Some industries absolutely must use mobile marketing to survive, but using it well can be difficult. There are various codes, techniques, formats, and applications to choose from. The following steps will be invaluable to you as you attempt to craft a successful mobile marketing plan.
Have a telephone number database to assist your mobile marketing efforts. You need more than just cell phone numbers in the mobile marketing database. It is important to ask them for permission before you start. You can use a form from the internet or they can text you a code.
Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. Customers can then use their smart phones to reach your website and find coupons. Your brochures, business cards and catalogs should all have QR codes printed on them. The QR code provides additional information to people that are interested in your business.
Mobile marketing messages should be clear and brief. They need to be able to understand and absorb your message in that brief period.
You can use your friends in order to beta-test your marketing efforts with emails, website, banner advertising, and other venues. You can pay an outside source to test your mobile marketing and give you an opinion of how they feel it will help or hinder your company.
If you are willing to invest money in your mobile marketing campaign, you can effectively optimize your site. It can be very difficult to make a mobile site that is easy to use and good to look at. Don’t be afraid to hire experts to do this for you.
To stay on track with your mobile marketing efforts, decide what you want to accomplish, and write a mission statement that you can stick to. Having a set of rules you abide to will help you avoid making any dishonest decisions.
Ask some friends to help you test your site, ads, emails and other aspects related to your campaign. If you can, hire a professional to test and improve your campaign.
In the field of social marketing, it is important to keep a close eye on your competition. You need to stand out in a crowd of competitors.
A time tested and proven method to get a leg up on competitors is to be mindful of what they are doing. You need to be unique and noticeable when being judged among your competition.
Be wary of the time of day you text your customers. Not too late not too early. Sending out text messages at bad hours will just annoy customers.
If you design a standalone mobile platform, it needs a home base to be successful. Your mobile presence should be about driving people to the home base, or keeping in touch with people who already visit your home base. Your business should be focused around your home base, not around your mobile platform. The two of these should complement each other.
Wait for results of one campaign before beginning a new one. The long-term durability of your campaign is more important than its impact on total sales when it comes to mobile marketing. The use of this formula will help you create a successful campaign with long-term effectiveness.
Mobile marketing is an emerging powerhouse in getting the word out about your company. There are more and more consumers who are using their cell phones to surf the web, shop online, download apps and access social sites. Both of these areas are ideal starting points for expanding your mobile marketing campaign. Bring the marketing directly to the customer.
If you are attempting to physically speak to people through a phone call, or even text them, remember that the key term here is “people.” Act accordingly.
Wait until the results are in on your first mobile marketing campaign before you cook up a second one. You can see how well you do by how long you last, not always by your sales. When you get the first one on the right track, you will be ready to start your next venture.
Offering free apps is a great way to market; however, you might not realize that creating applications can be easy. By creating its own unique, relevant app, a company can double or triple the success of its mobile marketing strategy. You have a wide range of features to choose from here.
When you get involved in mobile marketing, it is quite helpful for you to be somewhat familiar with the design and operation of mobile devices, so that you create user-friendly sites and advertisements. Use a wide range of mobile devices to understand how they all work.
Sometimes, the best way to lay out a mobile marketing campaign is with slow and steady escalation. Some of the most successful marketers provide a stream of more and more full-featured content. Continue to progress through the mobile marketing techniques. If you started off by texting, move to videos and then to interactive games. Always take advantage of the technology you can use, and if it is beyond your expertise, hire someone who does understand how each type of technology works. Use your resources as best as you can.
Though many mobile users are connecting to the Internet, as well as using text messaging, that doesn’t mean that all these users understand text message abbreviations. Someone who cannot make sense out of what you are saying will get frustrated and not read your message.
Just because a person is using their cellphone to access the Internet, it does not mean they understand what the text abbreviations mean. You stand to lose potential customers if they cannot comprehend your advertisement.
Use unique, dedicated short code. Even though it’s more expensive, it can safeguard and promote your brand. It offers some legal protection for you as well.
Mobile marketing will definitely attract customers, but you have to make sure it works on all mobile devices. It has to be able to work on any popular mobile device, otherwise you will be losing customers because of technical issues.
Your main focus with mobile marketing should be on maintaining your current clients, rather than trying to secure new ones. Your customers who are already interested in your product will be more likely to sign up for text messages or email updates that people who know nothing about your company. New customers often view mobile marketing as spam.
In your mobile marketing efforts, make it easy for the recipients to forward the offer to others. Make an incentive part of your mobile marketing campaign. Offer some sort of reward to your customers for forwarding the message to a friend, and you will instantly double the efforts of your campaign.
Sending out mobile emails can really help you reach your customers while they are on the go. Because of this, keeping all emails friendly to mobile devices increases their effectiveness. Allow them to click on phone numbers (instead of links), and make sure your pages look great on the mobile devices for any links you do include. The easier your emails are to read from a cell phone, the more valuable people will see you.
When it comes to mobile marketing you need to optimize your search engine results for your mobile site. Google is the most widely used search engine through mobile devices and a great starting point for SEO.
Use maps that are clearly for mobile devices on your site to attract nearby consumers. Such maps let people easily find nearby businesses like yours when they need it.
If you decide to incorporate SMS messaging as part of your mobile marketing campaign, you should clearly state how frequently messages will be sent when customers opt-in, and have an easy way to opt-out. SMS, if used improperly, can really backfire because of its inherent ties into a mobile devices notification systems. It can seem like you are being pushy. Make your customers aware that they can opt-in to receive your SMS and be responsible for the maximum number of messages you will transmit each month. Your customers should respond to your honesty.
Make yourself pertinent. Remember that your mobile marketing efforts need to be meaningful and have purpose. Each communication you have with your customer should be directed at promoting your business through the presentation of new information or opportunities for your customers or potential customers. If you provide things they desire and require, they will utilize your business.
Use your website to your advantage. You will find that advertising on your website can work to drive potential customers to your smartphone applications or mobile sites. By visiting your site, your customers can learn how to stay in touch with you from their mobile devices.
Ensuring your emails are easily viewed on mobile devices is essential to ensure the effectiveness of what you email. Instead of using links to access content, allow users to select phone numbers. If you do use links, you must be sure that the target page can be viewed easily on mobile devices. Many people deal with email on their phones and smaller devices these days, and your mobile campaigns should reflect that.
Purchase short codes. The codes will be linked with your brand, even if the price is a bit steep. People will begin to recognize the short code and relate it to your business. It is a small price to pay to avoid legal problems, too. Sharing a code makes you liable for anything other companies do to abuse the code.
To attract local customers, put mobile friendly maps on your website. If a customer is searching for a nearby business on their phone, your maps will allow them to find your store quickly and easily.
Advertise your mobile campaign as a way of getting special offers and saving money. Refer to it in other advertisement, on social network communities and on your website. People are more likely to join if you mobile campaign offers exclusive benefits. You should advertise your campaign as a quick and easy way to receive exclusive offers.
Take advantage of your traditional web site. If you need a simple way to get your viewers to take advantage of your mobile sites and smartphone apps, make sure they are aware of these by promoting them on your base website. Your customers will see the ad and know how to find your business, even when they are away from the computer.
Provide contact information for your business on social networking sites. This will help you get more exposure for your business. First, focus solely on the basics of your business, then expand content from that point. Consider starting with Facebook and Foursquare and then growing your social networking presence from there.
It’s important to not upset people by inundating them with the same offer over and over again. You’ll realize higher redemption rates if you don’t send them out too often. Your audience should feel like they are missing on a great deal if they don’t go to your store right away. If they believe another offer is imminent, they are not as likely to be swayed by the current offer to take action.
Advertising costs are a requirement for building a strong customer base. One way of giving back to your customers is to offer incentives during a mobile marketing campaign. Incentives do not necessarily have to be a cash reward, they can be things such as local weather alerts or event information. Customers love a good sale, so offer them coupons to increase website traffic.
Present your mobile marketing campaign as an exclusive place to score special deals and money-saving offers. Mention it on your website, in other adds, and on social networking sites. When you convince customers that your mobile campaign will benefit them, subscriptions are sure to follow. Show it as something fun and popular way for them to stay updated about what you offer.
Consider creating your own mobile app. Customers will like the convenience of clicking on your app to search for special deals. It will also help increase your brand recognition and overall business traffic. Ask a professional for help throughout the development process as app prices are variable.
As the article states, you need to understand the different techniques of mobile marketing to ensure your future and current success in business. This makes it simpler for you to see which ones work for your needs. Following the tips listed above is a great place to start.
It is critically important that each of your mobile marketing messages translates well, irregardless of the specific device or platform the reader may use. They should display correctly for mobile platforms like the iPhone, Android and Blackberry operating systems. Remember, it’s much easier to send simple messages than to adjust them to each platform. Remember “KISS”, or keep it simple stupid, when doing mobile marketing.