Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Don’t just send messages to your customers out of the blue. Make sure you are giving your customers relevant and interesting content. Sending random messages to customers has been the downfall of many actual marketing campaigns. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
Get some of your friends to help test your emails, site, ads, and other aspects of your campaign. For even more objective input, you may want to consider paying for outside testing services.
When marketing for mobile phones make sure that the message you send are short and simple. Make sure your customer gets your message not just physically, but mentally as well, in the brief window of their attention that you get.
Create a mission statement to keep yourself on track and to let customers know what you intend to accomplish through mobile marketing. Always ask if a move makes sense for your business.
Use your mission statement to keep your efforts focused. Following your principles will enable you to be focused on your target.
Watch the competition to see what techniques they use for their mobile marketing to get an edge on them. You need to be unique and noticeable when being judged among your competition.
Changes in your market will dictate changes in your customer base. You can gain or lose customers based on outside influences that you cannot control. Outdated or irrelevant technology can actually hurt your business, so it is important to remain up-to-date on new developments to maintain a competitive edge.
A home base is essential for your standalone mobile platform. Your mobile presence is dependent upon driving your customers to that base, or keeping contact with those who are already in contact with you. Do not ever base everything completely on a mobile marketing campaign.
If you want to see your profits skyrocket, mobile marketing can be one of the easiest ways to achieve this. More people than ever use their phones to check social media sites and to download applications. The two options mentioned are both great ways to market your business. You must be willing to adopt new marketing strategies based on the platforms that your customers are using.
Don’t send out text message alerts or messages in the early morning or late night hours. Nobody likes to be bothered with advertising late at night or early in the morning, no matter how much they are into your product.
Remember that it’s real people that you are messaging so treat them with the respect they deserve. Try to be respectful of the individual you are contacting.
You need to use short code that is dedicated. While it may cost a little more, it is important in protecting your brand. It also provides a bit of legal coverage.
You probably know that you can offer some free apps to your customers, but did you know that applications are actually easy to create? Your mobile marketing campaigns could be greatly enhanced by embracing this new piece of technology. Create an app that is unique to your business and offer it out. There is a wide variety of features that might suit your purposes.
Give users a way to give feedback so you will know if your mobile marketing techniques are effective. Continue to solicit customer feedback from those who seem willing to give it.
Use unique, dedicated short code. It’s more expensive, but it will protect your brand. This will also improve your legal coverage if needed.
If you use social media networking to help market your business, make sure you include the link on your site. This will make it easier for your customers to find you. They are unlikely to search for your social presence, but if you include a link, they can easily find the page.
If you plan to create an app for your company, you must create one that gives your customers something that serves them convenience and answers to their problems. Potential or existing customers are going to pay little attention to the app if it doesn’t provide them with any practical benefits.
If you decide a mobile app would be something that may help, you have to make sure that your customers shall find it convenient and helpful. If the app you have devised for your business isn’t fitting or convenient, it is only going to bring negative attention to your business.
You need to provide a simplified website for your new mobile customers. Therefore, your mobile marketing site should be easy to use. It may look very simplistic on a computer, but when using a mobile device, it will look normal. The important thing is keeping access open to both computer users and mobile users.
For your mobile site’s landing page, try using A/B testing. To understand what is working or not working for your visitors, testing is just as important for the mobile environment as it is for traditional web pages. Design two versions of the same landing page, and see whether version A or version B is more popular. After testing the two pages, use the one that is most successful.
Location is the key to effective mobile marketing. Mobile marketing gives you the opportunity to broadcast your location. You will be able to find a new location that you were not able to find anywhere else. Take the time to consider what this means for your company and how you can implement a successful location-aware strategy.
When incorporating SMS in your marketing plan, allow your customers to opt-in, and give honest information about the quantity and regularity of texts you will be sending. A poor implementation of an SMS campaign can have a drastically negative impact due to the fact that receiving SMS messages triggers alerts on mobile devices. You could unintentionally cause your recipients to feel as if they are being harassed. Make sure that your texts are not spammy and that they provide a real value to your potential customers. Being upfront is one of the best ways to build good will with your customers.
Your mobile website should include maps and directions that are easy to use with a mobile device. Many people use their mobile devices to help them get to and from various locations. Look into the best ways to allow for easy access to you. Your maps should be readable on any mobile device, as well. Establish a direct link to Google maps, so your visitor can get directions, if needed.
In mobile marketing, understand that location is everything. Mobile marketing is location based, which is unique to this style marketing. This means that you can target advertisements based on location, which is something most other ads can’t do. Think about ways you could use the location-aware advantages of mobile marketing to enhance your business.
Your mobile marketing efforts should be all about keeping your existing customers, not diffused by trying to use it to attract new customers. Existing customers will have a better reaction to texts than new ones. When done improperly, mobile marketing can be viewed as spam. Make sure that your offers are of real value to both current and potential customers.
Maps and directions should be easy to use. A lot of people use apps to locate places. List your business with Google Maps and similar websites. Try to make it as easy as possible for your customers to find you. Ensure that your maps can be easily read on the small screen of the average mobile device. Establish a direct link to Google maps, so your visitor can get directions, if needed.
It is important to do research about your potential audience. Analyze your target demographics and know what they like before you start sinking dollars into a mobile marketing campaign. It’s important to know whether your audience is more likely to use their computer or cell phone on a daily basis. What type of operating systems do they use on their phones? Find out about the people you want to reach, and you will be able to reach them.
You want to make your marketing emails mobile friendly. This increases their effectiveness. Allow users to click directly on your phone numbers so that they can call you directly. Also ensure that the pages to which you provide links display well on a mobile devices. It is now very common for users to check email from mobile devices, so remember this when you format email messages.
A beta-testing period to see how effective and usable a marketing campaign will be is a good idea before the launch. It would be counter-productive for you to send ineffective messages. Try out your messages on friends or coworkers to get another perspective before you go live.
For a great way to bring in customers and help your brand become more well-known, use QR codes in your campaigns. Your customers can use your QR codes to instantly access special promotions and discounts. Anyone with a smart phone can capture and use them. You can contact your customers in a easy way and with good information.
Do not go into a mobile marketing campaign without any clear objectives. In the beginning, understand what you are trying to achieve with your mobile marketing. Ask yourself whether your overall goal is to attract new customers, improve customer loyalty and retention, or something else entirely.
Make the most of your company website. Use your website to advertise your mobile sites and smartphone apps. When consumers see your site, they can see how to stay connected with you on the go.
You need to make sure that your mobile marketing campaign stays highly compatible across many platforms. It’s important to make sure that your campaign is equally compatible across all of them. Making the code compatible with all these devices is important if you want to reach the largest possible audience in your mobile marketing campaign.
You should always listen to the people around you to see what is missing from your mobile campaign. Give surveys to your customers and tailor your campaign according to the feedback you get. Use your phone to see what the competition is doing, and use their ideas if they would work to boost your business.
Keeping your ears open is the key to building a successful mobile marketing strategy. Seek feedback from your target market and use it to make important decisions. Find out what the competition is doing, and figure out if what they do is something that can work for you.
You should put your mobile marketing business in with similar media available to you on the web. Participation is a good strategy. Have the customers participate in something on your mobile page, something that will hold their interest and not make them feel like they are seeing an advertisement. You will increase your sales if visitors are able to be active on your site.
Include mobile marketing with all the social media outlets that are available online. Participation is a good strategy. Have the customers participate in something on your mobile page, something that will hold their interest and not make them feel like they are seeing an advertisement. You will sell more products on a site where people feel they can participate and interact, rather then just reading text.
Use every practical venue available to keep your customers informed about an upcoming event. You can use direct mail that lets them know there’s about to be a sale, for example. Follow up with an email and an MMS reminder before the beginning of the sale.
Consider implement many marketing pieces at a time as a means to maximize your mobile marketing strategy. For instance, send direct mail containing information on an event, like a 50% off sale. Send the email at least a week in advance, followed by text reminders just prior to the sale.
When you have a sale or an event, send your marketing copy out a few hours ahead of time. Be sure this isn’t in the very early morning hours, however, waking them up and annoying them. Dropping friendly reminders like this can keep people from missing your big events.
Work your social networks to generate the most interest in your mobile marketing. Use social networking, your website and your physical store to inform people of your mobile phone offers. This should give your marketing campaign the widest possible reach and attract a variety of different potential customers.
Just as you would test your website and advertisements on different computer browsers, you must also test your mobile website and mobile ads on various mobile devices. Some mobile devices use special browsers, and others have limitations based on their screen size or resolution. The way your website and advertisements appear may vary, depending on the device used to access or view them. The least you could do is test your campaign on the most popular models.
You can attract customers with savvy mobile marketing, but flooding people with useless messages can quickly turn them away. Research a variety of approaches before beginning your mobile marketing program. Your efforts will likely reward you with increased sales and business growth.
With your mobile marketing ads, give your customers a trivia game or a small quiz about your products to add some fun and excitement. Usually when a mobile phone owner receives a quiz question by text, he or she will respond. Use a quiz to collect feedback and reviews from your customers in a manner that is entertaining and engaging.