest in your mobile marketing. Use Google as a good starting point since most of the searches that are done on mobile phones are with Google.
Make sure you give A/B testing a try with your mobile page. User convenience and functionality testing is as crucial for mobile pages as for sites viewed online via desktops. By creating an A & B version of your landing page, you can test effectively. Whichever one wins should be your permanent choice.
Use A/B testing on the mobile version of landing page. It’s not only important to test your website, it’s important for your mobile landing page too. This way, you can see what works best for visitors. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. It is key to choose the page that will be most functional for your mobile visitors.
Include maps designed for mobile devices on your site to bring in local customers. When potential customers use their cellphones to seek businesses close-at-hand, your maps will help them locate your store right away!
Add features to your website like directions and maps, and make sure they are mobile-friendly. A lot of people use apps to locate places. List your business with Google Maps and similar websites. The process of finding you should be simple and straight-forward. Have maps that are clear, so when people do a search it is easier to find. Build in a link that takes the visitor to Google maps for exact directions.
Before you go live with your mobile marketing campaign, be sure to test your advertisement first. Sending out ineffective messages is counterproductive. Let coworkers take a look at it first to see what they think before you actually send it to customers.
For an email campaign to have maximum impact, the emails need to target mobile users as well. This can be accomplished through clickable phone numbers, pages with navigation tabs, and other features that make your site easy to navigate on a mobile phone or device. More and more people are checking their email from their phones, and emails should be put together with this in mind.
Instead of sharing dedicated short codes, buy them. Although it is somewhat expensive at approximately $2,000, you can link it to your brand. If you keep using the same short code, it will eventually be linked to your company. Having your own short code can also help you avoid legal problems. You might get into trouble as well if a code sharing company you use has abused the system.
Make sure your content is timely and interesting. Do not get overly excited and rush into mobile marketing. It is important to remember the purpose of what you are trying to accomplish. Be sure that prospective and current customers are getting information that is relevant. Customers respond to useful information and targeted ads with more purchases.
Don’t overdo it on the offers. There is evidence to suggest that the most effective messaging frequency is from once weekly to no more than three per month. The best results are from customers feeling they have to react fast to take advantage of an offer. If a customer thinks they can just wait for next week’s offer, they are unlikely to act.
Don’t overdo it on the offers. Studies have shown that the best response comes from offers that have gone out between once a week on the high end, and two times in a month on the low end. Create a sense of urgency and let your customers know that failure to act may cause them to miss out on a great deal. If they think another is right around the corner, they will be less likely to take action.
Combine your mobile campaign and your social media efforts. Create material that will entice people to visit your website and enroll in your mobile marketing campaign. People like to do things other than read on websites they frequent. If you can find ways to encourage this then your sales will take off.
Be sure to check your messages for accessibility and ease of use. You want customers to have the option of viewing your messages on a variety of mobile devices. If this task will be a great burden, see if you can enlist the assistance of friends, co-workers and family to test the various components of your mobile website their their device.
Do a test on usability. Customers will be understandably upset if you send them broken or unreadable content. Send test messages to yourself, employees, or household members, so that you can look them over before you officially launch any new campaign or content.
By promoting your call to action via mobile devices, you are increasing the chance of your campaign being successful. Utilize sites like Twitter and Facebook, as well as your own store front to promote your mobile marketing plan. Exposure equals more sign ups.
Your best bet is to keep it simple. In order to truly be successful, you need to learn how to minimize the amount of clicks and keep your process simple. Be aware that it’s not hard to get frustrated by having to type a lot on a tiny mobile keypad. So keep the clicks and typing required of your customers to a minimum.
Running a picture-to-screen campaign is a wonderful idea. This is a technique that allows customers to send in their own custom photos that involve a current topic or product. They can then just send the pictures using a short code so that they can be displayed on the digital screen immediately. The photographs can then be displayed on multiple digital billboards or on television.
If you want to reap big rewards, you must be prepared to invest at least small amounts of your own assets. Make sure you give incentives when you market your own mobile marketing campaign. Consider offering weather alerts or information about local events. Additionally, you can offer coupons to bring in more customers to your website.
You will understand how mobile marketing can work for you. It is important that you understand how to use the information you are given. Keep this in mind, refine your goals, and promote your business.
Spice up your mobile marketing campaigns with interactive elements, such as trivia games or quizzes. Send out trivia or quiz questions as text messages to get your customers to interact with your campaign. Use this effective strategy to gather feedback from consumers, as well as provide them with a source of entertainment.