What aspects of mobile marketing are you familiar with? Have you come up with a marketing plan? If you have one, do you desire to improve your plan? Are your methods working for you or against you? Is your marketing plan being implemented effectively? If you cannot answer these questions confidently, look at the tips below.
Don’t just send messages to your customers out of the blue. If you contact your customers, make sure you are contacting them with a purpose. A marketing campaign that starts sending out random or useless texts will not be a success. Customers demand information in the marketing texts they receive.
Focus first on building a customer base and securing their numbers for your database. Don’t add cell phone numbers randomly into your database. That can be trouble. Get permission before adding anyone’s cell phone number to your list. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.
Putting a QR code on your print ads can help you appeal to tech savvy customers. Customers can then use their smart phones to reach your website and find coupons. You should include the QR code on everything – catalogs, brochures, business cards and posters. If a customer is interested, the QR code is an easy way for them to learn about your business.
Get some of your friends to help test your emails, site, ads, and other aspects of your campaign. If you can, hire a professional to test and improve your campaign.
Make sure all your content is as brief and concise as it can be, this will help your mobile marketing as a whole as people can understand what you have available. Your message must come across loud and clear to your customers. This allows them to understand, relate to and absorb it much faster.
Observing your competitors successes can be a great method for keeping abreast of newer trends. It’s imperative to distinguish yourself from your competition.
Customer bases rarely change but it is important to remember that mobile customers are much more fickle due to outside influences. Older technology can turn away potential customers, so you will need to be informed on all new technologies in order to compete.
Set the times that your MMS text messages are sent to your customers for normal business hours. These customers are more likely to be upset with you, than excited about the promotion.
Avoid sending messages to people at inconvenient hours of the day. Sending out text messages at bad hours will just annoy customers.
Even though many people that are using their phones for the Internet text, not everyone will know what the abbreviations mean. A potential customer who doesn’t understand your messages is unlikely to become an actual customer.
There’s plenty of money to be made in mobile marketing. Many people now use their mobile devices to check out social networking. Both of these places are fantastic marketing locations. You can increase your audience by marketing on these social media sites.
Cross-platform compatibility is essential in attracting more customers when taking on a mobile marketing campaign. If the site doesn’t work with certain platforms, you are leaving those potential customers behind. Don’t leave money on the table over technical issues.
Once you have succeeded with a mobile marketing campaign, then you can begin experimenting with new strategies. To calculate the success you are getting, you should check your campaign longevity and not the sales numbers. When you start a new campaign, follow the same formula you used for your successful, long-term campaign.
You should remember that Internet navigation is a lot harder on a mobile device. Make your campaign simple to navigate through; this may seem overly simple on a desktop or laptop, but it will be just right for those using mobile devices. Ensuring your site is accessible to both types of users is vitally important to the overall success of your business.
You probably know that you can offer some free apps to your customers, but did you know that applications are actually easy to create? When your business offers a specialized app, your mobile marketing efforts will really take off. You will have a large array of options to choose from.
Your efforts will be more effective if you apply SEO practices to your mobile sites. Of course, you should optimize for Google first, because Google controls the mobile search market.
The greatest mobile marketers use progressive strategies so that they can continue up the mobile ladder. To be successful, you should follow their lead. You can start with a text messaging campaign, expand into using mobile websites, then incorporate mobile apps and eventually deliver videos to mobile devices. Keep progressing and improving your overall mobile marketing campaign. Use everything you have available to you.
Use A/B testing on your mobile page. Mobile pages need to be tested for usability, just as much as any other web page. Create two unique versions of your landing pages (A & B), then determine which page your visitors prefer. After testing the two pages, use the one that is most successful.
Even though many people that are using their phones for the Internet text, not everyone will know what the abbreviations mean. Any lack of understanding in your advertisement will yield unfavorable results both short and long term.
Design email campaigns that are friendly to mobile devices to increase your success. Open your messages on different mobiles to make sure they are accessible to everyone. You could also include phone numbers in your emails with a click feature to complete the call, and be sure any provided links are easily viewed on mobile phones. Many people deal with email on their phones and smaller devices these days, and your mobile campaigns should reflect that.
Offering a way for the recipients of your mobile marketing ads to give feedback is a great way to find out how you are doing and possibly bond with a customer. It might be that some recipients are hostile and some are curious, but the fact is that any reaction at all is useful, and therefore you should gather all the data you can.
You should test your campaign on as many devices as possible before launching it. The sending of a message that receives a negative response, or none at all, will have a negative impact on your campaign. Run your message by coworkers before sending it, to get their impressions.
Put any and all links on your webpage if your company is geared for social networking sites. You can almost guarantee that your customers will not take the time to search for you, but if they know you are on a site, they probably will take the time to check you out.
Keep in mind that mobile users have a more difficult time navigating webpages. If you ensure your mobile marketing site is user friendly to both home computer users and mobile users, it will succeed, even if the page looks a bit simplistic on a home computer.
Buy dedicated short codes instead of sharing them. You should spend around two thousand dollars for this, but it will be worth it. Eventually, people will make the connection between your company and your short code. Using another company’s short code can also get you into legal trouble. If the code sharing company abuses the system, you can be in trouble, too.
When you are thinking of adding SMS to a mobile marketing strategy, let people opt in or out and tell them how many texts you’re going to be sending out. If you do not use SMS correctly, you will run into a lot of problems because of its ties with the systems that are set up for mobile devices notification. It can seem like you are being pushy. Make sure to avoid this by letting your customers choose if they want to receive any SMS marketing adds from you, and let them know exactly how many texts they will get. This will help you be seen as a trustworthy company.
Get the word out about your mobile marketing campaign as a method of tapping into special offers and discounts. Make sure that your other advertising efforts, online and in print, point out your mobile campaign’s existence. They will be more likely to join your campaign if they are going to benefit. Present your mobile marketing goals as a great way to keep on top of the deals you offer.
Make your emails mobile friendly so that they are effective. Give them the option of clicking on phone numbers instead of links, and make sure any pages your links take them to look good on a mobile device. The easier your emails are to read from a cell phone, the more valuable people will see you.
Always set goals for a given mobile marketing campaign. Set definite goals for your mobile marketing campaign. Are you using your existing customers to increase sales, or are you just trying to keep them around for future promotions?
Use your conventional website to advertise your mobile site. Use your website to advertise your mobile sites and smartphone apps. Show customers who visit your website how they can connect with you when they’re away from their regular computer.
Include discount coupons or coupon codes in your mobile marketing campaign. People love a deal. When your customers receive the text or marketing with a discount, they will be tempted to come in and use the offer you sent and buy from you again.
Do not begin a mobile marketing venture without being clear on what you want to accomplish. You should have a clear vision of what your mobile marketing campaign will ultimately accomplish. Ask yourself whether you’re trying to boost sales with current customers, engage your existing audience better, or reach new customers, for instance.
Integrate all of your marketing strategy into one main marketing mix. Have marketing material that matches what you have on your mobile site’s landing page, and make sure that it’s designed to keep them on your website. Allowing your customers to do more than just look at an advertisement is the way to make your mobile marketing really pay off.
Consider including promo codes that offer discounts as a part of your mobile marketing strategy. Your customers will be more likely to visit your site if they see a discount they can get.
Take the time to conduct a usability test. It is key to verify that your customers and other users will have access to view the information you provide. If this task will be a great burden, see if you can enlist the assistance of friends, co-workers and family to test the various components of your mobile website their their device.
You should always listen to the people around you to see what is missing from your mobile campaign. Always listen to your customers’ wants and give it to them. Check out the competition on your phone and see what they are doing, and decide if that is something that would or could work for you and your business.
Create an account, and establish a presence on every well known social networking website. Being located in all of these places is crucial to your business’s popularity. Start by building a solid core before expanding your social media presence for your business. Be sure to acknowledge your company on Facebook, and create a business page in a website called Foursquare when you start.
Send out more than one publication so that your audience has a better idea of what your campaign is about. For example, consider sending out some mail detailing a particular sale or discount you offer to your customers. You could send out an email a few days before the event, and then send a follow up email shortly before the sale is to start.
Try to limit your offers to only the very best. This will ensure that your viewers will not get annoyed by your messages.
Similar to how you would test a website on various web browsers and operating systems for computers, you should also test mobile websites on different mobile browsers and mobile devices. Different mobile devices run on a variety of browsers, with different resolutions and screen sizes. Therefore, the appearance of your site and ads may vary from one device to the next. Test out your website on a plethora of different devices.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.
Opt for a call to action that is brief and user-friendly. It takes mobile users much longer to fill out forms than with a keyboard, so make sure not to require too much information input. It should always be a snap for someone to add themselves to your business’ mailing list.