Some industries absolutely must use mobile marketing to survive, but using it well can be difficult. With so many different applications, formats, techniques and codes it can be hard to choose which is right for you. Here is some advice on how to create a successful mobile marketing campaign.
Recruit friends to test your marketing methods before trying them on the public. For an unbiased opinion, you could pay a tester.
Do not send irrelevant texts to your customers. Be sure your message means something to the recipient and that they will welcome the message. A mobile marketing campaign can fail if you waste your customer’s time by texting them random, useless information. Customers aren’t looking for humorous, personal messages from a business they patronize. They’re looking for valuable information and ways to save money.
You can gain an advantage by keeping an eye on what your competitors have been doing. You need to be unique and noticeable when being judged among your competition.
QR codes can be a great way to reach out to your technology-friendly clients. This way, customers with smart phones can just scan the phone and get access to your website features. Put these codes everywhere, including fliers, catalogs, and even your own business card. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.
A successful standalone mobile platform must have a home base. Your goal should always be to drive visitors to your home base or remain in contact with others who frequent your home base. A mobile platform should just be one part of your entire business.
Make sure that your existing mobile marketing campaign is doing well before trying to formulate a new one. It is important to figure out your campaign’s potential for longevity in addition to its impact on sales numbers. Apply the same formula to design a better campaign.
Mobile marketing content needs to be simple, concise, and to-the-point. Make all of your mobile marketing memorable and to the point.
Applications are really easy to make. You already know that giving your customers free apps is a good idea, but did you realize you could be giving away your own custom-built app? If you create a great customer app, it can generate huge numbers of leads and increase profits greatly. There are a ton of things you can put in your app.
When composing your mobile website copy, be succinct. Mobile device screens are small, so droning on and on about a product just to get more keywords in is annoying to readers. Brevity is the crux of mobile marketing communications.
Do not assume that everyone will understand what abbreviations mean. If your target audience can’t understand your advertisements, you are wasting your marketing budget.
Investing money is the best way to optimize your website for usage in a mobile marketing campaign. Creating a site that looks good and works well on mobile devices can be a challenge. If possible, this job should be handed over to qualified, experienced professionals.
Use unique, dedicated short code. It is more of an expense, but it gives you better brand protection. Additionally, it gives you a degree of legal protection.
Use what you learn from your mobile marketing campaigns. Before quickly moving on to the next promotion, see where you can improve from the last one you attempted. Once you see some success, you need a measuring stick for your campaign’s longevity as opposed to just looking at sales numbers. Use the formula to produce a long-term successful marketing add when working on your next campaign.
Always keep the line of communication open with your customers. Allow them to give you feedback every step of the way. You may find people telling you to go away or telling you they want more, but either way customer input is too valuable not to garner it at every opportunity!
Make it your goal to have your ads go viral. They just might pass it on to their friends and greatly increase your mobile marketing reach.
If your business decides to have a mobile app, be sure that your users will appreciate using it. An app which doesn’t actually serve a purpose will be overlooked and ignored.
The greatest mobile marketers use progressive strategies so that they can continue up the mobile ladder. Take this same approach. Start with text marketing, then video marketing and finally go for mobile social media marketing. Use all resources that you have at your disposal.
Is SMS is a component of your mobile marketing, let users know they have the option of opting out ahead of time, and let them know how often you well be sending texts. Since SMS and cell phones are tied closely together, overuse or misuse of the service can make your customers very upset. People can find it quite intrusive. Make sure that your texts are not spammy and that they provide a real value to your potential customers. Making promises and keeping them builds trust among your consumers.
Do not assume that everyone will understand what abbreviations mean. If you send an advertisement to someone and they do not understand it, their opinion of you will go down and you will even lose their business.
Sensitivity to location is what sets mobile marketing apart. Your customers will have their mobiles with them at all times and know where you are thanks to this type of marketing. This means that you can target advertisements based on location, which is something most other ads can’t do. Think about how you can use this fact to your advantage and how your business could employ a location-aware campaign profitably.
Use dedicated short code. While the price is higher, it can help your brand stay protected. In addition, it gives you a measure of legal protection.
Make sure the maps you use on your website will also work with mobile devices. It is becoming more common for people to use their mobiles to find directions. Try to make it as easy as possible for your customers to find you. Make sure that all of your maps are clear on mobile devices, along with being found easily in mobile searches. Also, add a link that can take the viewer to Google Maps if they need turn-by-turn directions.
Always keep the line of communication open with your customers. Allow them to give you feedback every step of the way. Customer input is valuable, regardless of whether it’s positive or negative. You should seek out customer feedback at every opportunity.
QR codes are a great way to bring in new customers and promote your brand. These codes are an easy and popular way for businesses to give their customers special discounts and coupons, or even share promotions with them. They are easily captured through a cellphone and they are very easy to use. You can contact your customers in a easy way and with good information.
Be relevant. Do not get overly excited and rush into mobile marketing. It is important to remember the purpose of what you are trying to accomplish. Make sure the information you give to customers and potential buyers is relevant. Customers respond to useful information and targeted ads with more purchases.
When it comes to mobile marketing you need to optimize your search engine results for your mobile site. Google is a great place to start your mobile search engine optimization efforts. Most mobile devices use Google for their search engines.
Invest in dedicated short codes rather than sharing them. It can be a little pricey, about $2,000, but it can be linked to your brand. People will begin to recognize the short code and relate it to your business. This added expense is well worth the legal protection it offers. If code sharing companies abuse the system, you might get into trouble as well.
When you send emails, you must make sure that they are mobile friendly to ensure they stay more effective. Make phone numbers click friendly so that smartphone users can start calls right from your messages. Make sure any links you include lead to mobile friendly pages, too. A lot of mobiles support emails, so remember this when you are sending out yours to your customers.
Avoid launching your marketing campaign without clear foresight. It is important to know what your objectives are for your business and the ways to achieve those goals. You will have to develop a different campaign depending on your goals. For instance, a campaign that will promote your newest product will be different from a campaign for the holiday season.
Quick Response or “QR” codes consist of black modules arranged in a square pattern on a white background, and they work well as a means for expanding your brand and enticing customers to access your content. QR codes are a great way to share discounts, promotions and coupons. They are quite user friendly and simple to capture on cell phone. QR codes let your reach your customers easily and quickly with relevant information.
Any mobile marketing you intend to do should be checked for cross-platform compatibility. Search out information on all of the devices you wish to target your advertising towards, and take each into consideration when planning your campaign. Make sure the scripts you use will work across different platforms.
Be relevant with your campaign. Plan your mobile marketing strategy instead of randomly messaging potential customers. The information that you provide must be relevant to present customers and potential customers. Mobile marketing is the same as any other kind; to succeed, you have to provide relevant information that appeals to your customers.
If you are sending out a mobile marketing message you should try to include a fun promo offer. When customers receive something worth some money, they are much more likely to visit your site and redeem the offer.
Use your traditional website. Use your website to advertise your mobile sites and smartphone apps. Make sure you have clear links that encourage your customers to use your mobile applications when they are not on their computers, as they will appreciate the way you are trying to fit in with their busy lifestyle.
Run a usability test before you go live with your campaign. You have to make sure that your customers will be able to view the content that you are sending them. Get permission to test out your messages on friends’ and family’s phones before your campaign goes live.
It’s important to not upset people by inundating them with the same offer over and over again. Reports have shown that the most success is seen when offers are sent once or so a week or just a few times a month. Have your customers believe that they will pass up a good thing if they neglect your offer. It is easy for a customer to ignore an offer when they think the next one is just around the bend.
If you have a big mobile marketing list and are planning to have a big company event or maybe a sale send a reminder a little before it starts, unless it’s an early morning sale. Your customers will know that there is something happening on your site, and they will be more likely to visit.
Use a variety of online media to supplement your mobile marketing. Use material that goes with your mobile-designed landing page and use what you can to have people find and participate on your site. People like to take action rather than reading a static page. When people can do something, it leads to sales.
Set up an online presence for your business with all possible social networks. This is vital to drive potential customers to your site. Focus on the basics of your business and start branching out from there. Consider starting with Facebook and Foursquare and then growing your social networking presence from there.
Cross-promote your mobile marketing campaign through whatever other marketing channels you are operating. Promote on Twitter, Facebook, your own website and in your brick and mortar store (if you have one). This will provide you with the exposure you are seeking, and give your brand the attention it deserves.
Just as you would test your website and advertisements on different computer browsers, you must also test your mobile website and mobile ads on various mobile devices. Different mobile devices run on a variety of browsers, with different resolutions and screen sizes. This means that your ads and website may look totally different depending on the device that is being used to view them. The least you should do is perform a test on each kind of popular device.
Be simple yet clear and defined. Your customers should be able to get access to the desired information with a minimum of clicks. It can be frustrating to type on a smaller keypad, keep this in mind when you are creating content. Focus on the essential elements of your campaign and get rid of what is not necessary.
As you can see, mobile marketing is extremely important to your business, for now and for the future; it is essential that you understanding its different aspects. Understanding mobile marketing techniques will help you to choose the marketing methods that will fit best with your company’s needs. These are tips you can start with.
Give clients fun diversions in your mobile campaign. Consider things such as trivia and product-related quizzes. Many people will answer a quiz question that is sent to their phone. Using quizzes can help you get feedback on your products while entertaining the customers.